Jeanine M Cowen – New Media Economics: Music, Mobile, Gaming, and Online Markets
As the digital revolution continues to unfold and new global markets emerge, new media has become a growing economic influence. In this course, you will explore how technological innovation and convergence impact the production and consumption of media content, including music, mobile, games, and online content. You will learn how key economic concepts influence and evolve within this economy, including choice, supply, demand, opportunity cost, valuation, pricing, economies of scale and scope, allocation of resources, and markets. This course frames these concepts in the context of globalization, societal change, and governmental policies and regulations, placing a special focus on the exploitation of digital rights. The material is presented in terms of how it may shape your own career and opportunities, with no expectation of prior economics study.
By the end of the course, you will be able to:
- Define the concept of the new media economy
- Examine the economic concepts and issues affecting new media industries
- Analyze the economic impact of technological innovation on the evolution of creative industries, their content (product), and their consumers (markets)
- Connect the evolution of consumer knowledge (demand), digital content (supply), and networks (markets) as they influence economic growth and expansion in the new media economy
- Make connections among networks, established and evolving markets, and globalization in the new media economy
- Distinguish between content and audience as marketable products in the new media economy
- Explain the influence of governmental policies and regulations that attempt to manage access and growth of new media opportunities
- Explain the role of intellectual property in the new media economy
Syllabus
Lesson 1: Introduction to the New Media Economy
Lesson 2: Economic Theories of the New Media
Lesson 3: Economic Building Blocks of the New Media Economy
Lesson 4: Economic Influences of Digital Convergence and Multiplatform Applications
Lesson 5: Economic Growth Through Concentrated Media and Evolving Markets
Lesson 6: Redefining Markets through Networks and Globalization
Lesson 7: Evolution of Demand within New Media
Lesson 8: Content Creation, Supply, and Valuation
Lesson 9: Economic Considerations of Intellectual Property Protection and Copyright
Lesson 10: Economic Effects of Demand Creation and Advertising in New Media
Lesson 11: Economic Pressures of Public Policy and Political Economies in New Media
Lesson 12: Assessing the Future
Requirements
Prerequisites and Course-Specific Requirements
Completion of Applied Mathematics for Musicians, or equivalent knowledge and/or experience.
- Proficiency with common business applications for completing reports and presentations
- Basic college-level math proficiency
- Familiarity with traditional micro and/or macroeconomics theory is recommended but not required
Required Textbook(s)
- Understanding Media Economics, Second Edition by Gillian Doyle, SAGE Publications Ltd
- The Media Economy by Alan B. Albarran, Routledge
- Information Doesn’t Want to Be Free by Cory Doctorow, McSweeney’s
Software Requirements
- Business document software (Microsoft Office Suite, Google Docs, etc.)
Instructors
Author
Jeanine Cowen, Professor of Film Scoring at Berklee College of Music, is a frequent lecturer on the topic of music technology and new media industries. She is an active composer, music producer, and technologist, working primarily with sound and music for visual media. Jeanine studied at Northwestern University as a classical percussionist and graduated with a degree from Berklee College of Music, completing a dual degree in film scoring and music production and engineering. Her graduate coursework focused on interactive design and game development at Savannah College of Art and Design.
Jeanine has worked on development teams at the Education Development Center, Inc., Turning Point Software, and Turbine Entertainment. Her compositions can be heard in a wide variety of art and media, in works that include the documentary The Life and Times of Frida Kahlo, the critically acclaimed off-Broadway play Rapt, and Midway Games’ MMORPG Lord of the Rings Online: Shadows of Angmar. Her work as a percussionist can be heard on fellow Berklee composer and music technologist Stephen Webber’s Stylus Symphony. Jeanine is an active advisor to the Alliance for Women Film Composers.
Instructor
Jeanine Cowen Professor of Film Scoring at Berklee College of Music, is a frequent lecturer on the topic of music technology and new media industries. She is an active composer, music producer, and technologist, working primarily with sound and music for visual media. Jeanine studied at Northwestern University as a classical percussionist and graduated with a dual degree from Berklee College of Music, in film scoring and music production and engineering. Her graduate coursework focused on interactive design and game development at Savannah College of Art and Design. Jeanine has worked on development teams at the Education Development Center, Inc., Turning Point Software, and Turbine Entertainment. Her compositions can be heard in a wide variety of art and media, in works that include the documentary The Life and Times of Frida Kahlo, the critically acclaimed off-Broadway play Rapt, and Midway Games’ MMORPG Lord of the Rings Online: Shadows of Angmar. Her work as a percussionist can be heard on fellow Berklee composer and music technologist Stephen Webber’s Stylus Symphony. Jeanine served as an active advisor to the Alliance for Women Film Composers during its founding.
What’s Next?
When taken for credit, New Media Economics: Music, Mobile, Gaming, and Online Markets can be applied towards these associated programs:
Associated Certificate Programs
- General Music Studies Professional Certificate
- General Music Studies Advanced Professional Certificate
Associated Degree Majors
- Bachelor’s Degree in Songwriting and Producing Music
- Bachelor’s Degree in Music Production
- Bachelor’s Degree in Guitar
- Bachelor’s Degree in Music Business
- Bachelor’s Degree in Electronic Music Production and Sound Design
- Bachelor’s Degree in Songwriting
- Bachelor’s Degree in Music Composition for Film, TV, and Games
- Bachelor’s Degree in Interdisciplinary Music Studies (Create Your Own Major)
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