Harmon Brothers – 14-Day Challenge

Ready to Write a Video Script that Sells?
You have a great product or service–now you’re ready to write an ad that will sell it!

The problem with many courses is they’re almost all theory. They don’t include the practical steps to work through your project, and it’s difficult to take what you learn and get actual results.

The 14-Day Script Challenge is designed to help you take action, write an effective ad, increase sales, and see transformation in your business right away.
JOIN THE CHALLENGE NOW AND WE’LL WRITE YOUR SCRIPT TOGETHER!
During the 14-Day Challenge, you’ll get step-by-step instructions, everything you need to write an ad that sells (using our complete HB ad structure), and the accountability to get it done …

So you can scale your business, and be on your way to becoming a household brand.
14 DAYS
VIDEO Lesson + Homework
EACH DAY
STEP-BY-STEP GUIDED LESSONS
WITH DANIEL HARMON
LIFETIME ACCESS
TO RECORDINGS
From the Creative Team that brought you:
Jumpstart your sales with a video script that sells
– in just 14 days –
Maybe you have a dream of turning your side hustle into much more than a side hustle. Or maybe you want to take your small business sales to the next level.

You know video is the best way to showcase your product or service—but you’re not sure where to start, or how to make an effective ad that ensures sales.

In this 14-day challenge, you’ll be spending quality, no-nonsense time with Daniel Harmon, the Creative Director behind the ads that brought in massive sales for brands like Squatty Potty, Chatbooks, ClickFunnels, Lumē Deodorant, and more.

This isn’t just theory.

Daniel and the HB team have written dozens of ads, but still got TONS of value from going through the 14-Day Script Challenge step-by-step on a REAL ad for a REAL client with a REAL product—OH, AND WE RECORDED IT FOR YOU!

You’ll get to see the whole process from start to finish as you work on each piece of your own script, and you’ll get all our behind-the-scenes insights into exactly how we write scripts that consistently turn a profit for ourselves and our clients.

With the 14-Day Challenge, you get:

Daily video lessons that walk you through researching, writing, and polishing each section of your own effective video script.
Daily behind-the-scenes access into our process as we collaborate, generate ideas, and problem solve on a real client’s video. Watching the process will give you insights on how to tackle your own script.
Practical, hands-on workbook exercises to help you get your script DONE quickly and effectively. (The included workbook is over 50 pages and is form-fillable so you can easily keep track of all of your work and refer back to it without searching through papers or a notebook.)

READY TO GET STARTED? JOIN THE 14-DAY CHALLENGE
WARNING: THIS CHALLENGE MAY NOT BE FOR YOU
Seriously. Writing a script that gets results takes work—if it didn’t, everyone would be doing it right. But the internet is littered with video ads that never see the light of day because they don’t perform.

This challenge ISN’T for you if you think you already know everything. You have to be willing to go back to the drawing board. Ask for feedback, get fresh eyes, listen, and implement what you learn.

This challenge ISN’T for you if you can’t dedicate at least an hour for each day of training to watch the video, then another hour or two on your homework/workbook.

(Don’t worry. It’s okay to work at your own pace and take longer than fourteen days to finish, as long as you do the work! You’ll have lifetime access to the videos)!
This challenge IS for you if you’re ready to create a video that gets results—a video that presents your product as the solution to others’ problems and puts money in your bank.

This challenge WORKS if you WORK. You know you could keep doing what you’re doing and get the same results. BUT you’re ready to work through this challenge and see your business take off.

If you have the drive to finally produce a script that will actually sell your product or service, go ahead and invest in yourself—it may be the best money you ever spent.
I’M READY TO DO WHAT IT TAKES STOP PUTTING IT OFF – JOIN THE CHALLENGE NOW!
Our students have seen incredible results from the strategies we’re going to cover in this 14-Day Challenge.
These are just a few:
Adrian raised over $42,000 on Kickstarter with his video budget of just $400
(which included building the set, plus pizza and drinks for the video crew)
Check out what he had to say:
“I likely would not have gotten that kind of exposure with my really cruddy pre-Harmon ad, so thanks a ton!”

“Anyone who hasn’t taken the plunge yet, do the homework and get yourself some results.”
Jake shot an ad with less than $5,000 and brought in over $300,000 in sales—with the ad running for just a few months.
Yes, $300K+ from a $5k budget!
Check out what Jake had to say:
“The videos been responsible for about 300,000 in sales…it’s actually only run for about three months because they haven’t been able to keep up with inventory.”

“It’s getting about 400% return on ad spend.”
Sean raised $259,951 on Kickstarter selling easy-to-clean drinking straws.
And they still have orders coming in.
Check out what Sean had to say:
“HBU was a huge help in making it happen. Super grateful for your amazing program.”

He beat his Kickstarter goal by over 21x!
We can’t promise that you’ll make $250,000+ from your video—that depends on you and your product—but this course works! (And hey, if someone else did it, why not you?) If you need a solid video script for your product that will produce sales for your business, you’re in the right place.
Join the Challenge, and You Get All of This:
Full access to the Harmon Brothers 14 Day Script Challenge Facebook Group for personalized braintrust feedback on your content (Value = Priceless)
Nearly 20 hours of instruction time with Daniel Harmon and other HB Team Members. This is a hands-on course. You’ll be working and we’ll be right along side you.
14-Day Script Challenge Workbooks with exercises for strengthening your comedy chops, writing helps, and more to guide you from start to finish.
Lifetime access to the 14-Day Video Script Challenge Recordings – Refer back to the course, don’t worry about them disappearing like they will with future cohorts.
(Priceless)
($2,999 Value)
($99 Value)
($499 Value)
Total Value: $3597
YOUR PRICE: ONLY $197
JOIN THE CHALLENGE NOW
THE SCHEDULE:
FROM BLANK PAGE TO SCRIPT THAT SELLS IN 14 DAYS
DAY 1
THE HARMON BROTHERS STRUCTURE
On Day 1, Daniel will let you in on the secret structure we use for every Harmon Brothers ad to make sure it sells. You’ll also outline your first rough script for your product.
DAYS
2-7
NAILING DOWN YOUR AD CONCEPT
We’ll walk you through each piece of research, testing, and brainstorming we use on our own ads, to make sure you’re targeting the RIGHT market with the RIGHT ad concept.
DAYS
8-12
BUILDING THE SALE
In week 2, we’ll take a deep dive into each piece of the structure that has made Harmon Brothers’ ads so effective, and you’ll get a chance to add these pieces to your own script. We’ll give you the tricks and tools you need to build the sale, and have customers asking to buy!
DAYS 13-14
WRITING (AND REFINING) YOUR SCRIPT
Finally, you’ll get to put together all of the pieces of your script and play around with different organizational approaches. You’ll also work through several different exercises to test and revise your script until it’s ready to go!
THIS COURSE WORKS IF YOU WORK.
If you are ready to put in the work, you’ll have a script that produces sales for your business in no time! Don’t miss this opportunity to finally write an ad that sells! Take the initiative, block out some time for us, and GET. IT. DONE!