Create a Marketing Plan & Grow Your Standout Business – Tara Gentile

Marketing your small business can feel like throwing spaghetti at the proverbial wall.

You try all the things you’re “supposed” to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.

You spend tons of time and energy—and probably some money too. And after all that…

You wonder whether it’s really paying off or not. Is your business really growing? Or is it just your workload…?

Marketing isn’t something you want to mess around with. You want confidence. You want to know it’s working. And, perhaps most importantly, you want to know exactly how you can accelerate your success once you get it right.

Most business owners lack 2 essential pieces of the marketing puzzle. These 2 missing pieces keep them from fully utilizing all the effort they’re already putting into marketing while also keeping them from discovering just how rewarding (and fun) marketing can be.

The first essential piece is a plan. That plan needs to help you be productive, efficient, and decisive. It can ever bring focus and clarity to the whole way your business operates. This class has that covered.

The second essential piece is a solid messaging foundation. The difference between your campaigns and the ones that really, truly pay off isn’t ad spend, hot new trends, or expertise—it’s a message that connects with exactly the right people. This class gives you a system for creating that message every single time.

Join bestselling Money & Life instructor and CoCommercial founder Tara Gentile for a 2-day class on creating the marketing foundation and plan you need to grow your standout business.

By the end of this class, you will be able to:

• Build a year-long marketing calendar so you’re never caught off guard by your business’s marketing needs
• Quickly and confidently prepare an effective marketing message for a product or service using a foundational set of building blocks that turn so-so campaigns into money-makers
• Create a schedule and plan for your marketing campaign using multiple channels, such as email, social media, blogging, or video, so you know you’re getting your offers in front of the right people
• Design a system for your marketing campaigns that can be optimized and automated so that you can spend less time on the hands-on work of marketing

Best of all, you’ll have a replicable system you can use for every campaign and every year to feel completely confident in your marketing.

Lessons

• 1 Class Introduction Duration:10:38
• 2 Create Your 12-Month Marketing Calendar Duration:14:12
• 3 Real Life Marketing Calendar Example Duration:18:28
• 4 Identify Your Marketing Campaigns Duration:06:07
• 5 Examples of Identifying Audiences Duration:18:22
• 6 Example of Actual Marketing Campaign Duration:09:32
• 7 Analyze Your Past Marketing Disappointments to Discover Opportunities Duration:30:59
• 8 Identify & Research Your Target Customers Duration:08:35
• 9 Social Listening Duration:05:39
• 10 Front-End Surveys Duration:05:05
• 11 Back-End Surveys Duration:03:37
• 12 Market Trends Duration:04:57
• 13 Analytics Duration:04:29
• 14 Prospect Interviews Duration:03:48
• 15 Live Presentations Duration:07:36
• 16 More Reasons Marketing Campaigns Fail Duration:06:54
• 17 The Problems Your Customer Faces Duration:15:50
• 18 Customer Awareness Exercise Duration:30:21
• 19 Guest Interview: Lacy Boggs Duration:25:07
• 20 Create Your Campaign Building Blocks Duration:37:43
• 21 Building Your Campaign Duration:12:19
• 22 Lesson 1-21 Review Duration:04:15
• 23 Start with the Sale in Mind Duration:15:21
• 24 Sales Page Exercise Duration:26:49
• 25 Draft Eye-Catching Headlines Duration:28:10
• 26 Find The Customers You Need to Reach Your Goal Duration:18:18
• 27 Lead Generation Systems Duration:20:23
• 28 Craft Your Messaging Using Customer Awareness Duration:30:46
• 29 Create Your Campaign Schedule Duration:30:16
• 30 Example of Campaign Creation Duration:29:35
• 31 Develop Your Follow-Up Plan Duration:32:13
• 32 Setting Your Campaign Goals Duration:09:52
• 33 Real Life Example of Campaign Goals Duration:13:11
• 34 Analyze Your Campaign Results Duration:10:15
• 35 Marketing Plan Review Session Duration:09:05

Tara McMullin