Alex and Lauren – Launch Your Blog Biz

Our blogging career started out with a big FAT FAILURE…

Hey, y’all! We’re Alex and Lauren, and this is a photo from our first blog.

We started out no differently than probably most of you.

I, Lauren, was a CPA doing tax for an accounting firm and Alex was working full-time as a personal trainer, trading his hours for dollars.

We had big dreams of escaping the 9-5 and putting an end to limited vacation time and chasing weekends… of traveling the world before we were retired.

We started our first blog and worked nights and weekend on it — pouring our hearts into it.

The truth is that we had NO idea what we were doing when we first started, and our first blog failed — spectacularly — as a result.

It’s a tough pill to swallow, but it’s the truth.

Not everyone starts a blog the right way or becomes successful. In fact, the majority don’t…

We were SO excited for our first blog and we had tons of ideas and energy behind it, but we never felt like we were actually going anywhere.

We felt like we we just spinning our wheels and “hoping” it would work.

The worst part: We spent a LOT of money on software and other things that we didn’t need at the time.

Courses on courses. Webinars on webinars. Things other bloggers and entrepreneurs told us we that we had to have…

It’s not all doom and gloom though.

It was through these experiences and initial failures that we learned how to successfully launch a blog the RIGHT way.

But… Why did the first blog really fail??

From failure to two grown adults jumping up and down like school children…

So we abandoned the first blog we started. It was an epic failure.

And we started a completely new blog called Avocadu.

This time we were going to take all the mistakes we made originally and do it differently.

About 4 months in of trail and error something crazy happened.

I remember it like it was yesterday.

We were trying yet another way to make money with our blog.

We had been burned so many times up to this point.

But then everything changed…

We gave a new system a try…

One we made up.

We finally decided to trust ourselves, use our failures, and try something completely new

AND WE MADE OUR FIRST $172.82 IN BLOGGING INCOME!

We finally did it! We proved that we could make some amount of money from our blog! Here are some screen shots from that month:

Amazon Associates: $85.62

Clickbank Marketplace: $87.20

While you might not think it’s much, that first income meant the world to us.

It was gas money. Grocery money. Money to pay for some of our blogging expenses.

After 4 months of blogging, we had made $0 and were getting discouraged.

We didn’t have much help or guidance. And the help we did have was the wrong kind. We were mostly winging it based on the jumbled amount of free information (95% of which completely wasted our time) that we found online.

We didn’t yet know it at the time, but this first $172.82 was shockingly life-altering. We had just figured out the first piece of the puzzle that eventually led us to becoming six-figure bloggers.

Because this is what happened next…

Our income started doubling EVERY MONTH for the next few months!

In February, we made $924 (a 525% increase!)

This was the month that we stumbled on how to use emails to sell affiliate products, and the first step to begin scaling our income.

In the following months, our income was not only increasing — but it was becoming CONSISTENT!

In March, we earned $2,353.

At this point, we would wake up every morning, hop out of bed, and run to check our email for sales.

And most days, we were making sales overnight while we were sleeping!

So, what happened?? Why was everything growing so quickly??

Well, the short answer is that we had just failure enough to make it work. We learned from all those mistakes.

And it only grew from there…

We took all the lessons we learned and built not just one but TWO successful blogs…

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