Copy Logic – Michael Masterson & Mike Palmer

The New Science of Producing Breakthrough Copy (Without Criticism)

And You’ll Hold in Your Hands a Proven System Almost Guaranteed to Produce Powerful Direct-Response Copy … every time.

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), written by Michael Masterson and Mike Palmer, will help you write strong, well-balanced copy every single time.

It has the potential to transform you from the copywriter you are today to the copywriter you’ve always wanted to be.

And … if you’re already earning a living as a copywriter (at any level), this book will show you how to write stronger copy, write it faster and submit your final package with much more confidence.

In Short: you’ll be able to earn more for your writing … lots more.

Take a look at some of the secrets included in Copy Logic! …

• The story behind Copy Logic and how it created a $300 million publishing empire.
• How to shorten your learning curve by half. (Using Copy Logic, Mike Palmer has built an elite team of copywriters in record time. What’s more many of them are earning six-figures because of it.)
• How to turbo-charge your copy’s selling power using Mike’s simple CUB technique.
• An easy-to-use, 4-point copy checklist that will have you writing strong, well-balanced copy every single time?
• An innovative way to boost your productivity by avoiding criticism. (This creative alternative delivers results that are far superior to what you may be doing now.)
• A step-by-step formula and examples of the exact system used by one of today’s biggest direct mailers.

Of course, there’s even more you’ll uncover once you sit down with this easy-to-read book (just a suggestion – you may want to have your highlighter and notebook at your side because you’ll have some real “A-ha” moments while reading).