Holiday Sale Bootcamp in 2018 – Ezra Firestone – Look Over My Shoulder

Look Over My Shoulder – Holiday Sale Bootcamp in 2018 – Ezra Firestone

Look over my shoulder as I strategize and implement the month-long holiday sale event for my 8-figure ecommerce brand, including behind-the-scenes access to my emails, sales pages, advertising and more.
Training Starting Soon!
8 Figure Ecommerce Business.
$22.5M In 2016 (and growing).
40% of revenue from email.
Lead a team of 60
I’m just a dude who loves this stuff.
Hot DOG!
The Holidays Are Coming Up.
Let’s Talk About BCFM!
A few statistics…
Cyber Monday 2016 was the biggest day in the history of U.S. e- commerce.
Black Friday’s online sales were only $110 million below those of Cyber Monday… and in 2017 Black Friday could BEAT Cyber Monday!
Black Friday had a massive 21.6 percent year- over-year growth rate.For the 2017 holiday season of Nov. 21-Dec. 26, Salesforce predicts that between Thanksgiving (Nov. 23) and Cyber Monday (Nov. 27), 86% of online orders will ship free and the average
Salesforce also projects smartphones will generate 60% of traffic to retail sites during the holiday shopping season and 37% of sales. For iPhones specifically, Salesforce predicts that 70% of
So What Can We Do About It?
“The Holiday Honey Pot”
3 Steps To A Successful Holiday Season!

STEP 1: OFFER TIPS
Have Bundles If Possible
Minimum 10% Discount
Mobile-Only (light weight) Version Of Offer Page
Use Countdown Timers
Frame The Offer For Gifting
STEP 2: AD TIPS
All Devices!
Multi-Channel Remarketing
Retarget Viewers and Visitors
USE VIDEO AND IMAGE!
Stray Away From Top-Line
Use Messenger
Step 3: The Emails
Plan Peak Day Promos!
Thanksgiving Day
Black Friday
Cyber Monday
Green Monday
Free Shipping Day
Plan Mini-Campaigns
BCFM Sale Opener
Product Specific Call Outs
Bundle Call Outs
Shipping Deadline
Tips That Will Help
Always Use Deadlines
Good Looking Design
Images Sell The Click
Ask For The Sale M Use UTM Codes
Sale Deadline (etc.)
“The Holiday Honey Pot”
3 Steps To A Successful Holiday Season!
Offer. Ads. Emails.

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