Brand New Brand – Kaye Putnam

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Delivery Information: Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.

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Brand New Brand – Kaye Putnam

Description

Brand New Brand is going to give you the clarity, confidence, and FOCUS you need to create the income and impact you want. It’s the work that attracts perfect clients TO YOU, so you don’t have to go out chasing them down. (Or awkwardly twiddling your thumbs while you’re waiting for them to show up.)

COURSE CURRICULUM

Orientation

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Welcome & Brand Books (14:33)
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Add a 90-Minute Strategy Session

4 Foundational Forces: Character & Credibility

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Character: Personality (19:49)
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Character: Point of View (12:41)
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Character: Brand Enemies (14:16)
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Credibility: Unfair Advantage (21:32)

4 Foundational Forces: Commitment & Context

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Commitment: Brand Fundamentals (13:33)
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Commitment: Goals & Vision (12:20)
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Commitment: Ideal Clients (20:33)
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Context: Different Not Better (12:28)
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Context: Culture (13:48)

Messaging

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Voice & Tone (18:11)
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Naming (12:38)
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Tagline & Bios (12:13)
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Stories & Content (22:39)

Visuals

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Moodboard (18:00)
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Colors (17:02)
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Fonts (14:01)
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Logo (15:47)
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Pattern & Texture (13:20)
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Images (15:03)
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Bringing It All Together (7:27)

Live Your Brand

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Presence (33:45)
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Visibility (26:28)
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Action Plan (9:38)
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Share Your Opinion

Extra Training

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Editing in Powerpoint (4:56)
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Editing in Keynote (11:25)
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Coolors.co (6:21)
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Photoshop Color Basics (5:14)

Bonuses

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Resource List
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Make it Tangible: Metaphors & Analogies to Supercharge Your Brand (26:47)
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Ultimate Personal Brand Portrait Guide

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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Delivery Information

Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!