Jennie Nash – The Pitch Track: Nonfiction

Jennie Nash – The Pitch Track: Nonfiction

You’ve finished your book. Or maybe you have an idea that you just can’t ignore. Either way, you’ve spent time with it, you’ve drilled down into it, and you know other people need to hear it. You know you want to publish, and you feel traditional publishing is the path for you. Congratulations!

Now are you ready to query agents? What does querying really involve, and what do agents want to see? Our Pitch Track course will tell you what to expect, and help get your querying materials pitch perfect!

The Pitch Track is a 13-step course with instructional videos, case studies, and workbook exercises. You’ll come away with a query letter, a book proposal, a pitch strategy, a clear vision of what kind of agents you’re seeking, and a greater understanding of all the steps and possible outcomes in the pitching process.

This course is self-paced and self-directed. If you would like to get feedback on your work or work with a book coach to polish your pitch plan, we’ll let you know how to do that at the end of the course.

Developed by Jennie Nash, founder and CEO of Author Accelerator, and multiple-six-figure book coach, whose clients regularly land 5- and 6-figure Big 5 book deals.

Course Curriculum

The Pitch Track: Nonfiction
Welcome!

A Message from Jennie Nash (3:50)

Specifics About the Course (8:20)

About Getting Technical Support

Prepare for the Course

Goals of the Pitch Track

What Is a Book Proposal Anyway? (5:00)

Selling a Nonfiction Book

The Agent’s Place In the Publishing Universe (5:25)

Glossary of Terms

Download Your Workbook

Step 1: Preparing for Success

What Do You Want In an Agent?

What Are Your Author Superpowers? (2:57)

Write an Author Bio

Get an Author Photo

Step 2: Developing Competitive Titles

Who’s Your Ideal Reader? (2:42)

Research Competitive Titles (3:37)

Organize Your Competitive Titles

Step 3: Defining Your Audience

Audience Analysis (4:15)

Step 4: Writing a Synopsis

What Is a Synopsis? (7:51)

The Elements of a Synopsis

Synopsis Case Studies

Write Your Synopsis

Step 5: Writing an Annotated Table of Contents

The Annotated Table of Contents (2:54)

Step 6: Writing a Query Letter

What Is a Query Letter? (3:27)

The Elements of a Query

The Core of the Query

Adding Competitive Titles to a Query

Query Case Studies

Write Your Query

Step 7: Developing a Marketing Plan

How Are Your Favorite Authors Reaching YOU?

Where Can You Find Your Ideal Reader?

Putting Together Your Marketing Plan (1:41)

Step 8: Putting Together Your Proposal

Putting Together Your Whole Proposal (1:19)

Step 9: Researching Agents

Start a Spreadsheet (5:41)

Finding Agents At Home

Finding Agents At the Bookstore (Real and Virtual)

Finding Agents at Writing Conferences (2:06)

Looking for Red Flags

Step 10: Developing a Pitch Strategy

A Little Tough Love Before We Begin (4:35)

A Letter to Doubt (45:40)

What Do You Want In an Agent – the Nitty-Gritty

Rank Your List

Personalize Your Queries (1:29)

How To Pitch – the Batch Process

Things That Might Happen Next (1:39)

Step 11: Preparing for Conferences

Conference Pitching

A Word About Twitter Pitch Contests

Step 12: Make Sure Everything Is Pitch Perfect

Get Feedback On Your Pitch Elements

Step 13: After the Pitch

Choosing the Right Agent (2:46)

When To Walk Away (4:00)

Next Steps

Make Sure You’re On the Right Track

We’d Love Your Feedback

Share Your Success Story