Doug Ladd – International Marketing Fundamentals
Description:
Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer’s roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.
The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.
Topics include:
- The rise of the global consumer
- Learning about customers in global markets
- Accessing foreign markets
- Adapting products
- Diversification
- Balancing risks and rewards
Contents:
Introduction
1. The Growing Importance of Global Marketing
2. Is Global Marketing Right for Your Company?
3. Tools to Assess Global Markets
4. Market and Product Development Considerations
5. Options for Global Expansion
6. Resources to Gather Information and Guide Decision Making
7. Marketing Mix Considerations
Conclusion
Author:
Doug Ladd has over 25 years of business experience in marketing, brand management, and sales leadership.
Currently, Doug is a professor of practice and the Executive Entrepreneur in Residence within the Institute for Health Innovation at Northern Kentucky University. In this role, he created and leads the nation’s first graduate program to offer a certificate specifically focused on commercializing health care products and services. He also consults with companies and entrepreneurs, guiding them through all stages of their business. In the corporate world, he was the marketing leader in two successful medical device startup companies and also worked for Fortune 50 companies such as Johnson & Johnson.
Get Download Doug Ladd – International Marketing Fundamentals at Offimc.click Now!
Delivery Information
- Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
- It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
- If you don't receive the download link, please don’t worry about that. We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).
- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
6 reviews for International Marketing Fundamentals – Doug Ladd
There are no reviews yet.