Google Adsense Secrets – Marketing Sherpa

Google’s AdSense program is a great tool to pull added revenue from your web site…if you know how it works. Many a web site publisher has added AdSense ads to a site, only to generate irrelevant ads or pennies of revenue. If you’re looking to boost income on your site using Google’s AdSense program, this book is a must-read. Joel Comm offers loads of practical advice from his years of hands-on experience running successful AdSense programs on his web sites.

This is the comprehensive yet easy-to-read guide to all the dos and don’ts for squeezing every dollar of profit from AdSense, including:

#1 – How to tweak the ads to make them more appealing to your visitors

#2 – How to optimize your website to make the ads more relevant to your content

#3 – How to track visitor response to further profits

You’ll see what other web site publishers are doing to generate more revenue from Google AdSense using Comm’s techniques.There’s lots of real-life samples of sites that have successfully grown profits using the AdSense program. Every chapter is packed full of proven tips, including

• what sizes, formats and colors work best (or worst)
• how to best use Google’s tracking tools and other external tracking devices to enhance your program’s performance
• how to figure out which ads are bringing in the most money

Plus, Comm shows you step-by-step how to keep an AdSense journal – one of the best ways to keep close track of the revenue changes (up or down), and why they are happening. This guide also includes a couple of handy chapters on how to draw more traffic to your website, plus how to optimize it for search engine results.

As a bonus, Comm is including his free 28-page PDF Report, Publishers Profiting from Google AdSense. This report includes 12 real-life examples of web sites using AdSense to generate revenues.

Google AdSense Secrets Complete Table of Contents
Preface
About the Author
Chapter 1: Introduction
My Personal Experience with AdSense
Chapter 2: Getting Started with Google AdSense
2.1 The Basics: Building Your Site
2.2 Naming Your Site
2.3 Choosing a Hosting Service
2.4 Designing the Site
2.5 Creating Content
2.6 Search Engine Optimization
2.7 Links
2.8 Applying for AdSense
2.9 Google Policies
2.10 Three Ways to Increase Your AdSense Revenue
Chapter 3: “Tweaking” Your Ads Using Colors to Increase Your Clicks
3.1 Ad Formats
3.2 Don’t Let Your Ads Look Like Ads
3.3 Choose Text Ads over Image Ads
3.4 The Best Performing Ad Size
Chapter 4: Using Colors to Increase Your Clicks
4.1 Design Your Website to Highlight AdSense
4.2 Eliminating the Border
4.3 Design the Text
4.4 Blue is Best
4.5 Eliminating the URL
4.6 Deliberate Mismatching
Chapter 5: Maximizing Visibility and Response
5.1 Ad Placement
5.2 Use the Reading Flow
5.3 Above the Fold
5.4 Using Tables
5.5 Ad Link Units
5.6 Horizontal Ad Link Units
5.7 Using Multiple Ad Blocks
Chapter 6: Controlling Your Ads
6.1 Attracting Relevant Ads
6.2 Keep the Title, Directory and Headlines Relevant
6.3 Finding Keywords
6.4 Keyword Density
6.5 Keyword Placement
6.6 Keyword Frames
6.7 No ‘Bating’!
6.8 Metatags
6.9 Inviting the Robot
6.10 Public Service Ads
6.11 Blocking Ads
Chapter 7: The Google Search Box
7.1 Finding Money with Search
7.2 How to Add Google “AdSense for Search” to Your Web Page
7.3 To Search…or Not
7.4 Home Page Searching
7.5 Customizing Your Search
Chapter 8: Building Content
8.1 Writing Content
8.2 Making Bucks with Blogs
8.3 Adding AdSense to Your Blog
8.4 Old Content
8.5 Volunteer Writers
8.6 Syndicated Articles
8.7 Public Domain Works
8.8 AdSense in RSS Feeds
8.9 Newsletters
8.10 Buying Content/Hiring Writers
8.11 Automated Content
Chapter 9: Response Tracking
9.1 Tracking with Channels
9.2 How to Create a Channel
9.3 How to Read Your Server Logs
9.4 Tracking Tools
Chapter 10: Making AdSense Work with Internet Communities: Internet Forums, Message Boards and Discussion Groups
Chapter 11: Reading Visitors
11.1 Making Sense of Stats, Logs and Reports
11.2 The Most Important Stat
11.3 Optimum CTR
11.4 AdSense Arbitrage
11.5 WordTracker
Chapter 12: Preparing for Google AdSense, Guidelines for New Web Publishers
12.1 Don’t Build a Website That Specifically Targets Search Spiders
12.2 Don’t Build a Website Just to Make Money from AdSense
12.3 Do Provide Targeted Content That Will Help Google Advertisers to Capitalize Your Traffic
12.4 Do Increase ‘Readiness to Buy’
12.5 Don’t Cut Corners
Chapter 13: AdSense Tools and Utilities
13.1 AdSense Sandbox
13.2 Oveture BidTool
13.3 Ultimate SEO Tool
13.4 Guide to Google-Friendly Design
Chapter 14: AdSense Journals
14.1 A Sample AdSense Journal
Chapter 15: Other Pay-Per-Click Programs
15.1 AdBrite
15.2 Kanoodle – Brite Ads
15.3 Searchfeed
Chapter 16: Getting Traffic to Your Web Site
16.1 Advertising
16.2 Reciprocal Linking
16.3 Send a Friend
16.4 Offline Marketing
16.5 Promoting Your Blog
Chapter 17: Search Engine Optimization
17.1 Robot.txt
17.2 Titles and URLs
17.3 Links
17.4 Create Gateways
17.5 Automatic Submissions
17.6 SEO Tools
Chapter 18: Case Studies
18.1 Freeafterrebate.info – Unmissible Ads
18.2 Great Ideas for Integration from Business Know-How
18.3 Gifts-911.com Gets Emergency Treatment with Multiple Ad Units
18.4 Gift-911.com Gives Its Own Revenues Some First Aid Above the Fold
18.5 Broadband Wireless Exchange – Matching Colors
Conclusion
Readers’ Testimonials
Legalese

COMPLETE LIST OF TABLES & FIGURES

• Table of Joel’s AdSense Account Tracking
• Table of Joel’s AdSense Account Tracking Showing Different CTRs by Channel
• Two Tables of AdSense Account Tracking Showing Use of 3-Way Matching, Layout, and Targetings Ads (Before and After Redesign)
• Table of AdSense Account Tracking Showing Results of Moving Ads Above the Fold to Prominent Positions
• Table of AdSense Account Tracking Showing Channels
• Table of AdSense Account Tracking Showing Channels (After Changing the Title of the Page)

Fig. 18.1: Screen Shot of a Web Page with Google Ads Front and Center
Fig. 18.2: Screen Shot of a Web Page: Great Blending at Business Know-How
Fig. 18.3: Screen Shot of a Web Page: Below the Fold: Perfectly Camouflaged Ads
Fig. 18.4: Screen Shot of a Web Page: Gift-911.com Gives Its Own Revenues Some First Aid Above the Fold
Fig. 18.5: Screen Shot of a Web Page: Gift-911.com Gives Its Own Revenues Some First Aid…and Below the Fold
Fig. 18.6: Screen Shot of a Web Page: Matching ads at BBWExchange.com

BONUS REPORT: Publishers Profiting from Google AdSense
Table of Contents
Introduction
1. The Cybercafe Experiments –Experiments in Color
2. DeadProgrammer –Lively Ads
3. Anguilla Beaches — Picking the Best Spots
4. PhysOrg.com — Reinventing the Science of AdSense
5. Ursula’s Not so Secret AdSense
6. BetaNews Does it Better
7. DigitalPoint’s Ad Points
8. PHP’s Multiple Ads
9. Comfortable Ads from MomAtHome
10. Well-Used Ads at UsedMac
11. A Small Storefront on Berea Street
12. Sushi Ads
Conclusion

Reader Reviews from other web site publishers:

“Joel saved my business with a fraction of the insight found in this eBook. Like many site operators, I had AdSense running on my site. It was doing ‘okay.’ Joel kicked it into high gear, and I will forever be in his debt.”
Chris Pirillo
Lockergnome.com

“The biggest mistake you make with Google AdSense is just sticking the code on your web site and then ignoring it. If you are ready to step into the Google AdSense big leagues, buy Joel’s book and follow his advice. I did, and the results are amazing.”
Barbara J. Feldman
SurfingtheNetwithKids.com

“I just wanted to thank you for finally getting me off my duff to start improving my Google Adsense techniques. I spent a couple hours implementing your suggestions and BAM — I have been making an extra $50 per day since. I can’t believe I allowed myself to just “leave that money sitting on the table” as you are fond of saying. Thanks for creating such a great guide to increasing Adsense income.”
Alice Seba
AliceSeba.com