Copywriting to Sell Entrepreneurs – MarketingSherpa

That Work: Copywriting to Entrepreneurs guide includes separate profiles and words lists for:

• Entrepreneurs with General Backgrounds
• Entrepreneurs with Financial Backgrounds
• Entrepreneurs with Engineering Backgrounds
• Entrepreneurs with Operations Backgrounds
• Franchisees and Potential Franchisees

Now you can get the insights and powerful copy points from focus groups — at a tiny fraction of the cost of holding focus groups yourself.

How to make your price (no matter what it is) feel like a “true bargain” to your prospects:

Your sales prospects are incredibly price sensitive these days – their boards, shareholders, and CFOs are breathing down their necks to save money, spend less, and take zero financial risks.

So, Words That Work includes specific copywriting tips, tactics and phrasing that makes your pricing seem like a true bargain. Instead of fixating on your price tag, your prospects will see your unique benefits. They’ll understand why your product or service is well worth the money — even if your prices are higher than the competition’s.

Plus, you’ll learn how to include key unique benefits in your copy — not just features, tech specs and descriptions of what you’re selling but the powerful reasons why your prospects should select your product or service. (Note: This is especially useful for high tech marketers.)

Find out which words to Avoid-At-All-Costs in your copywriting. (Note: These can be very different words depending on your target demographic)

Copywriting is risky because words that you personally find appealing can have the exact opposite effect on your prospects. For example, you should never ever use the following words when copywriting to typical CEOs:

• Revolutionary
• New
• Play to win

And, you’ll definitely lose sales if you use these words in your copywriting to typical entrepreneurial leaders:

• Growth
• Profitability
• Sophisticated

Get lists of dozens more words and phrases that you need to avoid (and find out why they are so dangerous) for CFOs, CIOs, and different types of entrepreneurs from Words That Work. In fact, you’ll probably begin revising your current sales copy within minutes after you get your copy of these Guides.

Learn how to use the most powerful words in your actual sales copy, direct mail letters and advertisements

The best thing about Words That Work guides is you can use them to take action right away. They are easy to skim. Simply print them out and glance over them for a few minutes.

Each Guide features useful examples of sales letters and advertising copy showing how you can put suggested words into action right away.

Then print out your current Web site home page, PowerPoint slides, email campaign … any critical marketing materials you have on hand … and take a red pen to them. You’ll find yourself quickly slashing and editing.

Most important – glance over your headlines and email subject lines (80% of your sales prospects never read beyond your headline) and use Words That Work to make fast wording replacements that double or triple the power of the entire ad or letter.

Later, as you develop new marketing materials throughout the year, keep Words That Work by your side to inspire and guide you.