Advanced SEO: Developing an SEO-Friendly Website
By: Brad Batesole
Released: September 18, 2017
Level: Advanced
Duration: 2h 38m
Description
Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.
Topics include:
- Improving site indexability and crawlability
- Creating your site architecture
- Picking a domain name
- Managing URLs
- Avoiding duplicate content with canonical URLs
- Using site tags
- Using descriptive image names and alt text
- Investing in structured data and schema markup
- Optimizing your code
Contents
- Introduction
- 1. Optimized Website Architecture
- 2. Creating Your Information Architecture
- 3. Managing Your URLs
- 4. Optimizing Your Content Structure
- 5. Introducing Structured Data 6. Technical Makeup
- Conclusion
About the Author
Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.
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