Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
Start sending emails that generate revenue on autopilot
A step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue
eCommerce Email Marketing Customer Lifecycle
Course Curriculum
Era of Relevance
- We are living in the ‘Era of Relevance’ (2:22)
- The downside of email irrelevance (1:32)
- Customer life cycle (3:36)
- Your customers feel valued and You feel in control (1:32)
- Better numbers, more revenue (0:47)
- Benchmark (0:35)
Overview
- Andriy Boychuk (1:39)
- Course in 5 modules (1:23)
- How to take this course (1:07)
- Video length up to 15 minutes (0:43)
- Closed Community (1:10)
- Technology is overrated (1:26)
- Questions and Feedback (1:28)
MODULE 1: Strategy
- Strategy overview (1:43)
Optin methods (8:59)
- Pre purchase aka welcome flow (15:54)
- Exit intent flow (5:02)
- Abandonment cart flow (6:33)
- Post purchase flow (9:44)
- Bounce Back (3:07)
- 2x buyers flow (4:26)
- Browser abandonment flow (3:15)
- Win back flow (3:38)
- Sunset flow (4:10)
MODULE 2: Copy
- Module breakdown (1:20)
- Email guidelines explanation (10:28)
Footer message (3:44)
- Opt in forms (3:24)
- Surveys (1:52)
- Share it with copywriter (1:25)
MODULE 3: Design
- Module breakdown (1:02)
- Template structure (9:58)
- Hero images (2:22)
- Let’s Design/Build it (12:05)
- Text based emails (2:08)
- Form Design (1:29)
- Form Builder (9:57)
MODULE 4: Implementation
- Checklist (2:03)
- Email templates (17:50)
Forms (8:42)
- Pre purchase aka welcome flow (7:23)
- Exit intent flow (1:42)
Abandonment cart flow (9:01)
- Post purchase flow (1:57)
Bounce back flow (1:53)
- 2x buyers flow (1:21)
- Browser abandonment flow (2:49)
- Win back flow (2:02)
Sunset flow (7:18)
MODULE 5: Evaluate & Optimize
- Split test structure (3:18)
Split test criteria (1:17) Split test subject lines (4:23) Split test offer % vs $ amount (1:51) Split test time delays (2:58)
Conclusion
- Joint The Community (1:19)
- Take Action (0:59)
- Partner Program (1:56)
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