Email Delivery Secrets – Kevin Polley

EMAIL DELIVERY PROBLEMS AFFECT VIRTUALLY EVERY BUSINESS OWNER.

YOUR PROFITS ARE BEING NEEDLESSLY SLASHED TO THE BONE & THE PROBLEM IS GETTING WORSE

SOME OF THE CAUSES ARE AVOIDABLE.

SOME OF THE REASONS WILL SHOCK YOUR SOCKS OFF!

NOW YOU CAN DISCOVER EASY CHANGES YOU MUST MAKE IF YOU WANT TO GET MORE OF YOUR EMAILS DELIVERED IN 2018 AND BEYOND …

EMAIL-MARKETING FACT & THE ISSUE FACING BUSINESS OWNERS & MARKETERS

If you’ve been involved in any form of email marketing or you’ve been involved in the ‘internet marketing‘ scene for more than 15 minutes. You already know that there is a very simple … ‘guaranteed formula‘ … for email marketing success. It’s the formula that is the ‘secret‘ virtually every ‘marketer‘ is happy to sell you. And it boils down to two parts.

This is it and I’m sorry if you’ve paid good money to learn it elsewhere. Ready …

The formula for email marketing success is simple!

1) Build a list.
2) Send emails to your list

– That’s it. It’s the short version of a much deeper story as I’m sure you can appreciate but the proof that this simple system is true and works comes from the DMA (The Direct Marketing Association).

Year on year they continually report that email marketing has the best return on investment compared to any other form of promotional activity, including SEO, Social media, and paid advertising.

This image from their 2017 email tracking report clearly shows that on average email marketers get a return on investment of £30 for every £1 they spend.

There is an issue though, and it comes into force when you look at the basic assumptions behind email marketing that are normally used as a sales pitch to get you to buy a course or email marketing product:

1. Sending more emails to your ever growing list contacts & leads means more opens
2. More opens means more clicks
3. More clicks means more sales
4. And more sales means more money for You

The problem is that virtually every business owner I speak with has email delivery problems. This means that your email marketing efforts are failing at the first hurdle.

You’re sending out emails but the facts (as you’ll see below) show that over 50% in many cases are not being delivered. And this problem is getting worse.

The saddest thing for me is that some of you don’t even know you have delivery issues but I can change that and show you what to look for and where.

If you can’t get your emails delivered in the first place, you won’t get sales.

The great news is … because of the continual research I do in my business and for my clients, I know why you are having delivery problems and I have ways to solve most of them.

I can’t solve all of them for some of you because they are outside of your control and mine but I can show you what they are. They will open your eyes and shock you!