Mike Hardenbrook – Bulletproof Direct Buys

Now you can learn how to cut out the middle man and side-step your competition with the most old-school media buying method still alive | taught by Mike Hardenbrook

Here’s How You Can Pay Less For The Same Ads And Keep Your Profits To Yourself

Not a lot of people know, but you can cut out popular ad networks living on your margins and still get great results if you use direct media buys.

It’s the most oldschool method still in practice today and for good reasons.

See, Facebook, and all the other ad networks out there take their cut from your margins.

Not to mention that with ad platforms like Facebook you often end up targeting the same visitors over and over again, resulting in ad burnout. That means you end up replacing your ads often… sometimes as often as every single day, which can be a lot of work.

With Direct Media Buys you can place your ads directly on websites your prospects frequent and thus, you will enjoy much more control over scale and consistency. And it also lets you keep your profits.

Couldn’t Ask For A Better Edge Over Your Competition…

This is one of the last places online where the beginner or the “One-Man-Band” can still compete with big corporations and experienced teams of advertisers…

Publishers will get a better deal if they do business directly with you.

When you build relationships like that, you’ll get in front of relevant niche traffic you didn’t know existed through your partners. Best of all, you won’t have to get into bidding wars against your competitors. Simply because they’re all using Ad Networks, competing against each other.

With Bulletproof Direct Buys you can side-step all that.

You won’t even have to put up with all the rules and regulations Google and Facebook throws in front of you.

Sounds like a good deal?

Check out our curriculum and invest in Bulletproof Direct Buys to get started today.

Mike Hardenbrook

Founder & TechStars Mentor

Mike’s specialty is building startups quickly using the power of cold email. Recently building GrowthGeeks.com to $1.2 million in just 18 months using primarily cold email.

He has founded 3 bootstrapped & 2 VC funded startups. He’s an alumni and mentor at the world famous Techstars accelerator, along with Dreamit Ventures, and the Univ. of Chicago.

You can find his projects written about in Forbes, Inc., & Entrepreneur.

Course Curriculum

Pick and Plan Your Media Buying Campaigns

36:31

Lesson 1: How to pick from the different types of online media buying based on your goals

Lesson 2: The best tools and methods to find out everything about your ideal buyers’ demographic

Lesson 3: Going deeper – use these simple extensions for advanced market research

Lesson 4: [CASE STUDY] Practical deep demographic research done in under 20 minutes

Lesson 5: [CASE STUDY] Here’s how pros plan their media buying strategy based on the target demographic

The Nuts And Bolts Of Direct Buys

46:02

Lesson 6: Take advantage of the pros and minimize the cons of direct media buys

Lesson 7: The type of sites to buy media at for low click costs, good traffic and high-ROI campaigns

Lesson 8: How to use social bookmarking to locate laser-targeted traffic sources

Lesson 9: How to build your site list with the Quantcast Planner

Lesson 10: The easiest way to use Google Ad-Planner for list building

Lesson 11: How to pick the best sites from your list to advertise on

Lesson 12: The best and the worst places you can put your banner ads on a website

Lesson 13: Taking action on what you’ve learned through this bonus practice drill

Lesson 14: Research competing ads with MixRank to guarantee results

Lesson 15: Other sources of inspiration to help figure out your winner campaign

Pricing and Negotiation

13:13

Lesson 16: How to reach out to publishers and get a response at a reliable rate

Lesson 17: How to calculate your prices so you can avoid unrealistic campaign costs

Lesson 18: Making sense of pricing through a reliable formula pro direct buyers use

Lesson 19: Bonus – Make sure you got these agreement terms covered before closing the deal

Lesson 20: Two critical tips to boost your credibility with your publishers

Banner Design

45:56

Lesson 21: The 6 core principles of successful banner design

Lesson 22: How to host your ads and why it’s the best thing you can do when doing direct buys

Lesson 23: Evaluate your banners to increase CTRs before even starting your campaign

Lesson 24: Bonus – How to use site appearance for creating banners that look native and get clicked on a lot

Lesson 25: Get your banner ads created without wasting time or lots of money

Resources

Bulletproof Direct Buys Workbook

Course Resources

Glossary of Terms Used

Banner Ad InfoGraphic

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