Amplify Content Academy – Daniel Daines–Hutt

You ever feel like your content just isn’t working?

Sure it gets a few leads but lets be honest here…

• You put in the time,
• do the research,
• and write your best but nothing happens.

Nothing game changing anyway.

Its enough to make you want to stop writing all together right?

But the worst part?

You see all these other companies using content to grow, and they are CRUSHING it, so you KNOW it works:

$300,000 dollars a month- all generated with their content!

Its frustrating right?

Just what are they doing that you’re not?

Whats their secret?

I’ll tell you exactly what it is, so you don’t have to find out the hard way like I did…

The best part?

It works:

• Even if you suck at writing,
• Even if you’ve never seen results from content before,
• Even if you don’t know the first thing about ‘content’ and ‘content promotion’.

Thank God For My Nan (And Google Plus)

You might have heard me tell this story before.

The thing is?

You only know half of it…

A few years back I decided to go all in on content marketing.

I slaved away at my desk for over 80 hours on an article, with only my cat for company.

This was it.

I had done everything I was supposed to, and this was the best article I had ever written.

Can you guess what happened?

It got 2 measly social shares…

2 shares for over 80 hours of work!

And the worst part?

• One share was ME to my own Google Plus account
• And the other share was from my Nan…

At this point I didn’t even want to look at my keyboard again.

Fortunately for me, I’m kind of stubborn.

Rather than give up, I sat down to figure this all out.

I’m so glad I did…

Fast forward to around 6 months later , and I wrote a new article for a brand new website:

 

I finished the draft, hit publish and then reached out to a friend to let them check it out before I crashed for the night.

(I’ve never told anyone before, but there was a strategy behind this…)

My buddy was in another time zone and I *thought* he was going to read it and give feedback.

I’m a pretty good writer, so why would I ask him for feedback?

Psychology…

So let me explain:

When someone is involved in the creation of something, they want it to succeed, simply because they value it more.

It’s called the ‘ikea’ effect.

People value things that they had a hand in creating, far more than if they were not involved.

The crazy thing is?

This is a great way to get an influencer invested in your content, so that they hopefully share and link to it.

Sneaky eh…

So I went to bed after sending the email, expecting some further feedback on my new guide.

But he didn’t give me any more feedback…

He enjoyed it so much that he decided to share my post for me on a huge marketing forum as a surprise!

I should mention that my buddy is also a pretty big influencer in that forum.

Why does that matter?

Because I may not have had my audiences attention at the time, but he sure did.

That’s when things went a little crazy…

I woke up to over 19,000 views of that article.

NINETEEN THOUSAND!

The post wasn’t even ‘finished’ yet!

There were a few typos, some placeholder images and no email capture at all.

But it didn’t matter…

Within the week it was the number #1 post on the forum.

By the end of week #2?

It had driven 50,000 visitors to my brand new site, along with 300 client requests…

(At around $10,000 per campaign, that was a cool $3 Million Dollars in client requests!)

Even better?

I learned my lesson and quickly made sure that the content started to collect leads.

And because of that?

It still gets traffic, leads and applications to this day, years later…

In fact?

I will often wake up to a burst of new leads and a spike in traffic, all from an influencer finding our content and sharing it with their audience.

So what was the difference?

Why does this content continue to do well long after I wrote it, but the previous content only got 2 shares?…

Simple.

I started to focus on creating content that converts, but not only that?

I learned how to actually promote it…