EMAIL MARKETING – GetRespones

GetRespones – EMAIL MARKETING

Why join this course?

Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:

• Harness the power of email subscription.
• Craft the perfect marketing message.
• Build a list of engaged contacts.
• Convert clicks into sales.

And much more!

What’s inside?
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
MODULE 1: INTRODUCTION TO EMAIL MARKETING
How Brands Use Email Marketing
5:14
Michael Leszczynski Michael Leszczynski
The Anatomy of a Successful Email Marketing Campaign
6:32
Justyna Bakker-Rakowska Justyna Bakker-Rakowska
The Role of Email in Multichannel Marketing
6:22
Michael Leszczynski Michael Leszczynski
Email Communication Strategy: What, Why, and How?
7:32
Justyna Bakker-Rakowska Justyna Bakker-Rakowska
Harnessing the Power of a Subscription
11:14
Andrew Davis Andrew Davis
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You will be able to clearly articulate how a successful newsletter can drive revenue.

Treating Your Email Newsletter Like a Product
12:01
Andrew Davis Andrew Davis
Revision
MODULE 2: LIST BUILDING AND MANAGEMENT
The Basics of List Building and Management
5:11
Irek Klimczak Irek Klimczak
What’s a Good Email List?
3:59
Irek Klimczak Irek Klimczak
The Dos and Don’ts of List Building
11:59
Anna Ward Anna Ward
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You will learn the best practices to grow your email list.

Using Lead Magnets to Build Your List
3:07
Irek Klimczak Irek Klimczak
Revision
MODULE 3: CREATING EFFECTIVE EMAILS
A Quick Guide to Email Types
4:30
Michael Leszczynski Michael Leszczynski
Elements of an Email
5:21
Irek Klimczak Irek Klimczak
Using Personalization in Email Marketing Campaigns
4:06
Irek Klimczak Irek Klimczak
Creating Effective Emails – Best Practices
13:15
Mateusz Ruzik Mateusz Ruzik
Email Copywriting and Content Essentials
7:27
Karolina Kurcwald Karolina Kurcwald
Email Opens: How to Write Catchy Subject Lines
6:10
Karolina Kurcwald Karolina Kurcwald
The Basics of Email Analytics
5:29
Irek Klimczak Irek Klimczak
Email Clicks: How to Get High CTRs
8:50
Mateusz Ruzik Mateusz Ruzik
Creating a Format for Your Content
10:59
Andrew Davis Andrew Davis
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You will understand the value of a consistently formatted email subscription.

Attaching a Person to Your Email Communications
6:47
Andrew Davis Andrew Davis
Revision
MODULE 4: DELIVERABILITY AND COMPLIANCE
ESP’s Role in Email Marketing
5:57
Anna Ward Anna Ward
Spam and Blacklists
11:48
Anna Ward Anna Ward
List Hygiene
6:03
Anna Ward Anna Ward
Making an Appointment with Your Audience
10:13
Andrew Davis Andrew Davis
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You will understand the power of micro-dayparting and how to create a valuable appointment with your audience.

Revision
MODULE 5: ADVANCED EMAIL MARKETING
Dynamic Content in Email
16:10
Mateusz Ruzik Mateusz Ruzik
Email Conversion. Converting Clicks to Sales
6:29
Jamie Turner Jamie Turner
The Secrets of Successful Testing in Email
11:50
Kath Pay Kath Pay
How to Test Your Subject Lines
10:00
Kath Pay Kath Pay
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You will learn the most effective techniques to test subject lines in your emails.

Revision
FINAL EXAM
Final exam

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