How to Start Your Own SEO Agency – John Shea

How to Start Your Own SEO Agency

By John Shea

Duration: 7h 43m 42s

Are you a digital marketer who is looking to create their own SEO and web design business?

How to Start Your Own SEO Agency will teach you how to get your business up and running quickly and effectively.

Table of contents:

Welcome Module
– What To Expect From This Course (Duration: 0:02:18)
– Learning SEO (Duration: 0:02:08)

Building a Simple Agency Website
– Should You Focus On a Specific Niche & Service Offering? (Duration: 0:04:01)
– Getting Creative With Your Agency Name (Duration: 0:02:16)
– Registering a Domain (Duration: 0:01:16)
– Web Hosting (Duration: 0:02:53)
– Setting Up Your Website With WordPress (Duration: 0:00:45)
– Creating a Professional Email Address (Duration: 0:01:44)
– Recommended Themes & Plugins (Duration: 0:02:26)
– Website Graphics & Business Cards (Duration: 0:02:30)
– Walking You Through My Niche Focused Agency Website (Duration: 0:04:13)
– Offering Web Design & SEO? (Duration: 0:03:19)

Setting Up Your New Business
– Starting Your Own Company (Duration: 0:01:54)
– Registering an LLC (No video lesson)
– Setting Up Your Business On Google+ & Yelp (Duration: 0:02:51)
– Why Having a Partner Will Help Grow Your Agency (Duration: 0:02:34)

How To Acquire New Clients
– Introduction To Getting Clients For Your Agency (Duration: 0:01:52)
– Video & Photo Tools (Duration: 0:03:11)
– Creating Valuable Website & Local SEO Analysis Videos For Potential Clients (Duration: 0:05:35)
– Prospecting Strategy #1 – Hot Lead Finder (Duration: 0:06:48)
– Prospecting Strategy #2 – Finding Businesses That Already Spend Money (Duration: 0:09:19)
– Prospecting Strategy #3 – Using LinkedIn To Approach Prospects (Duration: 0:13:58)
– Prospecting Strategy Bonus: LinkedIn Auto Client Method (Duration: 0:08:32)
– Using Moz Local (Duration: 0:06:19)
– An Example Prospect Video That Landed Me a $750/month Client (Duration: 0:08:11)
– An Example Prospect Video That Landed Me a $500 Website Design Client (Duration: 0:05:51)
– Template Emails For Contacting Potential Clients (Duration: 0:01:29)
– Following Up With a Cold Call (Duration: 0:04:17)
– Cold Call Tactic – Offering To Setup The Google+ Business Page (Duration: 0:02:28)
– Offering To Meet Clients In Person (Duration: 0:02:21)
– Sidekick For Email Prospecting (Duration: 0:03:24)

CRM Lead Tools & Automation
– Getting Started With Nutshell (Duration: 0:04:24)
– Setting Up a Lead System In Nutshell (Duration: 0:05:02)
– Integrating WuFoo Forms with Nutshell (Duration: 0:02:04)
– Using Google Drive as a CRM (Duration: 0:03:19)

SEO Tools I Use
– SEO Powersuite (Duration: 0:04:19)
– LongTail Pro Keyword Research (Duration: 0:03:56)
– UpCity Local SEO (Duration: 0:12:14)
– Brightlocal (Duration: 0:07:20)
– GeoRanker For Checking Your Rankings (Duration: 0:01:27)
– SEMRush (Duration: 0:05:32)
– Sales Genie (Duration: 0:04:11)
– Teamwork (Duration: 0:01:32)
– Leadpages & Thrive Themes (Duration: 0:02:20)
– Unbounce (Duration: 0:02:56)
– Ahrefs (Duration: 0:03:53)
– iWriter (Duration: 0:02:31)
– CallRail (Duration: 0:00:07)
– Social Media Auto Posting: JetPack & Buffer (Duration: 0:05:48)
– Infinite WP – Website Management (Duration: 0:02:01)

Outsourcing SEO & Becoming The Middle Man
– Should I Outsource Or Do The Work Myself? (Duration: 0:03:55)
– Finding Whitelabel SEO Providers (No video lesson)
– Pricing Your Services Higher (Duration: 0:06:55)
– Bartering Services (Duration: 0:02:48)
– Marketer’s Center for Citations and Links (No video lesson)
– SourceMarket for SEO Services (Duration: 0:03:51)

Closing Sales
– Providing Clients With a Proposal For SEO (Duration: 0:05:23)
– Contracts For Your Work (Duration: 0:02:42)
– How To Invoice Clients (Duration: 0:02:55)
– Creating Case Studies After Getting Positive Results For Clients (Duration: 0:02:16)

Working With Clients
– Onboarding Your Clients (Duration: 0:02:46)
– The Typical Types Of Clients You Will Find (Duration: 0:03:06)
– Scheduling Bi-weekly or Monthly Calls (Duration: 0:01:27)
– Taking Notes & Being Hands Free (Duration: 0:01:06)
– Organization For Next Steps, Scheduled Calls & More (Duration: 0:03:08)
– The Importance Of Regular Communication (Duration: 0:02:38)

Pro-Active Communication About Client Success
– What Does It Mean To Be Pro-Active? (Duration: 0:01:32)
– Listen to 5 Phone Calls (Duration: 0:01:59)
– Send a screenshot of positive results and success (Duration: 0:02:18)
– Leadpages Custom Rank Tracking & Audit Reports For Clients (Duration: 0:04:32)
– Bonus: Interview with Rahul of CustomCreatives.com (Duration: 0:30:41)

Working on SEO Tasks
– Upcoming Mini Courses (Duration: 0:02:12)

Creating Business Listings for Local SEO
– Name, Address, and Phone Consistency For Your Business (Duration: 0:02:56)
– Building Citations (aka Business Listings) (Duration: 0:08:43)
– What are Data Aggregators? (Duration: 0:02:44)

Optimizing a Website for Local SEO
– Adding Name, Address, and Phone (NAP) To Your Website (Duration: 0:03:40)
– Local SEO Articles Worth Reading (Duration: 0:04:45)

Content Writing
– Using Yoast SEO For WordPress (No video lesson)
– Why Content Is So Important (Duration: 0:05:04)
– Building Content Pages For Your Services (Duration: 0:02:44)
– The Google Keyword Planner – Keyword Research (Duration: 0:04:45)
– Adding Heading Tags (Duration: 0:01:23)
– Adding an “Alt” Tag To Your Images (Duration: 0:03:56)
– Hiring a Writer for Only $5 (Duration: 0:05:44)
– Link To Other Relevant Content (No video lesson)

Google My Business Optimization
– Why Having Google My Business is Critical For Every Local Business (Duration: 0:03:32)
– Intro to Google My Business (Duration: 0:03:29)
– An Example Google My Business Page Setup (Duration: 0:01:16)
– Setting Your Service Distance & Address (Duration: 0:02:53)
– Selecting The Best Business Category (Duration: 0:03:03)
– Creating a Good Introduction For Your Page (Duration: 0:01:43)
– Tagging Photos Inside Of Google My Business or Using Picasa (Duration: 0:05:48)
– Bulk Tagging Photos With a Location (Duration: 0:03:05)
– Organizing Photos From Clients (Duration: 0:01:32)
– Viewing Insights About Your Business (Duration: 0:03:43)
– A Completed Google My Business Profile – Getting to 100% (Duration: 0:03:21)
– Why Reviews Are So Important (Duration: 0:04:50)
– Responding To Reviews (Duration: 0:03:03)
– Grade.us (Duration: 0:03:38)
– The Review Handout Generator (Duration: 0:02:10)
– Introduction To This Mini Course (Duration: 0:00:42)

SEO Audits
– Creating Zero Issue Audit Reports – Introduction (Duration: 0:01:37)
– Why is an SEO audit important? (Duration: 0:04:17)
– Introduction To SEO Powersuite’s Website Auditor (Duration: 0:05:12)
– Running Your Audit Scan (Duration: 0:11:24)
– My Website Auditor (Duration: 0:03:33)
– Running Advanced Audits With Screaming Frog (Duration: 0:07:05)
– Bulk Editing Title & meta Tags (Duration: 0:06:00)
– Fixing Alt Tags – Media Library Extended (Duration: 0:03:12)
– SEO Enforcer Plugin (Duration: 0:03:29)

The Big Takeaways
– Don’t Over Complicate Things (Duration: 0:03:31)
– Not Everyone Is An Expert At Everything (Duration: 0:04:57)
– Working With a Team (Duration: 0:02:26)
– Work For Yourself Or Working For Someone Else? (Duration: 0:07:38)

Conclusion & Focusing On Staying Consistent
– Staying Focused On Your Business (Duration: 0:03:46)
– Conclusion To The Course (Duration: 0:01:54)

Digital Download John Shea – How to Start Your Own SEO Agency at Offimc.click Now!

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