Scott Cunningham – 3 Sales-Boosting Site Offers to Convert More Traffic and Increase Revenue
Workshop Overview
In this workshop, ELITE Coach Scott Cunningham will teach you 3 specific types of offers that will help convert more traffic to customers, increase average order value, and reduce cart abandonment. Scott is the Founder of Social Lite Communications, a Shopify-focused marketing agency that regularly helps clients earn their first $100k on Shopify. He will not only walk you through what types of offers are available to you using examples from both small and large brands, but also how your offer strategy fits into the customer value journey as a whole. If you’ve got a great product or service, with an online store setup and it’s doing just okay (but you’re not seeing the growth you expected), or you fear that your eCommerce customer acquisition strategy will never be profitable (and you can’t afford to keep boosting your ad spend to make it profitable) – this workshop is for you.
What You’ll Learn
- How to acquire new customers profitably (that will keep buying)
- Offer you can implement that work for you in your absence – like having retail staff in your online store that keeps sales coming in.
- The bigger picture of how your site strategy ties into your overall digital marketing strategy for FULL customer lifetime value
Workshop Outline
Big Picture eCommerce Success
Offers Along the Customer Journey
- Recap and Look Ahead
- 6 Key Motives
- Offers that Encourage Shoppers to Buy Now
- Offers that Increase Average Order Value
- Offers that Increase Customer Lifetime Value
- Offers that Reduce Risk to Purchase
- Offers that Grow Your Email List
- Offers that Grow Referrals
- Landing Page Example
The Three Must-Have Offers to Grow Your Online Store
- Session 1 and 2 – Q&A
- Intro to the 3 Essential Offers
- Welcome Email Signup Offer
- Cross Sell Add-to-Cart Offer
- Exit-Intent ‘Cart Saver’ Offer
Creating and Implementing Your Offers
- Getting Started and Picking Your Tool
- Create Your Offer
- Ongoing Success
Instant Access Available
Downloadable Content
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Delivery Information
- Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
- It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
- If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
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