Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.
Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.
Meet Eagan Heath
- Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
- Agency owner for 6 years
- Managed over 100 accounts
- Over 3x average ROAS across e-commerce client accounts
- He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
- Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.
Topics Covered
Course Outline & Class Takeaways
Google Search Ads
- Why Run Pay-Per-Click (PPC) Ads?
- Account and Conversion Tracking Setup
- Connecting Google Ads to Google Analytics
- Researching and Brainstorming Keywords
- Map Opportunities
- Landing Pages
- Writing and Creating Ads
- Optimizing Ads Over Time
- Bing Advertising
Google Shopping
- Why Run Google Shopping Ads
- How they’re different from Search Ads
- Google Merchant Center & your Shopping Feed
- Setting up your feed & your campaigns
- Optimizing Ads Over Time
Introduction
• Introduction to Mastering Google Search and Shopping 2 mins
Section 1: Mastering Google Search Ads
• Mastering Google Search Ads (42 mins)
• Google Search Overview & Why PPC (7 mins)
• Setting Up Your Account (3 mins)
• Keyword Research (8 mins)
• Landing Pages (5 mins)
• Writing and Creating Ads (6 mins)
• Optimizing Ads Over Time (13 mins)
• Dynamic Search Ads Have Google Write Your Ads (20 mins)
• Remarketing with Search Ads RLSA (10 mins)
Section 2: Mastering Google Shopping
• Mastering Google Shopping Ads (19 mins)
• Google Shopping Overview (13 mins)
• Setting Up a Google Merchant Center Manual Feed (13 mins)
• Google Shopping Ad Setup (18 mins)
• Optimizing Google Shopping (13 mins)
• How to Dominate Google Shopping
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Delivery Information
- Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
- It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
- If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
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