Armand Morin – Newsletter Curation Marketing

It Simply Saves You a Huge Amount of Time

Companies that save people’s time by providing instant services are the ones with the greatest success. Netflix, Uber, and Spotify are all examples of companies with an immense amounts of success.

Did you know that over 2 million blog posts are written daily? With so much information readily available, we always feel we are missing out on the best content because of time constraints.

Your subscriber receives the best content curated in their inbox.

It Makes You A Leader On The Cutting Edge

If you save people time and create high-quality content consistently, you will build an authoritative position. Thus, people will respect the content you curate and the content you generate.

Think about it, by curating content that others have done the research on and created for you; you appear to be the one a the forefront of your industry. It will seem as though you always know what’s going on.

In reality, we’ll keep our little secret about how you do it.

Always Be Inspired With Great Content

To stay relevant, you must produce great content as soon as possible. The issue is that you can’t take a break because your competitor might be waiting in the wings to steal your audience’s attention.

With curated newsletters, your content marketing calendar is always fresh and engaging. You’ll have a constant presence at the top of your customer’s minds with one curation from multiple sources of great content.

Never have writer’s block again, and I look forward to getting your issues out.

The Morning Brew is a daily newsletter for young professionals and entrepreneurs that provides up-to-date information on all business-related topics. Alex Liberman and Austin Rief created this rapidly-growing newsletter in 2015, and since then, The Morning Brew has become one of the most famous entrepreneur newsletters in the world.

This year, Morning Brew expects to bring in over $50 million in revenue. The company has been profitable since 2018, which is rare for media upstarts. It sold to Business Insider in 2020 for an estimated $75 Million.

• Lieberman and Rief, ages 27 and 26, started the business in 2017, shortly after graduating from the University of Michigan.
• Most of the company’s revenue comes from selling flat-fee sponsorship packages around its newsletters. It makes some money from site sponsorships and its podcast.

With a mission to make business better,™ Quartz specializes in business news and analysis for purpose-driven professionals.

Quartz’s offerings include the Quartz Daily Brief, its industry-leading morning newsletter; the Quartz Obsession email and podcast; Quartz at Work, on the modern workplace; and Quartz Africa and Quartz India, which focus on innovation in each region.

Quartz was acquired by G/O Media recently for a reported sum of $10 Million. Technically this makes the 4th time Quartz has been for millions of dollars.

The acquisition brings together G/O Media’s portfolio of brands: The A.V. Club, Deadspin, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Root, and The Onion with Quartz’s award-winning journalism and global audience.

Before jumping in and getting started, we must first clarify what newsletter curation is and how it works. Once we do this, we ensure everyone is on the same page.

The best way for you to understand the possibilities is for me to share real-world case studies of people and companies already using this strategy. Not only will we look at their systems, but we’ll also go into their monetization strategies.

Now that you know what it is and how it works, we’re going to start the process of creating your curated newsletter. We’ll start by going through the process of creating a topic that we know will succeed. It’s not just picking anything. There’s a system for this.

Then we’ll go through the system of getting and creating the proper domain name for your newsletter. Again, it sounds simple, but there’s a lot of thought behind the right choice. I’ll show you how.

At this point, we have our topic and domain name. Next is setting up our content collection system. You see, putting it together is only half the system. We first must have a steady stream of ready-made content.

I’ll show you multiple tools I use to aggregate the content and never be without options for your newsletter. The tools do the work, so you don’t have to.

And now we’re at the meat and potatoes. This is where the heart of the system is. I’ll be showing you the software we use to make this happen. Here’s the good news… it’s 100% FREE! Yup, I will show you how to get free email software to put your newsletter together.

You might be thinking, if the software is free, how can it be any good? Good question, but I use it not because it’s free but because it’s the best system out there for a curated newsletter. Without it, we’d be paying hundreds of dollars a month.

Almost everything is in place at this point, but one important and crucial piece of the puzzle is the optin page for people to subscribe to. We have one in place already, but in this session, I want to show you how to make it better.

The optin page determines how successful your newsletter is. The better the optin page, the more subscribers you’ll get to optin.