Jeff Sauer – Google Analytics Mastery

Need to simplify Web Analytics? We can help!

MASTER GOOGLE ANALYTICS IN JUST 30 DAYS

Discover How To Turn Your Website Data Into More Traffic, Conversions, And Sales

(And… get your Google Analytics Certification in the process)

Google Analytics doesn’t have to be overwhelming. In this 30-day program we’ll show you step-by-step how to use Google Analytics to track, measure, and improve your marketing campaigns. See first why our 7,613 members love this program!

Google Analytics Mastery Course is an on-demand, online training program that teaches advertisers, marketers and business owners how to track and measure their website marketing.

We’ll start with the basics, and by the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

Data Driven has trained employees from 10,000+ organizations, including brands like:

Unlock The Power Of Google Analytics And Make An Immediate Impact On Your Marketing ROI

Leverage our 30-day system to make rapid improvements in your marketing capabilities
Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
Become a strategic thought-leader for your marketing team
Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
Automate your reporting so the answers you need are always in plain sight
Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
Own a set of skills that will become more and more in demand as digital marketing advances
Set yourself apart from the pack with a Data Driven web analytics certification
Enhance your marketing credentials by earning your Google Analytics certification

Uncover The Answers To Your Biggest Marketing Questions

People hear the term “analytics” and they immediately picture fancy charts and complex tracking scripts.

But it doesn’t have to be so complicated.

The tools we use to gather website data are simply mechanisms for answering questions that are critical to effective marketing…

Questions like:

“Who are our customers and how can we serve them better?”

“Why do people visit our website and how can I find more people like them?”

“Which of our advertising campaigns, emails, or content attract the most views, conversions or sales?”

“What type of visitors do each of our marketing campaigns bring to our website?

“What’s the ROI of my marketing efforts? And which type of website content should invest in?

“How do I attract my ideal customer to my website and present them with an offer they can’t refuse?”

In this training program, you’ll discover how to use Google Analytics to find answers to these questions.

And, as you build your skills, you’ll become a master at pinpointing the information which will allow you to create targeted marketing campaigns.

Ultimately, you’ll become a pro at tracking the data that’s critical to your marketing success. And you’ll understand how to use that data to deliver better results for your business or clients.

Who Is This Course For

Brand new Google Analytics users who have never tracked website data before
Business owners and entrepreneurs who want take control of their website marketing and results
Experienced marketers who want to unlock the full potential of Google Analytics
Freelancers and consultants who need to provide their clients with data-driven marketing solutions
Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days

What You Can Expect From Google Analytics Mastery

A step-by-step guide to implementing the right website tracking plan for your business or clients

Checklists and frameworks to help track and measure your marketing results

An over the shoulder perspective of how to set up and use Google Analytics

A system for making sense of your data and acting on the information your collect

Here’s What You’re Going To Discover Inside…

A guide to setting up Google Analytics for your business needs

The thing that no one tells you about Google Analytics is that you have to adapt this tool to the needs of your business. In this 30-day program, you’ll learn how to adjust Google Analytics to track and report on the data that’s critical to your marketing objectives, so that you don’t waste time endlessly searching for answers.

Simplify the complex (without watering down your skills)

Google Analytics is installed on almost every business website in existence. But as awesome as this tool is, it can be downright intimidating at the same time. We’re going to cut through all the confusion and overwhelm when it comes to making sense of data. I’ll translate the technical aspects of web analytics into plain-English so that you go from a novice to advanced rapidly.

A roadmap for working in Google Analytics

You’ll gain a complete understanding of the capabilities of Google Analytics so that you know how to use this tool to advance your marketing agenda. And you’ll develop web analytics skills that will have you leading marketing strategy meetings, instead of lagging behind.

A framework for collecting more valuable data

Step-by-step, you’ll move way beyond the basics, and start using features like conversion tracking, custom reports, and advanced segments. By the time you’ve finished this course, you’ll know exactly how to use Google Analytics to answer your most pressing marketing questions

Valuable certifications that improve your marketing credentials

While you’re mastering real hands-on skills you can apply to your marketing campaigns, I’ll also prepare you to earn your Google Analytics Certification. This certification is your starting point if you want to become a recognized Google Partner.

Google Analytics Mastery Course Outline

The Data Driven Google Analytics Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.

Here’s a look at what we’ll cover in this unique training program:

Section 1

Beginner Google Analytics

Web Analytics Technology
Web Analytics Glossary
Setting Expectations with Google Analytics
Google Analytics Fundamentals
What can you do with Google Analytics?
Your Google Analytics Account
Navigating the Google Analytics Interface
Learning from the Audience Reports
Getting Comfortable with Acquisition Reports
Behavior Reports
Conversion Reports
The Admin Section of Google Analytics

Section 2

Intermediate Google Analytics

Analytics vs. Reporting
Getting Clean Data
Advanced Segments
Understanding Your Users

Google Ads and Campaign Reports

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Delivery Information

Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!