Copywriting Seminar – Eugene Schwartz

Copywriting Seminar Audio (MP3)

On October 8th, 1993, Eugene Schwartz gave a 90 minute seminar for the direct mail giant Philips publishing.

In this talk, Eugene revealed his best kept secrets of writing – secrets he used to produce the most powerful copy the world has ever seen – time after time he smashed controls.

Maybe Eugene knew he wouldn’t be around too much longer or maybe he was feeling outrageously generous. But in just 90 minutes he revealed more trade secrets than most writers will ever learn in a lifetime including…

* How the simple secret revealed by a horse thief can help you power up your marketing and writing…

* The small, cheap everyday device Eugene Schwartz carried with him everywhere and would never be without. Understanding how to use this device in YOUR business and your writing can explode your profits…
 
* What you MUST do for two hours every week if you want to multiply your response from every sales letter and marketing promotion. If you don’t do this you WILL crash and burn…

* Eugene’s 8 rules of writing blockbusting copy. This is the FIRST time he ever revealed his secret, control-busting writing rules to the public…

* Why you should never be creative with copy and what you should do instead…
 
* The “chimpanzee” secret of writing killer copy…

* How you can use other people’s ideas, conversations and language to create powerful copy that pulls in hundreds of thousands of dollars in sales…

* Why relying on your own creativity can kill your copy and the secret to getting more real hand-to-your-wallet selling ideas than you could ever use…

* Listening to this seminar you’ll be joining the writing “giants” who’ve studied Eugene Schwartz and achieved astonishing results.

And finally you’ll discover…

* Why producing “ugly” layouts in your copy can increase your sales by 20% to 30% and Eugene’s secrets to designing an “ugly” layout that sells… 

* Two powers you can use to get your prospects to read your ad and to prove the claims in your ad are true…

* Why if you want to be a GREAT writer you need to to aim for MASSIVE success with your ads…

* The almost hypnotic method you can use to let your prospects experience an “instant benefit” from your product while they’re still reading the ad. Giving this “instant benefit” to your prospects will make them eager to pay you real cash to buy it..

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