CORE Discovery – Jose Caballer

Jose Caballer – CORE Discovery

Why do you need a discovery session?

When a client approaches you for a design project, you jump straight into the work. Deep into the project, you realize what many of us in the industry have experienced—endless rounds of revisions and loss of control in your process.

You have to learn what’s important to your clients.

Your client is coming to you not because they want something designed, but because they need a problem solved. Asking the right questions will guide you to the answer, and give your client the chance to share their goals and expectations.

This is where CORE Discovery steps in.

CORE Discovery is a collection of 6 key exercises designed for you and your clients to get aligned on the vision. It empowers you to hold discovery sessions that will turn you into an unparalleled strategic leader and valued partner to your clients.

This guidebook is for anyone working in client-facing engagements

For the freelancer, studio owner, or creative director, CORE Discovery will help you become a better facilitator and run in-depth discovery sessions. This guidebook was made for you:

• Graphic Designers
• Web Designers
• Brand Strategists
• Creative Directors