Panos Panay, Ken Zolot – Creative Entrepreneurship
Musicality is an exercise in developing good listening skills, experimenting, overcoming repeated failure, self-discipline, and successful collaboration. It turns out that these skills are not only the key to becoming a great musician but they are also the attributes and behaviors found in successful entrepreneurs. Creative Entrepreneurship will teach you how to leverage creativity for business innovation and career development.
The course approaches entrepreneurship as primarily a creative discipline and borrows from design thinking concepts, such as observing, developing a point of view, prototyping, and constant iteration, as a means of guiding you through the process of the entrepreneurial endeavor. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field. Throughout the course, parallels will be drawn between musical creation and the entrepreneurial process, as a way of contrasting popular ideas of how to start and run a business.
By the end of the course, you will be able to:
- Identify the core characteristics of the entrepreneurial mindset
- Develop a mindset for observation and synthesis
- Understand basic concepts around market analysis and competitive landscaping
- Develop a methodology for how to solicit input from others about your startup plans
- Write a simple marketing plan, leveraging social media to enhance customer reach
- Put together an effective presentation for your business startup
- Understand the critical importance of people selection
- Write a culture plan
- Select the right attorney and understand basic legal considerations
- Understand basic finance
- Build the right networks
- Understand the inside obstacles threatening a startup
Syllabus
Lesson 1 The Entrepreneurial Mindset
Lesson 2 Learn to Observe: Balancing Left and Right Brain
Lesson 3 Developing Your Vision, Getting Input and Reducing
Lesson 4 Prototyping and Iterating
Lesson 5 Sizing Up Your Market and Competition
Lesson 6 Developing Your Brand, Marketing Message, and Plan
Lesson 7 Inbound Marketing and Social Media
Lesson 8 The Perfect Pitch: Presentation and Sales Essentials
Lesson 9 Building the Right Team and Culture
Lesson 10 Legal and Financial Aspects of Entrepreneurship
Lesson 11 The Art of Relationship Building
Lesson 12 The Inner Game of Entrepreneurship
Requirements
Prerequisites and Course-Specific Requirements
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