A–List Copywriting Secrets – David Deutsch

David Deutsch – A-List Copywriting Secrets

“I’ve rung up almost a billion dollars in sales for clients from the Fortune 500 to fast-growing small businesses to direct response giants like Boardroom and Agora.

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David Deutsch – A-List Copywriting Secrets

“Please Stop Writing Copy!”

“I’ve rung up almost a billion dollars in sales for clients from the Fortune 500 to fast-growing small businesses to direct response giants like Boardroom and Agora.

“But it wasn’t by out-writing anyone.
It was by out-thinking them.”

“Read on and see why that’s what makes it so easy to create the kind of sales pages, VSLs, ads, and emails that send prospects scurrying for their credit cards.”

Get immediately download David Deutsch – A-List Copywriting Secrets

— David L. Deutsch
A-List Copywriter, Copy Coach and Trainer

Dear Friend,

In fast-changing times like these, it’s more dangerous than ever to rely on mindlessly applied templates, formulas and “copy hacks.”

And easier than ever to enjoy a huge competitive advantage by rising above the robotic glut of cookie-cutter copy that, in the words of Claude Hopkins, rolls off the prospect like water off a duck.

Of course, there’s nothing wrong with templates, formulas and “copy hacks.” I use them myself from time to time. Even developed a few.

They can be a great STARTING point.

But what’s amazing is that for so many writers and entrepreneurs today, it’s virtually ALL they rely on – never discovering that with a little originality and strategic thinking they can watch conversions skyrocket.

I’ve seen the power of this time and time again over the past few years as copywriter after copywriter I’ve worked with has transformed businesses and their own careers simply by realizing that…

CopyTHINKING
Beats Copywriting

Look, I’ve read thousands of pages of copy from clients and copywriters.

The vast majority follow the typical formulas and templates.

Using all the typical phrases…

Arranged in all the typical ways….

Resulting in an epidemic of humdrum copy that is soulless and devoid of energy or genuine connection.

That’s just not going to cut it. Not at a time when trust and connection with consumers is paramount.

No wonder so many marketers and writers are frustrated and not getting the results they want.

The antidote is never more formulas, templates or “copy hacks.”

The solution is simply: Stop writing and start thinking.

Stop seeing what you do as “copywriting.”
Start seeing it as copyTHINKING.

That’s the quickest and easiest path to more effective copy.

So stop writing for a second and just think about all the ways you can enter the conversation your prospect is already having with themselves and others.

THINK about what really differentiates yourself from the competition.

THINK about what your market has already been exposed to.

And THINK about how you will arouse the feelings, thoughts and beliefs that will lead them to take the action you want them to take.

Only NOW are you ready to write.

And believe me, writing is a WHOLE LOT easier (and a whole lot more profitable) if you THINK it through first.

Because what distinguishes the “best” writers from the rest of the writers isn’t their collection of templates, formulas and hacks.

It’s their thinking.

How can you become a great copyTHINKER and think your way to great copy and success?

Well, you could do what I did…

Spend a few years on Madison Avenue at one of the most prestigious ad agencies in the world.

In my case, it was Ogilvy & Mather, and I was lucky enough to be there while David Ogilvy still occasionally roamed the halls, demanding accountable creativity and showing how it’s done with brilliant campaigns like the “Man in the Hathaway Shirt” and “At 60 Miles an Hour, the Loudest Noise in This New Rolls Royce Comes from the Electric Clock.”

Then I realized I could actually use copy to SELL stuff directly, and left the ad agency world to hone my “salesmanship in print” skills by working with legendary direct response geniuses such as Gary Halbert, Jay Abraham, John Carlton, Jim Rutz, and Jim Punkre.

After that, I proved my mettle by beating the “control” promotions of the best copywriters on the planet and generating hundreds of millions in sales for leading direct response companies such as Boardroom, Inc. (now Bottom Line Publications, for whom I once had an unprecedented six controls running at once), Agora, Rodale, Phillips Publishing, Healthy Directions, and many of today’s leading supplement marketers.

What an education! I learned something different from each and every one of them!

And finally, I honed my ability to teach what I had learned by coaching dozens of writers to the next level of success, including:

Marcella Allison, who is today an A-list copy superstar and is teaching the next generation of superstars.
Justin Goff, who credits me with taking his copy “from good to great” and helping him increase his income tenfold to $2.2 million a year.

And Evaldo Albuquerque, who is now known as Agora’s “80-Million-Dollar Man” for selling that much product with his copy in a single year. (Imagine the royalties on that!)

You could do all that to get to the top of the game.

Or, you can just let me show you exactly what I do.

Now, normally for me to work with you, you have only two choices.

Get immediately download David Deutsch – A-List Copywriting Secrets

You could pay me tens of thousands to write a promotion, and then hundreds of thousands in royalties as it reaps millions for you.

Or pay me a few thousand a month for private coaching and consulting.

But now I’m finally ready to get the truth about copywriting out to as many people as possible who are ready to hear it.

So here’s what I did…

David Ogilvy — Founder, Ogilvy & Mather Advertising

“You write well.”

Marcella Allison — Copywriter

“David always pushes me to make my copy better, stronger, more compelling. He never lets me settle for ‘OK’ or ‘good enough’. And, amazingly, I find myself, and my copy rising to the challenge. It’s like having your own personal Olympic coach whispering in your ear… Listen closely enough and you might just land that gold medal.”

Justin Goff — Copy & Funnel Accelerator, Columbus, Ohio

“I was a bit nervous at first about plunking down the money to work with David. It’s not cheap by any means. To give you a frame of reference, I was a decent copywriter before working with David. I created two products from scratch and made over $400,000 in profit with those through VSL’s online. However, In the months I’ve been working with David, my copy has improved so much that I look at my old pieces and cringe. David was instrumental in helping me write a supplement offer that sold 10,000 canisters in the first month through cold traffic. It might sound cliche, but my only regret with hiring David is that I didn’t hire him sooner.”

CAUGHT ON TAPE!

My Elite, Closed-Door Copy Training

I gave a private training for one of the oldest, largest and most respected direct response companies in the world.

Their product managers and copywriters in the room were hungry for me to show them how to produce better copy – because, like all direct response companies, better copy means a lot more sales and profits.

And maybe it was because I was thousands of miles away from my clients, colleagues and competitors in the U.S., but I completely opened up to them about what it truly takes to get A-list, top-performing copy: not just the techniques but the thinking behind them. And yes, even a formula, template and hack or two.

I poured out my secrets for four days straight… took them through the entire process of how I write a sales letter… and kept it simple enough that the rookies in the room could understand, but also gave the more advanced writers the A-list thinking and techniques that could take them to the next level.

Fortunately, I had it all recorded.

And I had the four-day boot camp painstakingly edited at no small expense into…

14 easy-to-consume videos that kept only the very best of all those dozens of hours I spent laying bare the secrets of great copy based on decades of experience.

And those videos are just part of my new program…

Announcing…

A-LIST COPYWRITING SECRETS

My brand-new program, A-LIST COPYWRITING SECRETS, is the first time I’ve ever revealed the methods I’ve used to bring in close to a billion dollars for my clients.

If you’re a copywriter, watching these videos will enable you to take your copy to the next level – thereby leaving your competition in the dust and commanding higher fees and royalties.

If you’re a marketer, even if you don’t want to write copy yourself (and you probably should), it will give you the concepts, understanding and insight required to get MUCH better copy from your freelance or in-house writers and leave your competitors wondering what hit them.

But naturally, the program is not just videos.

To really drive home the lessons in these videos, I combined them with a series of simple exercises that, when you complete them, give you a finished sales letter for any product or service.

I’ve also given you a window into the kind of thinking and techniques that go into the creation of real-world, world-class promotions by including detailed notes for some of my most successful promotions ever.

Get immediately download David Deutsch – A-List Copywriting Secrets

Here’s a preview of what you’ll experience in each module of A-LIST COPYWRITING SECRETS…

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