2015 Web Copy Intensive – AWAI

2015 Web Copywriting Intensive Home Study Program

The 4-Step Blueprint for Building a Complete Web Copywriting Business in Just 72 Hours

(Yes, Even If You Have Zero Writing Experience!)

Every journey begins with a single step … and your first step is to learn the “basics” of web copywriting.

During the fundamentals sessions in your Home Study Program, you’ll learn to create the five most common web copy projects.

I’m talking about websites, SEO, emails, content, and social media. (Get these down, and you could feasibly start working on a paid project right away!)

Basic Web Copy Skills

Your first stop on the Blueprint is Nick Usborne’s cornerstone presentation, The Fundamentals of Writing for the Web.

Nick is THE pioneer of copywriting for the Internet — seriously! He was one of the first direct-response copywriters to realize writing for an online audience was fundamentally different than writing for print.

He wrote the first book on writing for the Web, Net Words, and he’s been an in-demand freelance writer and consultant for companies like The New York Times, Disney, Yahoo!, and Microsoft for almost 20 years — which is about as long as the Internet has been around.

In your Home Study Program, you’re going to get two “basics” sessions with Nick — nearly six recorded hours of fundamentals essential to your success as a web writer.

In these keystone sessions, you will …

• Discover the fascinating origins of web writing … and why that history matters so much, your career depends on understanding it.
• Learn the essential differences between writing for print and writing for the Web. Knowing these key differences will put you head and shoulders above the rest of most copywriters today … and your future clients will pay you handsomely because of it!
• Discover the number one thing you can use to differentiate both your clients’ marketing (and your copywriting services) from the crowd …
• Learn to write the key types of website copy, including basic information pages (and how you can use these “simple” pages as a keystone in your digital architecture of persuasion) … effective home pages that both orient the reader and compel him to continue deeper into the site … and persuasive landing pages that grab him by the lapels and get him to take action now.
• Plus, you’ll get 22 of Nick’s best optimization tips you can use to supercharge your websites, emails, and e-newsletters … and blow your conversion rates through the roof.

These are the fundamentals of web copywriting … and with Nick’s help, you’ll be able to master them in a matter of hours.

Once you’ve got those down, it’ll be time to move on to the second part of Step #1: SEO.

SEO Copywriting

No web copywriting education would be complete without a thorough understanding of Search Engine Optimization (SEO).

And that means you’ll get to hear from the pioneer of SEO copywriting herself, Heather Lloyd-Martin.

Heather’s been helping companies of all sizes … from Fortune 50 retailers to publishers and search engine companies themselves … create targeted SEO content since 1998.

She even wrote the first book on the subject — and her SEO Copywriting Certification is one of the most comprehensive programs in the industry.

That’s why Heather is the most qualified person to walk you through the basics of SEO, while giving you an exclusive look at some of her secrets for impressing your clients and mastering “The Google.”

That’s why Heather is the most qualified person to walk you through the basics of SEO, while giving you an exclusive look at some of her secrets for impressing your clients and mastering “The Google.”

SEO copywriters can earn anywhere from $50 to $1,500 per page. And any company with a website needs to optimize each and every page to maximize their visibility.

That means the demand for a skilled SEO writer is huge. (Trust me, it’s not as hard or as technical as it seems — and Heather makes it a snap!)

After you’ve finished SEO with Heather, you’ll dive right in to some of the most enjoyable (and lucrative) web copy you’ll ever write …

Emails and Autoresponders

When it comes to learning to write emails that get opened, get read, and “get the click,” there’s no better teacher than Jay, author of AWAI’s Email Copy Made Easy program.

Jay will bring you his tried-and-true formulas for writing stellar email campaigns … his newest techniques for creating intriguing subject lines … and his emotionally compelling tricks for ultimately engaging prospects.

Once you discover how enjoyable writing quick emails, autoresponders, and lift notes for clients can be … not to mention how profitable … you’ll wish you’d gotten into this ever-in-demand medium sooner!

Email is a powerful medium to master, and Jay’s techniques and strategies are going to cut years off your learning curve.

The same can be said for the next instructor on your Blueprint: Brian Clark.

Brian is an undeniable master of the exciting (yet consistent) content marketing niche. 

Content Marketing

“Content is King” on the Web … and smart marketers across all industries know it.

They’re constantly on the lookout for talented content writers to engage their audience with a never-ending flow of entertaining and informative blogs, articles, social media posts, shareable videos, infographics, and more.

Prove to your client that you can write consistently, and they’ll never want to let you go. (And they’ll be happy to pay your $150+ article fee!)

It’s hard to say “content marketing” without mentioning Brian Clark in the same breath.

Brian is the founder of the multimillion-dollar company, Copyblogger Media … and his New Rainmaker platform has taken the content marketing world by storm.

There’s no one more qualified to get you ahead of the learning curve on the evolving world of content marketing … and show you how you can build your entire copywriting business on this profitable medium alone!

And once you’ve got content marketing down, you’ll return to Nick Usborne for your final skill in Step #1.

This skill goes hand-in-hand with content marketing. Every time you write a blog post or article, you’ll want to share it on social media.

Social Media

Nick is going to show you how to leverage this fast-paced medium to boost your clients’ bottom line — and he’s the perfect person to do it.

Nick also wrote AWAI’s How to Make Money as a Social Media Marketing Expert. He’ll get you up-to-date on what’s working now in social media — and show you how using these foot-in-the-door projects can help you land bigger projects with your new clients.

He’ll answer questions like …

• Does social media really work to increase sales … and my clients’ bottom lines?
• How can I prove that my social media service is making a difference … with cold, hard facts … so my clients know I’m an irreplaceable part of their increased sales?
• How can I leverage my knowledge of social media to increase my own freelance business?
• And much more!

Nick’s sessions have always been a favorite among attendees … and you’ll be getting plenty of them in your Home Study Program.

… And that’s all it takes. That’s the end of Step #1 on your Blueprint.

These “fundamentals” sessions alone are enough for you to create a career as a web writer.

Yep! After you put a big green checkmark through Step #1, you can say out loud, “I am a web copywriter!”

It’s very exciting — and you should feel proud at this point.

But, to be a truly great web writer … and launch your business FAST … you’ll definitely want to keep moving on to Step #2.

You’ll want to set yourself apart with advanced web marketing skills … and get the “big picture” of how web campaigns work on the large scale.

With Step #2, you’ll learn how to be the “whole package” for your clients … and charge for it!

In this step of the Blueprint, you’re going to build on the basic skills you just learned and get your hands on advanced business-building techniques that increase your expertise and skyrocket your income.

We’re talking about advanced web copy, list building, writing project proposals, and creating powerful email campaigns.

First, you’ll return to the capable hands of Nick Usborne, who’ll walk you through his master process for writing advanced website copy.

Advanced Landing Pages and Website Copy

In this session, you’ll build on your existing knowledge and add advanced skills to your toolbox, including …

• How to learn from a page’s “history of behavior” … and tweak it to ensure your visitors take action, every time …
• How to craft copy that flows from page to page, keeping readers moving forward into your site without thinking (or resisting) …
• How to write in a way that builds familiarity and social trust … an all-important technique in the age of the social web!
• Plus, how to leverage email and e-newsletters in your business …
• And much more!

By this part of your Home Study experience, you’ll understand the bigger picture of web marketing … and how all the pieces you’ve learned fit together.

And in your next session, web expert Brian Edmondson is going to take you to the top of the “web sales funnel,” and show you how to attract new traffic — and potential buyers — to your clients’ website.

Ads That Build Lists

In the age of e-commerce, there is nothing more precious to a company than “The List” … the list of all the names and contact information of their customers and potential buyers.

These are people who have given permission to send information and promotions straight to their inbox … so you can continue to build a relationship with them that eventually leads to a sale.

And when you know the secrets to build that list for your client, you hold the key to the treasure chest!

It all starts with writing a powerful ad that gets a potential customer’s attention … and that’s exactly what Brian Edmondson is going to teach you to do.

Brian is a self-taught expert in business-building systems and growing lists. He’s worked his Internet “magic” for some of the biggest names in our industry, including Early to Rise, Agora, and Tellman Knudson’s Overcome Everything, Inc.

But beyond his impressive accolades, he’s a humble and straight-forward teacher. He makes what can often be a technical, somewhat complicated subject feel like child’s play.

By the end of his presentation, you’ll have a comprehensive understanding of …

• Writing ads that drive targeted, qualified traffic to your clients’ websites …
• The ins and outs of list building, which Brian calls the MOST financially valuable skill in online marketing … including Brian’s expert tips for writing effective landing pages, squeeze pages, and website opt-in copy …
• And … the truth about online marketing that will make you the most valuable part of your client’s innermost team!

Once you’re comfortable with list-building and writing powerful ads, you’ll get to move on to a master-level strategy that can significantly boost your income … and make your clients fall in love with your services.

Discover How to Get Your Clients to
Pay You to Write Project Proposals …

Pam Foster made a name for herself as a freelance copywriter in the pet and vet industry — but she’s also an enthusiastic teacher with a knack for helping writers like you make significant progress in their businesses.

She’s known for several of her popular AWAI programs, not the least of which is Site Audits Made Simple: Consult Your Way to Lucrative Web Copywriting Projects.

Here’s how it works:

Before beginning a web project, you’ll typically submit a project proposal … a document that defines what you’ll do and for how much.

The problem with this … according to Pam … is that you don’t get paid for the time it takes you to write the proposal!

But when you do a website audit, you do get paid … and then you also get paid to fix any problems you find.

It’s a win-win for you … and it significantly helps your client.

In her presentation, Pam will …

• Walk you through exactly how to pitch website audits to future clients (so it’s a no-brainer for them, and hundreds of additional dollars for you) …
• Give you her personal checklist that guides you through the entire auditing process — including common problems to look for as you go …
• Show you how to turn your audit into individual paying projects …
• And, she’ll bring her best tips and newest strategies for making your audits easy, pain-free, and profitable!

The website audit is a master trick that can significantly impact your bottom line.

So far, you’ve gained some serious skills that 80% of the web writers out there wouldn’t dream of adding to their services.

For your Step #2 “capstone,” I have a very special surprise for you …

Ryan Deiss, the “Digital Marketer” himself, is going to show you how to create and manage a full-blown email marketing campaign!

You’re going to take all the email writing fundamentals you learn with Jay White and advanced list-building skills from Brian Edmondson — skills that are worth tens of thousands of dollars on their own — and turn them into a full-blown service that allows you to up your fees big-time (and ensure you never run out of work).

Skyrocket Your Income With Ryan Deiss’ Time-Tested, Million-Dollar Email Marketing Techniques

If you don’t know him, Ryan Deiss is one of the foremost Internet marketers alive. His company, Digital Marketer, spends hundreds of thousands of dollars innovating, testing, and perfecting web marketing techniques …

And now, it’s to your benefit.

Ryan’s going to reveal some the most powerful email marketing secrets and strategies he’s ever discovered.

He calls it “The Invisible Sales Machine.”

And you’ll get a personal tour of this system … and all the nitty-gritty details you need to re-create it for your clients (and yourself!).

Trust me, when you present your clients with an email marketing plan designed by Ryan Deiss, you’ll instantly be their hero.

During Ryan’s session, you’re going to discover …

• How to craft an automated, evergreen, and sophisticated multi-step email campaign that quite literally makes your clients (or you) sales while you sleep …
• The five phases of this ultimate email “game plan” and how they fit together …
• The seven-day sequence that strikes a perfect balance between revenue-generation and relationship-building …
• Where you should send ALL your clicks in virtually every promotion … and how to leverage this time-tested truth into more writing projects for yourself …
• The “B x D + C Formula” that guarantees higher open rates, more clicks, and increased sales from your email list …
• Plus, answers to commonly asked questions like, “How many times per week should we email our list?” (Ryan will tell you EXACTLY how many!)
• And, “What should we do with subscribers who haven’t opened or clicked one of our emails in 60 days?” He’ll tell you that, and MUCH more, during this session.

The best part of all of this is that each part of Ryan’s five-phase system requires a lot of written materials.

The emails themselves are just one part. Those emails have to lead to landing pages, which need to be written. Landing pages lead to sales pages, which need to be written. And those sales pages lead to upsells, cross-sells, thank you pages, and … voila! More emails!

And since you’re the one who designed this incredible email campaign for your client, who better to write those pieces of copy than you?

By the end of Ryan’s presentation, you’ll know how to put this entire system in place … and you can charge your clients handsomely for it!

In short, this is a MUST-SEE session, easily worth the cost of the Home Study Program by itself.

Ryan regularly charges thousands per ticket to present this information live — and you have a front-row seat!

Even if you’ve heard Ryan speak about email marketing, or you’re familiar with Digital Marketer, he’s got some new tricks up his sleeve you won’t want to miss.

And with that … you’re done with Step #2! You’ll have a comprehensive understanding of web marketing as a whole … plus some advanced tricks up your sleeve to increase your professionalism, your clients’ confidence, and of course, your monthly income.

Now up to this point, you’ve been doing a lot of watching, listening, and learning.

Here’s where the rubber meets the road. It’s time to start writing.

If you’ve ever wondered how you’re going to land a client without samples, Step #3 is the answer to your question.

Here’s the truth:

The sole purpose of a portfolio is to prove you can write. That means you don’t need a client to create your own samples.

In your Home Study sessions, your writing instructors will give you templates, tricks, and techniques for creating strong and effective copy.

And, you’re also going to get a Portfolio Workbook, complete with the exercises you need to create a sample web marketing campaign.

Simply follow the exercises and you’ll soon have …

• A sample landing page
• A short email series
• A blog post
• A few social media posts
• And an outline of the conversion funnel that ties it all together!

As a marketer that regularly hires copywriters, I can say the most POWERFUL portfolio is a cohesive campaign with all the pieces included.

So, if you don’t have any writing samples today, there’s absolutely no disadvantage. We’re going to walk you through creating them!

And that’s all there is to Step #3.

Finally, it’s on to the fourth step … getting clients!

Your instructor for Step #4 is Joshua Boswell — an incredibly successful freelance copywriter, inspirational and energetic speaker, and an undeniable expert at landing new clients.

And in Joshua’s Web Intensive marketing presentations, he reveals the marketing system he used to earn a six-figure income … and pay off nearly $200,000 of debt … in just 11 months!

His sessions are another “MUST-SEE” series … since anyone who follows Joshua’s simple yet effective techniques is practically guaranteed success.

In this client-landing crash course, Joshua holds nothing back:

• He’ll show you his cream-of-the-crop strategies for approaching a potential client … including what to say … what information to send (and how) … and the number one question to ask that practically seals the deal with your very first conversation.
• You’ll discover where to find clients … and get the criteria for creating a list of your dream clients (including making sure they are the right fit for you).
• You’ll learn to price your services appropriately … and to talk to clients in such a way that your professional fee becomes a total no-brainer.
• Finally, Joshua will walk you through creating a complete self-marketing plan … step-by-step … so you’ll have a detailed action-plan to implement the moment you’re ready.
• And, he’s going to show you how to implement his superstar secrets so effectively that, in just a few months, clients start coming to you.

After Joshua’s sessions, you’ll be chomping at the bit to put your ready-to-go plan into action … and start landing your first clients in just a few weeks!

And that’s it!

That’s all four steps you need to take to launch a successful web copywriting career in just 72 hours.

You’ll have every skill set … every master strategy … and every action-step checked off your Blueprint. You’ll be ready to start taking clients and enjoying your flexible, lucrative new career.

I hope you can see how comprehensive this package is — and that it takes relatively little effort to create a brand-new lifestyle for yourself, in the span of a long weekend.

Digital Download AWAI – 2015 Web Copy Intensive at Offimc.click Now!

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