Best Practices in Marketing with Email Newsletters – MarketingSherpa

Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.

Whether your company already publishes a newsletter for marketing purposes, or you are planning on launching one soon, this Guide will help you:

• Grow your opt-in email list
• Improve your open rate
• Design (or redesign) the format, content and subject line of your newsletter so your customers and prospects will be more eager to do business with you.
• Keep your list up-to-date and make sure your messages get through (without being filtered out)
• Measure your results and calculate ROI

This 180-page Guide is specifically for professional marketers at mid-sized-to-large organizations, and their agencies and consultants. You’ll find the strategic advice you need to pitch newsletters to corporate management, and to set realistic goals. Plus you’ll also get the hands-on practical info you need to produce a newsletter yourself, or oversee your staff or agency.

It includes seven useful checklists, plus 30 samples and screenshots for easy inspiration.

Want to grow your list? Here are detailed tips on 29 ways to get more opt-ins (without breaking the bank)

It’s the number one question every marketer asks: “How can I grow my house list quickly and easily — without the risk of appearing to be a spammer, and without spending too much money per name?”

MarketingSherpa’s Best Practices Guide includes full details on the top 15 Passive Opt-In Tactics — ways to grow your list by putting a “catcher’s mitt” in place, such as:

• Passive Opt-in Tactic #1: Web Subscription Box — yes there are ways to improve your online subscription form so it performs much better for you. Most boxes get a far lower opt-in rate than they could if they were redesigned slightly.
• Passive Opt-in Tactic #7: Pass-Along Welcome Letters — your newest subscribers are far more likely to pass on messages to friends than any other group on your list. Here’s how to get them to help you grow your list.
• Passive Opt-in Tactic #14: Online Quizzes — a simple quiz or game on your site can help you grow your list for years to come. Build it once, then sit back and enjoy the opt-ins.

You’ll also get specific instructions on the Top 14 Active Opt-in Tactics — ways to grow your list through advertising, direct marketing and more. Includes:

• Active Opt-in Tactic #7: Trade Shows — if you avoid the common mistakes many B2B marketers make when soliciting names from trade show attendees, this may be your best source of highly qualified names.
• Active Opt-in Tactic #8: Co-registration — this is the practice of placing a check-box for your newsletter opt-in on someone else’s site’s registration form. You can grow a list from zero to millions in just a few weeks with this tactic, but there are dangers…
• Active Opt-in Tactic #10: Ad Campaigns on Other Sites — we know of dozens of successful online ad campaigns that are helping advertisers grow opt-in email lists. Anyone who tells you online ads don’t work, just hasn’t read this section yet….

All 29 tactics detailed are time-tested and proven. You won’t find any gimmicks or obscure guerilla ideas that take more man-hours than they are worth. And naturally, everything is strictly permission-based so you are safe from lawsuits, blacklisting or massive inbound complaints.

How to create a newsletter your list eagerly opens, reads and responds to:

Your readers’ in-boxes are getting filled up – how can you make sure your newsletter is the one thing they open and read instead of deleting? The Best Practices Guide includes two highly specific chapters to help you.

• 1. Newsletter format, length, frequency, and timing:

All your questions about publishing in HTML vs text-only, what’s the best layout for each format, how often to publish your newsletter and how long each issue should be, are answered.

• 2. Editorial content:

Whether you’re publishing a regular sales alert or educational articles, you’ll find 24 tips and tactics to keep you going when you are bored-of-writing. Also included – how to create an editorial calendar and a sample contract to hire a freelance writer if you need one.

Includes 7 checklists and samples of best practices in automated letters

Here are best practices for all the automated and customer service letters you’ll need for your newsletter – including welcome letters, unsubscribe response note, spam-complaint response note (critical), and tips for putting ads for your own products in your newsletter.

Plus you’ll get 7 checklists to make your job much easier:
#1. Budgeting Checklist
#2. Strategy Checklist
#3. Checklist for determining format, length, frequency, and timing
#4. Checklist for newsletter content
#5. Checklist for growing opt-in subscribers
#6. Checklist for managing distribution and your list
#7. Checklist for measuring newsletter success

Last, but not least, how to ensure delivery

Every newsletter publisher in the world today shares the same problem — how to make sure their newsletter actually reaches the inbox of the readers who signed up for it, without being stopped by filters. Learn the Best Practices in managing your delivery, avoiding filters, and how to make sure your activities don’t get you placed on blacklists.

We promise that once you examine this Best Practices Guide, you will be able to launch a newsletter with far great ease and confidence, or you’ll be able to improve your current newsletter’s performance substantially. And yes, we back that promise up with a 100% money-back guarantee. Get your copy today.

Readers Say

“It’s full of great information, including lots of check lists, to help you develop content, devise a format and build your subscriber list. It’s a great guide for anyone just starting out with an e-mail newsletter — or looking for enhance what they’ve been doing.”
Jeanne Jennings
Publisher
The Jennings Report