Ecommerce Product to Profit
By Bill DAlessandro
Duration: 12h 05m 10s
This is your A-to-Z guide to building your own e-commerce business from scratch. Bill D’Alessandro utilizes easy-to-follow instructions and demonstrations to guide you step-by-step as he shares his expertise and insider tips. Skip the mistakes that most beginners make, and shortcut straight to a well-designed, scalable e-commerce business.
Not only do you get insider tips from an expert, Bill has also included a number of exclusive discounts on software that all e-commerce businesses need, plus $100 of free advertising on Google Adwords to get you started. Come for the discounts, stay for the awesome e-commerce knowledge!
Table of contents:
Module 1
– What Makes A Good Product For eCommerce? (Duration: 0:20:41)
– P2P_M01_L01_TrainingGuide.pdf
– Brainstorming Product Ideas (Duration: 0:24:13)
– P2P_M01_L02_TrainingGuide.pdf
– Validating Product Ideas And Competitive Analysis (Duration: 0:31:47)
– P2P_M01_L03_TrainingGuide.pdf
– How To Find A Manufacturer (Duration: 0:21:09)
– P2P_M01_L04_TrainingGuide.pdf
– scripts For Calling And Emailing Manufacturers / What Questions To Ask (Duration: 0:30:13)
– P2P_M01_L05_TrainingGuide.pdf
– Requesting And Evaluating Samples / Checking Manufacturers References (Duration: 0:17:25)
– P2P_M01_L06_TrainingGuide.pdf
– P2P_M01_L06_Supplement.pdf
– P2P_M01_L06_Supplement2.pdf
– Estimating Profitability (Duration: 0:11:11)
– P2P_M01_L07_TrainingGuide.pdf
– Choosing A Name, Creating Your Brand (Duration: 0:14:19)
– P2P_M01_L08_TrainingGuide.pdf
– Course Introduction (Duration: 0:06:03)
Module 2
– Pieces Of The Puzzle – What Is Required For An eCommerce Store (Duration: 0:13:13)
– P2P_M02_L01_Training Guide.pdf
– Buying A Domain (Duration: 0:10:34)
– P2P_M02_L02_Training Guide.pdf
– Setting Up Email At Your Domain (Hover) (Duration: 0:03:54)
– P2P_M02_L03_Training Guide.pdf
– Get Your Logo Designed For $5 (Duration: 0:08:26)
– P2P_M02_L04_Training Guide.pdf
– Signing Up For Shopify (Duration: 0:08:01)
– P2P_M02_L05_Training Guide.pdf
– Configuring Your Products (Duration: 0:09:42)
– P2P_M02_L06_Training Guide.pdf
– Choosing And Applying A Theme (Duration: 0:18:39)
– P2P_M02_L07_Training Guide.pdf
– Configuring Collections And Navigation (Duration: 0:13:44)
– P2P_M02_L08_Training Guide.pdf
– Configuring Store Settings (Duration: 0:11:36)
– P2P_M02_L09_Training Guide.pdf
– Configuring Payments (Shopify Payments And PayPal) (Duration: 0:12:26)
– P2P_M02_L10_Training Guide.pdf
– Selecting A Shopify Plan (Duration: 0:07:58)
– P2P_M02_L11_Training Guide.pdf
– Pointing Your Domain To Shopify (Duration: 0:09:31)
– P2P_M02_L12_Training Guide.pdf
Module 3
– Overview Of Self-fulfilled Vs. Outsourced Fulfillment (Duration: 0:14:42)
– P2P_M03_L01_Training Guide.pdf
– Self-fulfillment – Connecting ShipStation (Duration: 0:31:43)
– P2P_M03_L02_Training Guide.pdf
– Outsourced Fulfillment Option A – Connecting Amazon FBA (Duration: 0:08:00)
– P2P_M03_L03_Training Guide.pdf
– Outsourced Fulfillment Option B – Connecting Shipwire (No video lesson)
– P2P_M03_L04_Training Guide.pdf
Module 4
– Ways To Build Traffic To Your Store (Duration: 0:11:25)
– P2P_M04_L01_Training Guide.pdf
– The Key Metrics Of Demand Generation (Duration: 0:15:55)
– P2P_M04_L02_Training Guide.pdf
– Setting Up Adwords (Duration: 0:34:48)
– P2P_M04_L03_Training Guide.pdf
– What Is “SEO”? How To Setup Your Site To Attract Traffic From Google (Duration: 0:16:40)
– P2P_M04_L04_Training Guide.pdf
– Building Out Content On Your Site (Duration: 0:22:33)
– P2P_M04_L05_Training Guide.pdf
– Working With Influencers To Drive Traffic From Blogs And Social Media (Duration: 0:36:23)
– P2P_M04_L06_Training Guide.pdf
– P2P_M04_L06_Supplement.xlsx
Module 5
– Setting Up Google Analytics (Duration: 0:08:59)
– P2P_M05_L01_Training Guide.pdf
– Analyzing The Effectiveness Of Your Advertising (Duration: 0:18:59)
– P2P_M05_L02_Training Guide.pdf
– Analyzing Organic Traffic And Visitor Behavior (Duration: 0:21:13)
– P2P_M05_L03_Training Guide.pdf
– Creating Dashboards To Monitor The Metrics That Matter (Duration: 0:10:48)
– P2P_M05_L04_Training Guide.pdf
Module 6
– What Is Conversion Optimization? AKA “Think Like The Customer” (Duration: 0:19:53)
– P2P_M06_L01_Training Guide.pdf
– Why You Should Offer A Money Back Guarantee (Duration: 0:10:06)
– P2P_M06_L02_Training Guide.pdf
– How To Optimize Shipping Costs/Should You Offer Free Shipping? (Duration: 0:12:26)
– Increase Conversion With Trustmarks (Duration: 0:09:17)
– P2P_M06_L04_Training Guide.pdf
Module 7
– Introduction To Retention Marketing (Duration: 0:11:28)
– P2P_M07_L01_Training Guide.pdf
– Setting up Email Marketing With Klaviyo (Duration: 0:08:09)
– P2P_M07_L02_Training Guide.pdf
– Send Your First Emails and Flows with Klaviyo (Duration: 0:07:42)
– P2P_M07_L03_Pt1_Training Guide.pdf
– How to Set up and Handle Customer Service (Duration: 0:09:36)
– P2P_M07_L04_Training Guide.pdf
– Getting Started Checklist—Shopify Notifications and Newsletters (No video lesson)
– P2P_M07_L03_Pt2_Training Guide.pdf
– Getting Started Checklist-Shopify Flows (Duration: 0:13:52)
– P2P_M07_L03_Pt3_Training Guide.pdf
– Getting Started Checklist-Segments and Campaigns (Duration: 0:11:29)
– P2P_M07_L03_Pt4_Training Guide.pdf
– Getting Started Checklist-Setting up Coupons (Duration: 0:05:55)
– P2P_M07_L03_Pt5_Training Guide.pdf
Bonus
– Adding Functionality To Shopify With Apps (Duration: 0:05:08)
– Setup A Business Phone Number With Phone.com (Duration: 0:13:29)
– How To Find Stores To Carry Your Product (Duration: 0:10:54)
– How to Expand Your Business With Additional Products (No video lesson)
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