AGENCY JUMPSTART – Jeff Sauer

​Agency Growth Principle #1

​Build Your BRAND Into Your Lead Generation Machine
Myth

The best way to attract clients is to do great work and deliver above expectations.

Truth

Word of mouth and referrals are unreliable sources of lead generation. If you want to be in demand, grow your brand!

Great work is what your clients expect, and rightfully so. Your clients will focus on themselves first. Sure when it’s convenient they might mention you to their colleagues.

But if your work is truly great – the secret weapon your clients can’t do without – they also might want to keep you all to themselves so they can monopolize your expertise.

The truth is word-of-mouth and referrals are unreliable when it comes to lead generation.

So what other options are out there to get in front of clients?

Job Boards, Paid Media, SEO?

Here’s the deal.

All of these tactics can work. But ONLY if you differentiate yourself from the pack… AND… deliver a message that captives the attention of your potential clients.

The best way to connect with your ideal clients and stand out from your competition is to…

Build Your Brand
Building your brand doesn’t mean you have to become Nike or Pepsi.

It simply means you need to do these two things really, really well:

1.

Identify your best service and industry niches

2.

Craft a unique selling proposition that resonates with your ideal clients

Most agencies fail to attract enough clients because they don’t understand how to leverage niches. They also have no idea what motivates their clients to hire a service provider.

Now, this is great news for you… because guess what happens when you select the right niches for your business?

And when you craft a unique selling proposition that speaks to your clients most burning desires?

You magnetically attract clients to your business.

And this wealth of client opportunities allows you to choose to work with the cream of the crop… which in turn allows you to experience successes that build your brand even faster.

The process of building your brand all starts with this simple equation:

Nail these two variables and no matter how you choose to promote your business, if there are clients within your reach, they’ll be lined up to work with you.

To be honest, we just copied most of the strategies from Jeff’s course, and it helped us to create a foundation to become Estonias top AdWords agency in only 10 months. So, money well spent 🙂

ANDRES RUUL, HOLINI

​​Agency Growth Principle #2

​80/20 Everything
Myth

The only thing you need to do to grow your business is land more clients.

Truth

Clients bring in revenue, they don’t create profits. To Increase your profits and make your business more efficient you need to 80/20 your service plan.

You can’t grow your business without clients. Yet, too many clients can also kill your business if you’re not prepared to handle the workload.

And while clients bring in revenue, they don’t create profits.

What creates profits for your business is scaling your ability to deliver your services.

1.

Low-value tasks need to be automated, delegated or outsourced.

2.

Your services have to become standardized as much as possible, without watering down the personalization and customization your clients are buying from you.

3.

Your lead qualification process needs to be highly efficient, so you don’t waste time on bad prospects.

4.

Your new client onboarding needs to be a well-oiled machine that sets the right expectations and gets your customers excited to work with you.

BUT, if you never hired employees or contractors before, OR standardized your services, OR created an onboarding process…

Then taking on these challenges can feel more overwhelming than simply maintaining the status quo.

So how do you make the 80/20 shift in your business?
Speaking from experience, there are really only two ways to do this.

1

The hard way: Go for it, and hope you don’t get burned by a bad hire, or process oversight, or a gaffe with a client.

OR

2

The fast way: Learn from someone else who’s already been there, borrow everything they’ll share with you, and adapt it to your business model.

When my agency truly started to take off we hired a $6,000 a day coach to help us fix our processes so we could grow profitably. As costly and difficult as it was to try 80/20 ourselves while were growing, it was still the best money I ever spent on my business.

80/20 your business early on and you’ll be able to bring in new clients profitably without hitting a revenue wall or burning yourself out.

Doing the exercises in the (Data Driven) programs allowed our business to take a huge leap forward. They forced me to take a look at my business in a way I never have before.

LORRAINE WATSON, ​​TRISPHERE

​​​Agency Growth Principle #3

​Don’t Just Know Your Numbers … Manage Your Business To Your Numbers
Myth

Profit is the only metric you need to worry about.

Truth

Earning a profit from day-1 is a great start, but if you don’t know how to use your profits, you can’t scale your business.

The members in my business courses are always surprised by what they learn when they enter their business’s numbers into the Data Driven growth projection model.

This model reveals by-the-numbers answers to many of the questions that keep business owners awake at night.

Questions like:

How many clients do I really need to hit 7-figures in revenue?
How many employees can I afford to take on and when should I hire them?
When should I increase my own salary, and what do I risk by pulling money out of my business?
Turning your vision for your business into tangible Data Driven targets is an absolutely crucial process.

But the real skill lies in managing your business to hit your targets.

Jeff’s course is like getting an MBA in running an Agency. Intense, thorough, rich in detail, and taught by someone who has lived the agency life and started and scaled a successful agency. This is not theoretical knowledge – these are hard-learned lessons, taught by an entrepreneur who is excellent at teaching.

FRED PIKE, ​​​NORTHWOODS SOFTWARE

Now the bad news is, there’s no magic pill that will transform your ability to financially manage your business.

You have to learn and you have to earn these skills.

Yet, the good news is there are ways to drastically reduce your learning curve and avoid the substantial risks of financial mismanagement.

​The Faster Way To Grow Your Service-Based Business
The opportunity I am about to share with you is unlike any I have ever offered before.

The programs I am introducing today are uniquely designed to provide you with the guidance, knowledge, and resources to:

Develop a brand that magnetically attracts clients

80/20 every stage of your service process

Manage your business to your targets

Now, before we go any further, I need to share one more truth.

If you’re suffering from lack-of-clients or lack-of-time, there’s no overnight fix for these problems.

But, what you can do is take control and dedicate yourself to make a change in your business now, before you hit the point of no return.

And starting today, you can follow a complete program that will guide you through implementing the three guaranteed growth principles for your business.

Introducing
Agency Jumpstart
Agency Jumpstart is a complete journey through the frameworks and processes I used to streamline my service offerings and build a multi-million dollar client roster as both a freelancer and an agency owner.

There’s NO fluff or magic tricks in this program.

Simply real-world strategies that will help you attract high-value clients to your business and build long-term relationships with those clients.

If you’re a freelancer or an agency owner that wants to follow a proven roadmap to the next stage of growth, this program is for you.

Here’s exactly what you’re going to find inside the Agency Jumpstart
​AGENCY JUMPSTART

Taking the Agency Course has had a great impact on my business. It took out the guess work. I learned new strategies, acquired new tools and gained confidence in what I was already doing well. The agency course has helped me grow my business.

ROSEMARY UGBOAJAH, NEKA CREATIVE

Agency Jumpstart is a five-module training program, featuring over 14 hours of content, that leads you through a structured action plan for building your business.

Inside Agency Jumpstart, you’ll discover how to use six service-based business revenue engines to drive your agency’s growth.

Then, we’ll go in-depth on your business development strategy. You’ll gain proven techniques for inbound lead generation, closing deals, and creating recurring revenue streams.

And, I’ll show you how to calculate the prices you should really be charging for your services.

Next, we’ll 80/20 your agency building. I’ll reveal my 8-stage framework for hiring top-level employees at a profitable pay rate. And, I’ll show how to systemize your client on-boarding, so you simplify this process without missing critical steps.

Finally, you’ll master setting up your business for long term success. And you’ll gain the insider knowledge needed to avoid temptations that can destroy even the most successful agency businesses.

Here’s what you’ll discover inside Agency jumpstart:

SECTION 1

Agency Fundamentals

A simple walkthrough of how to interpret a profit and loss statement so you understand the basics. (Your accountant will be amazed by your thoughtful questions)
The TWO accounting statements you need to master to check if your agency is profitable
A complete thorough deconstruction of what a balance sheet is and all its components. (Plus, the most important equation you should know – the equivalent of E=mc^2)
Why Performance Based Consulting sounds great on paper, but is actually terrible in practice
A downloadable revenue model calculator to help you determine which revenue model to choose for your services
Why it’s difficult to scale revenue with big projects
The ONE non-negotiable thing your services need to have in order for you to be profitable as a freelancer or consultant
Why boring industries can sometimes make you the most money. (And how specializing in one boring industry helped my agency effortlessly close sale after sale)

SECTION 2

Business Development

16 lead generation tactics that require ZERO cold calling
The single most important lead generation tactic that allows you to position yourself INSTANTLY as the expert just by association
Complete deconstruction of how your prospective client thinks about their problems and how you can leverage that into your sales pitch
The SINGLE most important concept for service businesses to understand in order to easily hit income targets
The TEN sales metrics every consultant or service business needs to track in order to understand the full sales picture and its impact on profits. (Miss one of these and you will be flying blind during your sales cycle)
The ingredients of a great sales pitch deck to persuasively communicate the value your service provides to prospective clients.
The THREE biggest mistakes service businesses make when marketing their website and how to fix them
5 tactics that will easily improve your website’s homepage so you avoid the kitchen-sink marketing syndrome
How to leverage knowledge of client budget cycles into your sales process so you can intercept them when they are most likely to buy
My Client Budget Cycles framework to track client’s budget cycles and stay top-of-mind during the sales cycle
Why most agency’s revenues come from 2/3 of existing clients and how client relationships are the difference factor between you and your competitors
The Bad Client Checklist and the Sauer Principle (80% of the pain in your butt comes from 20% of your clients)

SECTION 3

Growing Your Agency

Why agencies fail in making clients happy with the work they deliver
The 9 critical questions you should ask your clients during the onboarding process to manage client expectations
The FOUR components of project management
How to receive timely payments from clients
My secret to effective Statements of Work that you can learn and implement right away.
Discover how to use the RHC metric so you know EXACTLY when to hire a new employee from a financial perspective
Discover the right time to hire an employee from an operations standpoint with the 8-step Hiring Flow Framework
The best advice my CFO gave me while growing my agency (Hint: Timing is everything when it comes to profitability)
Common pitfalls to avoid as a subcontractor
Why you should involve your employees in your marketing and business development.
The truth about retaining employees and how to determine if you should or should not give your employees a raise

SECTION 4

Long Term Planning

The THREE different phases of building an agency (And the biggest lessons I learned as a “solopreneur” and agency owner)
The difference between an affiliate and a business partner. (And the most common rookie mistake I see consultants make)
How to deal with your existing business partners and the 4 things you need to consider in case you decide to end your partnership
The 8 decisions executives make and the primary responsibility of your company’s shareholders.
The THREE types of businesses that could potentially acquire your business and how each one goes about acquiring an agency business
The organizational chart that my own agency used for years and the largest role that made up 75% of employees
How to apply the 80/20 rule to your services using The Profit Opportunities Framework so you know which are bringing REAL profits and which are not worth offering anymore
How to create a customer success strategy that you can easily reproduce, so the best clients keep working with you in the future

SECTION 5

Temptations To Avoid

Understand why not all revenue is good revenue
Make a choice in your business between creating a platform or providing services
Don’t try to scale your culture too quickly
Every agency must have these 8 business planning building blocks in place before growing (and we provide a checklist to make sure you have addressed them all)
Be sure to differentiate your services, and use third-party recognition whenever possible
Agency Jumpstart comes with access to 20+ Plug and Play Checklists, Templates, and Frameworks

When You Join Agency Jumpstart Course, You’ll Also Get Access To These Two Bonuses

​BONUS 1

​Priority Client Matching

As a member of our Data Driven business courses, you’ll enjoy priority matching in our Service Provider Rolodex.

Over the past 140 days, Data Driven has referred 41 projects to the service providers who are in our Rolodex. Those projects have been worth over $217,000* in immediate revenue for members.

* This total only factors in the immediate project value of our referrals. The lifetime values of these referrals are excepted to be 12 to 24 times this amount.

That works out to one new referral every 3 to 4 days at an average value of $5,292!

Hi Jeff, Just wanted to get in touch and say thank you for the referral from [redacted]. She got in contact asking for help with Cross Domain issues. I have arranged a time to chat with her next week. Thanks for mentioning me to her. cheers!

TOM SCOGGINS, ​TJS-SERVICES.CO.UK

And we only started beta testing this referral program a few months ago. We haven’t publicized it. We haven’t promoted. We haven’t advertised it.

So, just imagine how many more clients we’ll attract when we rev up the Data Driven lead generation machine in the coming months.

We want to reward the Data Driven members who have invested in the long term health and structure of their business. We put out reputation on the line when we refer clients to our members. So we want to match our clients to the best service providers in our community.

As a member of either our Agency Jumpstart or Project Apollo program, you’ll receive preference when we go through our matching process, and refer new clients to our members.

Average Value: $5,292!

​BONUS 2

Unlimited Support
When you join one of our business programs, you become a member for life… which means we don’t stop supporting you just because our guarantee came to close. In fact we’re still offering support to every member who’s ever joined our business programs in the form of:

Direct responses via email
Personalized video and audio recordings
Messages in our private Business Owner Facebook group
And responses to your comments on every lesson in our programs