Google Adwords: Search Marketing Science – Rob Warner

Google Adwords: Search Marketing Science

Duration: 8:15:23

Are you using Google AdWords for your business? If you’re not, you’re missing out on millions of eyes — and potential dollars. If you are, there’s a good chance you’re either spending too much money or not getting nearly enough traffic, or both.

99% of AdWords advertisers enter the battle for profitability without a strategy, without a proven game plan to ensure their business comes out on top in the fight for prospects and sales. Want to know how you can be in the 1%?

Search Marketing Science will teach you the proven system for running profitable AdWords campaigns. Learn how to run profitable, cost-effective Google AdWords campaigns for your business.

Table of contents:

Introduction To Google Adwords

– Program Overview (Duration: 0:05:08)
– SMS_M01_L01_TrainingGuides.pdf
– What Is Adwords? (Duration: 0:05:09)
– SMS_M01_L02_TrainingGuides.pdf
– More Than One (Duration: 0:08:26)
– SMS_M01_L03_TrainingGuides.pdf
– Is Adwords Right For You? (Duration: 0:11:29)
– SMS_M01_L04_TrainingGuides.pdf
– Expectations (Duration: 0:09:05)
– SMS_M01_L05_TrainingGuide.pdf
– Adwords Vs. SEO (Duration: 0:09:32)
– SMS_M01_L06_TrainingGuide.pdf
– Course Introduction (Duration: 0:01:22)

Pre-Launch

– Determining Your objectives (Duration: 0:07:38)
– SMS_M02_L01_Training Guide.pdf
– What Does Success Look Like? (Duration: 0:13:28)
– SMS_M02_L02_Training Guide.pdf
– SMS_M02_L02_Supplement.xlsx
– Competitor Analysis (Duration: 0:13:07)
– SMS_M02_L03_Training Guide.pdf
– SMS_M02_L03_Supplement.xlsx
– Offer Analysis (Duration: 0:13:29)
– SMS_M02_L04_Training Guide.pdf
– SMS_M02_L04_Supplement.xlsx
– Landing Page Design (Duration: 0:16:54)
– SMS_M02_L05_Training Guide.pdf
– SMS_M02_L05_Supplement.xlsx
– Adwords Account Structure (Duration: 0:04:56)
– SMS_M02_L06_Training Guide.pdf
– Tracking For Success (Duration: 0:12:14)
– SMS_M02_L07_Training Guide.pdf
– Setting Up Billing (Duration: 0:05:55)
– SMS_M02_L08_Training Guide.pdf
– Account Access (No video lesson)
– SMS_M02_L09_Training Guide.pdf

Keywords

– Keyword Research Intro (Duration: 0:03:03)
– SMS_M03_L01_TrainingGuide.pdf
– Campaign Type (Duration: 0:10:09)
– SMS_M03_L02_TrainingGuide.pdf
– Types of Keyword (Duration: 0:08:36)
– SMS_M03_L03_Supplemental.xlsx
– SMS_M03_L03_TrainingGuide.pdf
– Research Tools (Duration: 0:12:58)
– SMS_M03_L04_TrainingGuide.pdf
– Building Your List (Duration: 0:04:28)
– SMS_M03_L05_TrainingGuide.pdf
– Organizing Your Keywords (Duration: 0:11:11)
– SMS_M03_L06_Training Guide.pdf
– SMS_M03_L06_Supplemental.xlsx
– The Power Of Negative Keywords (Duration: 0:08:51)
– SMS_M03_L07_TrainingGuide.pdf
– SMS_M03_L07_Supplement.xlsx
– Implementing Negative Keywords (Duration: 0:08:31)
– SMS_M03_L08_TrainingGuide.pdf

Account Setup

– Your Account Build (Duration: 0:04:47)
– SMS_M04_L01_Training Guide.pdf
– Campaign Type (Duration: 0:04:58)
– SMS_M04_L02_Training Guide.pdf
– Campaign Settings (Duration: 0:12:24)
– SMS_M04_L03_Training Guide.pdf
– Device Targeting (Duration: 0:06:14)
– SMS_M04_L04_Training Guide.pdf
– Location Targeting (Duration: 0:10:35)
– SMS_M04_L05_Training Guide.pdf
– Campaign Scheduling (Duration: 0:06:47)
– SMS_M04_L06_Training Guide.pdf
– Managing Budgets (Duration: 0:07:00)
– SMS_M04_L07_Training Guide.pdf
– Uploading Your Ads to Adwords (Duration: 0:09:08)
– SMS_M04_L08_Training Guide.pdf

All About Ads

– Structure Of An Ad (Duration: 0:11:01)
– SMS_M05_L01_Training Guide.pdf
– Writing Ads (Duration: 0:14:32)
– SMS_M05_L02_Training Guide.pdf
– SMS_M05_L02_Supplement.xlsx
– Ad Insertions (Duration: 0:06:42)
– SMS_M05_L03_Training Guide.pdf
– Ad Extensions (Duration: 0:03:04)
– SMS_M05_L04_Training Guide.pdf
– Sitelink Extensions (Duration: 0:08:20)
– SMS_M05_L05_Training Guide.pdf
– Review Extensions (Duration: 0:06:14)
– SMS_M05_L06_Training Guide.pdf
– Call Extensions (Duration: 0:07:24)
– SMS_M05_L07_Training Guide.pdf
– Location Extensions (Duration: 0:04:57)
– SMS_M05_L08_Training Guide.pdf
– Callout Extensions (Duration: 0:02:08)
– SMS_M05_L09_Training Guide.pdf
– Seller Rating Extensions (No video lesson)
– SMS_M05_L10_Training Guide.pdf
– Other Ad Types (Duration: 0:03:20)
– SMS_M05_L11_Training Guide.pdf
– Setting Destination URL’s (Duration: 0:06:02)
– SMS_M05_L12_Training Guide.pdf
– Uploading Your Ads to Adwords (Duration: 0:03:26)
– SMS_M05_L13_Training Guide.pdf

Campaign Management

– Optimization Concepts: A Journey, Not A Destination (Duration: 0:11:04)
– SMS_M06_L01_Training Guide.pdf
– Types Of Test (Duration: 0:08:49)
– SMS_M06_L02_Training Guide.pdf
– The Metrics Of Testing (Duration: 0:14:24)
– SMS_M06_L03_Training Guide.pdf
– SMS_M06_L03_Supplement.xlsx
– Change objectives (Duration: 0:04:22)
– SMS_M06_L04_Training Guide.pdf
– Expanding Your Account (Duration: 0:18:13)
– SMS_M06_L05_Supplement.xlsx
– SMS_M06_L05_Training Guide.pdf
– Improving ROI (Duration: 0:09:23)
– SMS_M06_L06_Training Guide.pdf
– Account Evolution (Duration: 0:07:12)
– SMS_M06_L07_TrainingGuide.pdf
– Quality Score (Duration: 0:08:24)
– SMS_M06_L08_Training Guide.pdf

The Display Network

– Remarketing Introduction (Duration: 0:07:40)
– SMS_M07_L01_TrainingGuide.pdf
– Basic Remarketing Setup (Duration: 0:05:51)
– SMS_M07_L02_TrainingGuide.pdf
– Remarketing Campaign Build (Duration: 0:06:51)
– SMS_M07_L03_TrainingGuide.pdf
– Remarketing Ads (Duration: 0:09:02)
– SMS_M07_L04_TrainingGuide.pdf
– Advanced Remarketing Setup (Duration: 0:12:24)
– SMS_M07_L05_TrainingGuide.pdf
– Remarketing For Search (Duration: 0:05:39)
– SMS_M07_L06_TrainingGuide.pdf
– Customer Match (Duration: 0:07:23)
– SMS_M07_L07_TrainingGuide.pdf

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