Business Leverage Teleconference – Dan Kennedy

Business Leverage Teleconference

This teleconference was aimed at how to build a copywriting business like Dan, but what he taught is universally applicable to any type of business. Because “copywriting” is just the ‘means’. Stick in “consulting”, “ceramics”, “roofing”, “internet marketing” etc etc and all the strategies still apply if you’re the owner.

This teleconference was done with Lorrie Morgan Ferrero and was about The Business of Copywriting. But it was about how to handle BUSINESS in general. Dan shared the EXACT leverage points he looks for in a business he works with.

Specifically, what was taught was and what’s included:

* 2 Teleconference (8 MP3’s per teleconference – 16 in all)
* Transcripts of each teleconference so you can follow along with the MP3s
* 2 blueprint documents of exactly what Dan looks for in a client, including:

–> STRATEGY#1: UNDERSTANDING WHAT YOU DO
–> STRATEGY#2: RE-DEFINING & EXPANDING YOUR ROLE
–> STRATEGY#3: COPYWRITING IN CONTEXT OF STRATEGY
–> STRATEGY #4: EXPANDING THE SCOPE OF PROJECTS
–> STRATEGY#5: EXPAND SCOPE OF THE RELATIONSHIP
–> STRATEGY#6: SUFFICIENT COMPENSATION
–> CONTRACT KEY ITEMS CHECKLIST
–> 8 KEY CLIENT SELECTION CONSIDERATIONS
–> METHODS OF GETTING CLIENTS
–> SELLING SUCCESSFUL MARKETING FOR A LOCAL BUSINESS TO BUSINESSES NATIONWIDE

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