B2B Marketing Advanced Practices Online Course – MECLABS

Become a certified professional in B2B marketing and learn to optimize from lead generation to sales conversion

To help guide B2B marketers past growing challenges, MarketingSherpa recently developed the FUEL methodology, a comprehensive, step-by-step process that will help you address the challenges that are most pertinent to your organization, and improve results for years to come. This methodology is based on proven best practices, practical tactics and years of industry research.

MarketingSherpa’s B2B Marketing Advanced Practices online course students will allow you to:

• Overcome top challenges facing B2B marketers
• Create and use buyer personas to target the ideal customer
• Use data analysis with a focus on quality and maintenance
• Clearly define a qualified lead
• Become MECLABS Certified in B2B Marketing
• Receive a FREE digital copy of the 2011 B2B Marketing Advanced Practices Handbook (a $397 value)

Setting the Stage for B2B Marketing Success – MarketingSherpa’s FUEL Methodology

The FUEL methodology is new, but its foundation is built on years of experience and know-how and is ready to take you to an advanced stage in B2B marketing. The FUEL methodology is an acronym for the following four key steps:

• Find and attract leads
• Uncover qualified leads
• Establish automated marketing processes
• Lift results

Based on this new methodology, our online course takes you step-by-step toward creating an effective B2B marketing strategy. The class is filled with research-based insights on proven practices, hands-on exercises and real life success stories from B2B marketers like you.