Email Swipe File – Bob Bly

“Bob Bly’s Million-Dollar E-Mail Marketing Swipe File”

How to make your Internet marketing make more money this year – GUARANTEED or your money back!

• Dozens of tested, proven e-mails.
• Actual results for every e-mail with analysis and commentary.
• Tips and techniques for writing your own winning e-mails.

Dear Marketer:

To make money selling information products on the Internet, I write — and distribute to my online subscribers — about 100 e-mail messages each year.

The response rates — and sales results – generated by these e-mails are precisely tracked and measured … down to the penny.

That way, I know exactly which copy approaches … subject lines … formats … offers … products … content … and ideas are working in my e-mail marketing – and which aren’t.

A few weeks ago, for instance, I wrote a quick e-mail to sell one of my e-books.

Within 72 hours, we’d generated $5,488 in orders … more money than many people earn in a week.

Cost to transmit the message to my e-list? About twenty-five bucks.

Time it took me to write the e-mail?

About 10 minutes total.

And may I let you in on a little secret that shouldn’t surprise you?

Any week where I can earn $5,488 … doing just 10 minutes worth of work … is a good week for me!

After all, that comes to $32,928 per hour … just for writing a short — and simple — text e-mail message.

Throughout the year, a number of my e-zine subscribers have told me they really like the information products I sell to them….

But they love the e-mail marketing messages used to generate those sales even more!

That makes sense to me, when you stop and think about it.

Most of my readers subscribe to my list to learn Internet marketing and copywriting.

By studying my e-mails, you can master my approach to both.

Only problem is: when you get an e-mail blast from me, you don’t know how well it worked — because you don’t have the results in front of you.

And I’m betting you didn’t save those e-mail messages, either. So it’s difficult to go back and review them now, right?

Fortunately I have a solution….

Bob Bly’s Million-Dollar
E-Mail Marketing Swipe File

In my new 217-page e-book, Bob Bly’s Million Dollar E-Mail Swipe File, you get a collection of over 60 of the e-mails that helped me produce hundreds of thousands of dollars online this year.

Each e-mail is featured in a separate chapter, in which you get:

In essence, you’re getting a look into the inner working of a small information marketing business – similar in many ways to the kind of Internet business you want to have.

Here’s just a sampling of the money-making e-mail marketing messages collected and analyzed in this swipe file:

• The controversial “my copywriting business for sale” e-mail that helped launch my best-selling e-book ever. Page 125.
• How I made thousands of dollars selling a public domain e-book that other marketers give away for free. Page 180.
• Is copywriting obsolete as a profession? My e-mail answered this question – and made us thousands of dollars in sales. Page 204.
• The 28-word e-mail that took me 2 minutes to write … and generated over a hundred orders and more than $4,300 in sales for a new $39 e-book. Page 152.
• Why my “22 habits of financially successful writers” e-mail worked so well … and how to use this copywriting method to boost response rates in almost anything you write. Page 21.

If there are other successful Internet marketers opening up their files and results … and making them available for all the world to see … I’m certainly not aware of them.

But that’s not all….

Double or triple your e-mail response rates

In addition to a huge swipe file of dozens of my money-making e-mail marketing messages – with commentary and analysis – my E-Mail Swipe File is loaded with e-mail copywriting techniques and Internet marketing advice.

Including:

• Where to get great ideas for e-mail subject lines, headlines, and leads. Page 75.
• How to generate thousands of dollars in online revenues a week, at virtually no cost, with the “Agora Model” of e-mail marketing. Page 5.
• Why drama and emotion pull better in e-mail marketing than facts, explanation, and lessons. Page 77.
• Marketing business opportunity products with “blind” advertising. Page 27.
• How to capture reader interest with a “story lead.” Page 81.
• Your e-mail copy promises to reveal secrets or answers to the reader. Must you deliver that information on your landing page? Or should you force readers to buy your product to get it? Page 15.
• Proven ways to double your Web traffic fast. Page 85.
• What’s an acceptable click-through rate for e-mail marketing campaigns – and how many of those clicks will convert to orders? Page 6.
• When misdirection fails … and why being misleading and unclear can cost you clicks and orders. Page 92.
• 5 most common reasons why readers unsubscribe to your e-list – and how to keep opt-out rates to a minimum. Page 31.
• Over $6,000 in sales from one e-mail. The secret? Reach your subscribers on an emotional – even personal – level. Page 94.
• How to generate $20,000 a month in online revenues “working” as little as 2 hours a week on your Internet business. Page 7.
• Do technical topics sell on the Internet? Read this before you try it. Page 97.
• The one type of product you should never, ever offer to your online subscribers. Page 34.
• How to earn 20X more per hour than you do now, starting this year. Page 99.
• The “golden key” to unlocking the Internet riches buried in your opt-in e-list of online subscribers. Page 8.
• How to calculate the value of each “slot” in your e-mail marketing schedule … and make decisions about what offers to mail accordingly. Page 102.
• Quick and easy way to “relaunch” an old product and generate dozens of orders for an e-book or audio program that hasn’t been selling. Page 38.
• Selling tele-seminars for fun and profit: make $9,821 an hour talking on the phone. Page 10.
• Why you don’t always need a new idea to get your subscribers excited about the information products you are selling. Page 106.
• How to get your buyers to pay all shipping and handling costs. They’ll be perfectly happy to do it. Page 41.
• Building subscriber loyalty with “content e-mails.” Plus: can you also sell something in a pure content message? Page 114.
• Do questions work in e-mail subject lines? The answer may surprise you. Page 13.
• How I created a huge success with an e-mail that only pulled 7 orders for a $29 e-book. Page 119.
• Pros and cons of stating your guarantee in your e-mail marketing message. Page 43.
• Using controversy, debate, and argument to hook the reader with contentious e-mail copy. Page 124.
• A powerful secret to help you sell more information products online. Page 18.

• Why Internet marketers can afford to make mistakes that offline marketers can’t. Page 127.
• How to increase profits in your Internet marketing business without generating even one more penny in online revenues. Page 45.
• The “drop in the bucket” technique for overcoming price resistance when selling expensive information products online. Page 134.
• The magic of a dollar: why you should construct your information products and price them so that you’re charging less than a dollar per tip. Page 19.
• Increase your online sales by solving the reader’s most pressing problem. Page 143.
• How to get top experts in your field to write your information products for you – for free – and then use their names in your copy to generate thousands of dollars in orders. Page 51.
• Why you must sell your subscribers what they want to buy, not what you think they would like or should buy. Page 146.
• Master this classic “problem/solution” copywriting format and watch your online sales soar. Page 54.
• Long copy sells, but some of my most successful e-mail messages are only one or two sentences. How can this be? Turn to page 152 for the answer.
• How to gain the reader’s attention – and compel him to click through to your Web page – with simple numbers. Page 21.
• Finding the right ratio of sales to content in your e-mail messages with the 80/20 rule. Page 159.
• Finding the right “voice” for e-mail marketing messages you distribute to your list. Page 57.
• Double the size of your e-list this year. Page 164.
• What works better in e-mail copywriting aimed at specialists: jargon or plain English? Page 23.
• How to create a successful e-mail marketing campaign by promising to teach the reader something new for clicking on the link and reading the landing page. Page 167.
• Does segmenting your subscriber list pay off in increased e-mail marketing response rates and more profits? Page 62.
• How to sell public domain content in a way that makes it unique and that your competitor’s cannot copy. Page 180.
• Increase click-through rates and unique visitors with an “information freemium.” Page 24.
• Get your subscribers to tell you, in advance, the offers and products which they’ll buy – before you create and market them. Page 186.
• Two powerful copywriting techniques you need to learn — familiarity and curiosity – and how to combine them for greater effect. Page 71.
• The “help-wanted” formula for writing potent e-mail marketing subject lines. Page 190.
• How I made a quick thousand dollars with this “cute” little idea. Page 26.
• E-mail with 3 short paragraphs generates over $5,000 in orders in 48 hours. Page 198.
• Increase e-mail readership and build subscriber loyalty by sending out e-mail marketing messages that give your readers free content. Page 68.
• Boost your click-through rate by “scaring” the reader … or at least raising a concern he wants to read more about. Page 204.
• How to effectively swipe headline ideas and use them to boost your e-mail response rates. Page 206.
• And so much more….

Digital Download Bob Bly – Email Swipe File at Offimc.click Now!

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