Gamification – Coursera, Kevin Werbach

Gamification

By Kevin Werbach

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach’s book For the Win: How Game Thinking Can Revolutionize Your Business in ebook format in several languages.

The course is divided into 12 units. We will cover two of them each week:

1. What is Gamification?
2. Games
3. Game Thinking
4. Game Elements
5. Psychology and Motivation (I)
6. Psychology and Motivation (II)
7. Gamification Design framework
8. Design Choices
9. Enterprise Gamification
10. Social Good and Behavior Change
11. Critiques and Risks
12. Beyond the Basics

About Author

Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an Associate Professor of Legal Studies at The Wharton School, University of Pennsylvania, and the founder of Supernova Group, a technology consulting firm. He was a member of the Obama Administration’s Presidential Transition Team, and served as an expert advisor to the U.S. Federal Communications Commission and the National Telecommunications and Information Administration. For nine years he organized Supernova, a leading executive technology conference. Werbach was previously the Editor of Release 1.0: Esther Dyson’s Monthly Report, and served as Counsel for New Technology Policy at the FCC during the Clinton Administration, where he helped develop the U.S. Government’s Internet and e-commerce policies.

Kevin Werbach is a leader in the emerging field of gamification, and was named Wharton’s first Iron Prof for his presentation, “All I Really Needed to Know I Learned in World of Warcraft.” The co-organizer of the first-ever business school gamification course, Werbach is also the co-author (with Dan Hunter) of For the Win, an introduction to gamification as a business practice, forthcoming Fall 2012 from Wharton Digital Press. He blogs at http://werblog.com and tweets at @kwerb.

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