2010 Executive Summary – AffiliateBenchmarks

The executive summary breaks down and summarizes the eight sections of the report. Each section overview includes key findings and what their implication would be to affiliates or publishers. Some specific data is provided with the conclusions, but as a whole, the summary includes only AffiliateBenchmarks’ expert interpretations of the data.

The AffiliateBenchmarks 2010 Report was compiled using survey data from 10,000 affiliates, and was designed to provide deep insight into the affiliate industry. With the support of Commission Junction, Google Affiliate Network, Performance Marketing Association, MediaTrust, LinkShare, pepperjam, ShareASale, and more we were able to successfully collect the largest number of survey responses in the affiliate industry ever. We went into more detail with questions that were successful in the first survey. Therefore, some of the 48 questions in the survey collected multiple data points to dive deeper into points of interest for publishers, advertisers, and networks.