JV Jedi Training – Kevin Thompson

These 7 mistakes are the very reason that so many entrepreneurs have failed to reach their true potential when it comes to collaborating, partnering and doing joint ventures.

I can’t tell you how many successful entrepreneurs and even experienced marketers with hundreds of joint venture projects under their belts who are only making a fraction of the income they could be making, and never experience the kind impact that’s truly possible, simply because they continue to repeat one or more of these 7 mistakes.

Now that you understand the 7 deadly mistakes, and know how to avoid them, let’s look at where you DO need to focus your attention, because…

1.Identify your ideal joint venture partner, because whoever you’re thinking it is at this point, I’ll guarantee that you’re thinking WAY too small, and way too narrow. Now don’t get me wrong, you certainly don’t want to go off half-cocked, reaching out to anyone and everyone who has a pulse, and the potential to help you make a buck or two. You definitely want to think bigger than that, and consider the long-term impact of your actions.

2.Contact your ideal joint venture partner with a simple message that grabs their attention and lets them know you’re the kind of A-List person who clearly has their best interest in mind.

When you get this right they’ll respond… and they’ll respond immediately (HINT: it ain’t about how great your stuff is or how much money you can make for them). You need to understand what really motivates your ideal joint venture partner (just so you know, it’s THEM and THEIR big objectives… it’s NOT us or our agenda).

The way you get them to respond is by offering a no charge Strategy Session. I know, I know… if you’ve never done anything like this before, you might be thinking, “What the heck is a strategy session, and why do I offer that”? This brings us to the 3rd step and I’ll explain why this is so critical.

3.Make an appointment to speak on the phone (or Skype… especially if they’re overseas) for the Strategy Session, so you the two of you can collaborate together. Follow my 5-Question JV Partner Interview Process. The key is to ask each of the 5 questions, and then listen, listen, listen and take notes.

Let them know you’re taking notes, let them hear you plunking away on your keyboard. If you do this in person, use a legal pad, laptop or IPad. No one else in their organization listens to them like this.

“And When You Do, You’re Going
To Make One Heck Of An Impression”

4.Schedule follow-up session before you hang up for 7-8 days out (maybe a little longer if you’re just getting started with The JV Jedi Process, but definitely no longer than 13 days out).

Let them know that because you value the relationship, you want to give the conversation some serious thought (this is going to build massive relationship capital for you, which directly translates into financial capital by the way). Let them know you’ll be emailing them your notes (builds HUGE and instant credibility).

This gives you time to think creatively, talk with trusted sources, talk with people in your network, talk with me ( and tap into my network) so you can come back together with your ideal partner and collaborate with them effectively… because (like I mentioned earlier) that’s what they REALLY want… to collaborate with someone who “gets them”.

5.WOW them on your follow up session by demonstrating that you “get them”. Go over your notes from the 5-Question JV Partner Interview and convey their own words right back to them. You’ll say something like, “As promised, I’ve been giving this a lot of thought, and before we go any further, I want to make sure I clearly understand everything you’ve shared with me”.

Collaborate with them on an idea or two, keeping in mind that this is a back and forth dialog, and that you’ve got their complete and undivided attention, simply because you’ve been following this process. By doing so, you’ll get their own ideas out of their head, and into the here and now.

“You’ll Be The Guy Or Gal
They’ll Forever Associate With Doing This!”

Now you simply offer to be their guide in making everything you’ve been discussing a reality for them.

And here’s the big secret (as well as the key to this process)… people are committed to what they help create. They’ll follow through on what they have a hand in collaborating with you.

6.Do a collaborative project together, have fun, let your creative side come out, make some great things happen, provide massive value to the people you serve, and get compensated REALLY well for your efforts.

7.Give your partner a way to continue the experience, and share it with others. You need to be prepared when they say, “thank you, what’s next” (because they will). Make sure you continue to collaborate with them.

This is not a one-and-done kind of thing. We’re building relationship capital that will carry us through the rest of our lives. And yes, after your partner just had an incredible experience with you, make sure you offer them a simple way to share that experience with others (my “JV Getter” Email).

You get to go down these rabbit holes, and it’s an exciting experience, that I can promise. Before you know it, you find yourself having these incredibly engaging and collaborative discussions with people who are the movers and shakers in this world, people who feel an incredible bond, rapport and connection with you as a result of using The JV Jedi Process, people who want to pay it forward by sharing their experience with others and introducing you to even more of the world’s movers and shakers.

At this point, if you’ve grasped the process I’ve been sharing with you… you realize that what we’ve been talking about is FAR more than a way to increase revenue and profits.