Jordan Platten – Facebook Ads Pro

Lesson 1 – The 67 Billion Dollar Opportunity

Learn what different Facebook ads look like, along with a preview of expected results on the platform and current trends.

Lesson 2 – The Science Of Return On Investment

Worried about starting ads? This lesson will teach you how to position your business for success and help you to identify your exact advertising objectives.

Lesson 3 – Laying Your Foundations

The most important part of any ad is the offer. In this video you will learn how to genetically modify your offer to ensure maximum success.

Lesson 4 – Setting Up Facebook Business Suite

Don’t worry if you’re completely new to Facebook ads, In this lesson we’ll show you how to navigate effectively through the business suite with ease.

Lesson 5 – Tracking Every Click And Every Penny

In this lesson you’ll learn how to set up a Facebook Pixel quickly and effectively. This lesson will ensure you can track your ad campaigns and website conversions accurately.

Lesson 6 – Identify Your Objectives

The first stage of creating any advertisement is knowing the objective. This lesson runs through all Facebook advertising campaign objectives, highlighting each of their unique uses.

Lesson 7 – Targeting Your Dream Customer

You could create a perfect advert but if it isn’t reaching the right people then its worthless. This video will teach you how to ensure that your ads reach hyper relevant audiences every time.

Lesson 8 – Compelling Ad Creatives

This lesson will not only teach you how to create attention grabbing ads, it will also teach you how to captivate and sell your products easily.

Lesson 9 – Developing Your Ad Strategy

In this lesson you will learn why ad strategies are successful. From this you’ll understand how to budget your ads and what to aim for with your initial campaign.

Lesson 10 – Ad Creation A-Z

You’ve learned the theory, now it’s time to launch your ads and scale your business! This lesson is a fully comprehensive step by step tutorial teaching the ad creation process. You will also learn how to label and keep track of your ads efficiently.

Lesson 11 – Approval Process And Policies

Understand how Facebook approves ads and which policies to watch out for.

Lesson 12 – Leveraging Success And Growth

Now you have your first campaigns set up, it’s time to expand your knowledge. In this lesson you will learn how to gain access to additional learning materials to maximise your profitability.

Lesson 13 – Ultimate Marketing Plan Template

This lesson will teach you how to build a complete marketing strategy for your business, using our ready-made document. Including your full buyer persona, advertising goals and financial advertising targets.

Lesson 14 – Testing Strategies

Just because you think your advert will convert, doesn’t mean it will. That’s why it’s crucial you have a comprehensive testing strategy in place. This video will teach you multiple ways of testing your marketing strategy whilst minimising budget loss.

Lesson 15 – Retargeting Masterclass

Retargeting will hold up your ad account as you scale your ads, in this lesson we will show you how to squeeze the most out of your retargeting campaigns.

Lesson 16 – Data Analysis

After managing millions in ad spend, we know exactly what figures to look out for. In this video, you will learn how to fine-tune your ads in order to reach the peak of budget spent vs return.

Lesson 17 – Rapid And Predictable Scaling Methods

Effective scaling is what prevents the majority of advertisers from getting exceptional results. This video will teach you a number of proven strategies used to scale ads with limitless potential.

Lesson 18 – Beating The Algorithm

A deep dive into how the Facebook algorithm works and what you can do to manipulate it.

Lesson 19 – Conversion Optimisation And Manual Bidding

This video will teach you strategies that most elite advertisers keep close to their chest. Manual bidding is the forbidden fruit of the Facebook advertising world, enabling advertisers to dominate marketplaces through complete cost control.

Lesson 20 – The Bully Method

Learn how to dominate your marketplace by bullying your competitors off the Facebook platform. This is our go-to strategy for business domination.

Lesson 21 – Achieving Omnipresence

Cross-platform advertising will allow you to appear everywhere and sprint ahead of your competitors. In this video, we cover how to dominate your customers newsfeed.

Lesson 22 – Long Form Copywriting

Long-form will allow you to sell high-ticket products and services. In this lesson, you’ll gain access to an 8 part copy structure to use for your ads.

Lesson 23 – Video Ads Script

The exact video ads script we have used to make millions of dollars is now available to you. This script has been proven to convert and is a dangerous weapon in the hands of any advertiser.

Lesson 24 – Web Funnel Optimisation

Learn how to optimise your websites and funnels to increase conversion rates. This lesson will give you examples of winning funnels and teach you how to replicate them.

Lesson 25 – Proven Landing Page Templates

Copy and paste the exact landing pages we use within our agency. From lead generation to direct sales, we have it covered.

Lesson 26 – Ban Appeal Template

You’ve been banned… Now what? In this lesson, we have covered exactly how to appeal a ban. This includes a pre-scripted response you can send to Facebook support to give you the best chance of getting your account back!

Lesson 27 – The Future Of Facebook Advertising

Facebook is constantly shifting features and algorithms. In this lesson, you will learn how to stay ahead of your competitors by making the most of Facebook’s new features.

Lesson 28 – Full Brick And Mortar Strategy

In this video, you will learn proven strategies used to get outstanding results for Brick and Mortar businesses, including Restaurants, Furniture stores, Clothing shops and more.

Lesson 29 – Full B2B Strategy

In this video, you will learn proven strategies used to get outstanding results for your B2B Businesses. These strategies are little known and highly effective.

Lesson 30 – Full Lead Generation Strategy

In this video, you will learn proven strategies used to get high quality, qualified leads for your business. You will learn how to effectively drive your cost per lead prices down to insanely profitable levels.

Lesson 31 – Full E-commerce Strategy

In this video, you will learn proven strategies used to get outstanding results for your E-commerce business. You will learn the exact methods we have used to generate millions for a multitude of e-commerce brands.

Lesson 32 – Done For You

Want to work with a high-level agency? This video will give you the chance to apply to work with the Affluent Agency, an industry-leading Facebook ad agency that guarantees its clients ROI.

Lesson 33 – What iOS14 Is And How It’s Impacted Ads

In this video, you will learn exactly what iOS14 is, the changes that were made by Apple and just how much impact these changes have had on Facebook Ad performance worldwide.

Lesson 34 – Overcoming iOS14

Whilst everyone else is in a frenzy, in this video we’ll be teaching you how to casually overcome iOS14 tracking issues ensuring that ads are attributing as accurately as possible.

Lesson 35 – How To Verify Your Domain For Success

Domain verification is an integral part to overcoming iOS14, in this fully comprehensive we’ll take you through the entire process of verifying your domain even if you’re not tech-savvy.

Lesson 36 – Mastering Post iOS Tracking Techniques

In this video you will learn the exact strategies we’re using at the Affluent Agency to double-down on ad tracking. We understand how important it is that every pound and penny spent is tracked.

Lesson 37 – Killer Creatives That Convert

Creatives are king right now and in this video we teach you what creatives are pushing above the competition and how you can use them to dramatically increase ad ROAS.

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