Ryan Stewart – The Full Blueprint

THE FULL BLUEPRINT

Full access to all tools and trainings.

• Every module on the platform
• All templates, tools and SOPs
• Private Slack community
• Exclusive webinars and ongoing updates

ALL THE MODULES.

Below is a full list of all modules included in The Blueprint platform.

1. Campaign Onboarding

How to get a new client or SEO campaign up and running on the right foot, quickly.

SUMMARYA breakdown of the processes to bring in new client work, at scale, and ensure each campaign is given the right attention to succeed. This module is available as a free standalone

CLIENT MANAGEMENT

SEAMLESS ONBOARDING

• Learn the process to onboard new clients at scale
• Ensure each client gets the right attention to launch their campaigns on the right foot
• Access to email templates, process docs and meetings notes

WHAT’S INCLUDED?Everything you need to successfully onboard new clients.

ONBOARDING PROCESSESHaving a process to get new clients kicked off is CRITICAL for scaling an agency – you can steal ours. Get access to a 6 video mini series detailing the internal processes and communications you need to ensure new campaigns get started perfectly.

EMAIL TEMPLATESWe’ve developed a sequence on emails to help you easily onboard new clients. Use our templates to move newly signed clients from the sales team into your service delivery process.

CLIENT QUESTIONNAIREIt’s important to download as much information from your clients as possible to properly inform the direction of a campaign. Our client questionnaire does the heavy lifting for you by proving a formatted document to capture vital aspects of a new campaign.

MEETING TEMPLATESRunning a successful agency requires stellar communications – that means having meetings (in person or via phone) with new clients to show them their campaign is in good hands. Use our pre built meeting templates to make sure meetings stay on task and on target

WHAT’S INCLUDED?

6 Videos

– 1 Hour of Run Time Kickoff email template Campaign intake questionnaire template Internal kickoff meeting framework External kickoff meeting framework

2. Kickoff Data Analysis

Benchmark a website’s organic performance at kickoff.

SUMMARY

We send this report to clients at the beginning of a campaign to show performance BEFORE services. This module is available as a standalone for $49

SEO REPORTING

Benchmark performance

• Capture current performance of a website’s performance before launching a campaign
• Built in KPIs and reports to understand a website’s organic success + failures
• A framework to measure against over the life of an SEO campaign

WHAT’S INCLUDED?

Baseline a website’s organic performance before work commences.

DATA STUDIO TEMPLATE

The report is built in Google Data Studio, using native Google Analytics + Google Search Console connectors. Just make a copy, connect your accounts and you’re done.

CREATE YOUR OWN INSIGHTS

Contains text sections to add your own insight + analysis – your clients pay you for your opinion, not just the numbers.

GET SURGICAL

Get into the detail of landing page-level + keyword-level performance.

LEARN THE PROCESS

This report is part of a larger campaign kickoff strategy that our video trainings cover in detail. Learn how to find, analyze and report on critical SEO data when starting a new campaign.

WHAT’S INCLUDED?

• 4 videos
• Half hour of run time
• Data Studio kickoff report template
• Client email template

3. Competitive Analysis

Learn to reverse engineer your competitors’ SEO success.

SUMMARY

Watch how we spy on links, keyword rankings and content to build a definitive SED strategy for client sites. This module is available as a free standalone

COMPETITIVE ANALYSIS

OWN YOUR COMPETITION

• Learn to reverse engineer your competitors SEO success
• Over the shoulder video tutorials breaking down sites
• Access to competitive analysis template + client presentation deck

WHAT’S INCLUDED?

An end to end competitive audit framework.

STEP BY STEP VIDEOS

Detailing how to break down a competitor’s website and reverse engineer their organic success. Watch how we spy on links, keyword rankings and content to build a definitive SEO strategy for client sites.

COMPETITIVE AUDIT TEMPLATE

A Google Sheets template with a 70-point checklist of items to investigate for each of your client’s competitors. This template leaves NO stone unturned.

ADVANCED STRATEGIC INSIGHTS

Watch how we use our audit template to dive deep into competitor sites and build a strategic way ahead for clients. Learn advanced insights for how to break down competitor sites in any niche, for any client.

CLIENT PRESENTATION DECK

A 25-slide sample deck walking through key findings from the audit + next steps. Includes Ryan’s analysis of a sample client competitor audit.

WHAT’S INCLUDED?

• 4 videos
• -1 hour of run time
• Google Sheets competitive audit template Client presentation template

4 . Project Management

Stay on top of your clients, tasks, and deliverables.

SUMMARY

A Google Sheets project management framework, built specifically for SEQ agencies and customizable to your workflow. This module is available as a standalone tool for $499

Built for agencies, by an agency.What You’ll get:

• Integrated management tool for agencies
• Prebuilt project plan templates and SOPs
• Training videos + ongoing consulting via Slack

HOW DOES IT WORK?

This isn’t your conventional project management solution.

LOGIN TO YOUR PROJECT MANAGEMENT SUITE.

You’ll get access to our Blueprint Platform where you will find everything you need to begin your agency’s path to advanced project management systems.

SETUP YOUR PROJECT TRACKING TOOLS.

Our project management tool is built in a series of Google Sheets files that sync together with your account. Using short step by step videos we show you how to leverage the powerful automation solutions the tool includes.

FOLLOW ALONG TO 50+ TRAINING VIDEOS.

Everything you (and your team) needs to know about how to manage large scale client campaigns, broken down into short, easy to watch videos.

REAL TIME INSIGHTS AND SUPPORT FROM EXPERTS.

In our private Slack Channel you’ll have direct access to live support and hundreds of agency owners sharing insights and tips on how they use this system to manage their firms.

BUILT ENTIRELY IN THE OOGLE SUITE, ON PURPOSE.

• Google Sheets integrates with…just about everything. Our tools leverage the powerful automations, APIs and apps of the Google Suite.
• Allows you to work real time in the cloud. STOP chasing down “latest versions” of deliverables and client files.
• Cancel TONS of expensive software. Our system uses the Google Suite to manage your entire agency with no ongoing costs.

WHAT’S INCLUDED?

• 23 videos
• -2 hours of run time
• 4 Google Sheets templates
• Project management tracker
• Link building outreach tracker
• Content management tracker
• Client workbook
• Pre-built project plan templates

5. Website Quality Audit

Assess the “quality” of your site from Google’s perspective.

SUMMARY

The swiss army knife of SEO tools – part technical audit, part content analysis, part project plan builder. This module is available as a standalone tool for $499

WEBSITE QUALITY AUDIT

THE PERFECT SEO AUDIT

• Assess the “quality” of your site from Google’s perspective
• Easily identify and clean up low performing pages
• Improve quality and performing of key pages on your site

HOW DOES THE TOOL WORK?

SIMPLE SETUP IN GOOGLE SHEETS

All SEO audits end up in a spreadsheet, so we built the WQA to save time by running directly Google Sheets. We’ve leveraged the full potential of Sheets to pull and aggregate data like no software on the market does.

PULLS IN DATA FROM YOUR FAVORITE SEO TOOLS

The WQA pulls in data on links, KW rankings, traffic, conversions, revenue, word count, page title, SERP CTR and aggregates it at the page level. You’re left with every piece of SEO data imaginable for every URL on your website.

MAKE DATA DRIVEN DECISIONS ABOUT EVERY PAGE ON YOUR SITE

This data lets you analyze the “quality” of your pages. Use “URL actions” to determine how you’ll handle each page in your SEO campaign. Watch our step by step trainings and use cases to understand how to run this report at scale for all your clients.

WHAT’S INCLUDED?

• 11 videos
• -2 hours of run time
• Google Sheets template to decide on ‘next steps’ for each page
• Analyzes data from Ahrefs, Google Analytics, ScreamingFrog, Search Console, SEMrush
• Client presentation template
• Client email template

6. Technical SEG Audit

5x the ticket price of your technical audits.

SUMMARY

Deliver massively valuable technical insights to your clients, with our project plan + SEO audit scorecard. This module is available as a standalone tool for $499, here.

WHAT’S INCLUDED?

• 3 videos
• -2 hours of run time
• Google Sheets audit scorecard template
• Google Sheets technical audit project plan
• Google Sheets template to decide on ‘next steps’ for each page

7. Keyword Research for EXISTING Pages

Find a wealth of keyword opportunities lying in plain sight.

SUMMARY

There’s an absurd amount of keyword research data floating around. Let’s simplify that. This module is available standalone tool for $299, here.

WHAT’S INCLUDED?

• 13 videos
• -3 hours of run time
• Google Sheets keyword research template
• Client presentation template

8 .Target Pages

Prioritizing a site’s “target pages” when planning your campaigns.

SUMMARY

This Sheets file is simple, but it’s a proven way to track key pages when kicking off an SEQ campaign.

We use it to prioritize the most important pages on a website based on opportunity. This module is available standalone, here.

WHAT’S INCLUDED?

• 4 videos
• -30 minutes of run time
• Google Sheets target page selection template
• Written SOP

9. On Page 5EO

Master the often-ignored art of making steady on-page SEO improvements.

SUMMARY

Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown. This module is available as a standalone training for $199, here.

WHAT’S INCLUDED?

• 12 videos
• -2 hours of run time
• Google Sheets on-page optimization planner
• Client email templates

10. Content Audit

Increase crawl budget, indexation and visits from Google by “pruning” your content.

SUMMARY

Maximize the organic performance of your confent by organizing content around ‘’pillar” and “cluster” themes and eliminating irrelevant pages. This module is available as a standalone training for $199, here.

WHAT’S INCLUDED?

• 7 videos
• -1.5 hours of run time
• Google Sheets template
• Client presentation and email template

11. Keyword Gap Analysis

Learn to rank for keywords currently being owned by your client’s competitors.

SUMMARY

Analyze competitors’ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients. This module is available as a standalone training for $299. here.

WHAT’S INCLUDED?

• 5 videos
• -1/2 hour of run time
• Google Sheets template
• Client presentation

12. Link Outreach

Learn how to build links in every niche, at scale.

SUMMARY

The core of what we do is link outreach, not link building. Dur process teaches you how to find niche relevant links and send high converting pitches to secure the link.

100% white hat, Google approved and client friendly. This module is available as a standalone training for $999, here.

WHAT’S INCLUDED?

• 100+ videos covering actionable link building tactics
• Project management + email templates
• SOPs and process flows to execute massive outreach campaigns at scale
• Step-by-step trainings for link prospecting and outreach

13. SEO Reporting

The agency standard for monthly client reporting.

SUMMARY

A14 page, customizable Data Studio report to track campaign progress, traffic, revenue and KW growth. This module is available as a standalone training for $199, here.

WHAT’S INCLUDED?

• 4 videos
• -1/2 hour of run time
• 14-page Google Data Studio template
• Google Sheets + SEMrush monthly keyword tracking template

14. COMING SOON

Browse the full roadmap of upcoming modules.

WE’RE EXCITED TO LAUNCH 1-2 NEW MODULES PER MONTH.

Upcoming modules include agency management (staffing, pricing and sales) as well as updates to our monthly reporting + project management suite.