Facebook Retargeting Playbook – Molly Pittman

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Access Digital Download: Facebook Retargeting Playbook – Molly Pittman
Delivery Information: Upon ordering the product, a delivery email with download instructions will be sent to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.

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Molly Pittman – Facebook Retargeting Playbook

Playbook Overview

Retargeting has changed the marketing game. There’s no doubt about it. But how do you harness that power to bring in more sales? This training will walk you through the ins and outs of Facebook retargeting so you can maximize your sales.

What You’ll Learn

Learn the basic fundamentals of retargeting and how you can use these ads to generate more sales
Understand how to apply the Facebook Pixel and configure it for your landing page to maximize your retargeting

Playbook Outline

Understand the Purpose of Retargeting

Understand the Objective
What is Retargeting?

Understand the Facebook Pixel

Getting Started with the Facebook Pixel
Facebook Pixel Best Practices
Set Up a Facebook Pixel
Set Up Custom Conversions

Create Facebook Custom Audiences

What Are Website Custom Audiences?
Use Content to Segment Your Custom Audiences
Set Up Custom Audiences for Your Content
Run Ads to Your Custom Audiences
What’s Next?

Instant Access Available
Downloadable Content

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Delivery Information

Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
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