Mike Rhodes – Google Shopping
This course will get you from complete beginner with Google Shopping Ads to highly competent in a very short space of time.
We’ll cover the main three ‘rocks’: Your store, Google Merchant Centre & Google AdWords.
Plus we’ll discuss the other things that make for successful shopping campaigns, such as bidding, feed management, tracking & what can go wrong!
Lessons
Introduction
Setting Up Your Store (using Shopify as the example)
Google Merchant Centre
Setting Up AdWords
Product Groups
AdWords Tracking
AdWords Bidding
Feed Management
Remarketing
Troubleshooting
Other Options (extensions, reporting, youtube & gmail)
Bonus Module – Mike speaking at Business Blueprint
Course Outcome:
You’ll understand why & when to use Shopping ads
How to setup the 3 key components
How to bid properly
How to manage a product feed
Know what can go wrong & how to fix it
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Delivery Information
- Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
- It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
- If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
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