DigitalMarketer, Marcus Murphy – Partnership Development Launch Plan

Course Overview

Partnership Development Launch Plan: The Revenue Growth Lever You’re Not Pulling in Your Business
31 hours on-demand content 5 downloadable resources
Ready to massively grow your revenue? In this workshop, you’ll learn to recognize individuals, brands, and companies within your market who already have an email ho or audience full of your ideal customers, already primed to buy. An they need is an introduction! With the expert guidance of Marcus Murphy Head of Partnerships at DmitalMarketer, students will understand which qualities to look for in a possible strategic partnership, the steps to initiating contact and establishing collaboration, and how to evaluate whether your alliances are meeting the goals you set out. Regardless of whether you’re a solo-preneur or a multi-tiered operation, this workshop will help your organization know where (and how) to find mutuallyxxdumve and beneficial opportunities to scale your brand, reach new audiences, and ultimately reach new revenue heights.

What You’ll Learn

Assess your company, strengths and needs to truly understand where a partnership might bring new opportunity and benefit
Employ outreach strategies to excite and engage your potential new partners without overwhelming them

Course Outline

Partnership Vision

Introduction

Background on DM Partnerships

The Vision Equation

Strengths and Needs

Filling out the Asseff ment

Reviewing Your Results

Identifying Your Indirect Competitors

Complete the Partner Avatar Worksheet

Review the Partner Avatar Worksheet

Positioning

Linkedln and the CVJ

Linkedln at the Awareness Stage

Linkedln at the Engagement Stage

Linkedln at the Subscribe Stage

Action Status

Linkedln at the Convert Stage

Create Your Character Diamond

Review The Character Diamond

Linkedln at the Excite Stage

Outreach

Creating Conversations

Ask These Amazing Questions

Create Transactional Wins

Ask For The Partnership

Wrap HP

Maras Muruhl,

Marcus Murphy is a sales expert who cares deeply about the flourishing and success of entrepreneurs. Marcus previously worked for Yelp in San Francis., gum from sort-up to multi-billion dollar giant. He has also worked at Infusionsoft as the Global Partner Development Manager where he developed and broadened new international markets through strategic partnerships, and is a recognized instructor and speaker at Linkedin. Currently, the Head of Business Development & Partnerships at DigitalMarketer, Marcus has pioneered new and effective techniques that enhance the results of the traditional inside sales model. He believes a combination of inside sales, social selling, and strategic partnerships are the next generation of business growth.