Allan J.Kimmel – Rumors & Rumor Control

Allan J.Kimmel – Rumors & Rumor Control

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread–both interpersonally and through mediated processes–and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald’s, Snapple, Pepsi-Cola, and Gerber.

Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind–one theoretical, the other applied–this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

Get Allan J.Kimmel – Rumors & Rumor Control

Allan J.Kimmel, Rumors & Rumor Control, Download Rumors & Rumor Control, Free Rumors & Rumor Control, Rumors & Rumor Control Torrent, Rumors & Rumor Control Review, Rumors & Rumor Control Groupbuy.

Get Download Allan J.Kimmel – Rumors & Rumor Control at Offimc.click Now!

Delivery Information

• Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
• It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
• If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
• Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!