Anson Alexander – Marketing and Monetizing on YouTube
Description:
Learn how to start a YouTube channel to market a product or service and generate ad revenue. Join experienced YouTube optimizer Anson Alexander as he shares his strategies for succeeding on the world’s largest video platform. This course shows marketers and content creators how to market and monetize videos on YouTube, where more than 6 billion hours are watched monthly.
First, learn how to create a channel and attract subscribers. Then find out how to brand your YouTube page, create engaging playlists, and customize content to draw in more viewers. Discover tried-and-true SEO techniques to optimize videos for search engines, and find out how to join the Partner Program, which earns you money by allowing advertisers to display ads on your videos. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
Topics include:
- Setting goals and expectations
- Creating a branded account
- Uploading videos
- Customizing your channel page
- Creating playlists
- Monetizing your channel
- Building an audience
- Advanced video SEO
- Using YouTube Analytics
Contents:
- Introduction
- 1. Marketing and Monetizing Overview
- 2. Get Started with YouTube
- 3. Customize your YouTube Channel
- 4. Monetize your Channel with the YouTube Partner Program
- 5. Build an Audience
- 6. Advanced Video Optimization on YouTube
- 7. Use YouTube Analytics
- Conclusion
Author:
Anson Alexander is a blogger, author, SEO expert, teacher, and tech geek.
As the founder of AnsonAlex.com, Anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. He has a BS in international business and information systems from the University of Tampa. In his free time, Anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
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• Sale Page: https://web.archive.org/web/20180312214617/https://www.lynda.com/YouTube-tutorials/Marketing-Monetizing-YouTube/685040-2.html
• Archive: https://web.archive.org/web/20180312214617/https://www.lynda.com/YouTube-tutorials/Marketing-Monetizing-YouTube/685040-2.html
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