Landing Page Cash Machine – Mark Widawer

How To Turn Your Adwords Campaign And Your Website Into Your Own Gold-Filled 24-hour Online ATM!

When you have a website that consistenly converts one advertising dollar into two profit dollars, you get:

• MORE money in your bank account
• LESS money wasted on Advertising
• MORE free time to do what you want
• LESS time wasted struggling to earn a living

Did you know that

• Many of the techniques you need to learn are absolutely FREE to add to your website.
• Some of these secrets you are ALREADY paying for, but not using.
• These changes can be implemented with 100% confidence that they will work to bring you a bigger list, more customers, more sales, and fewer returns.

Dear Internet Marketing Colleague,

Google Adwords is great. You already know that.

There’s nothing else on the planet that can deliver hordes of buying visitors to your website, credit card in hand, looking for something to buy.

Adwords is cheap. You can get a visitor to your website for as little as a Penny. Hard to believe, but it’s true.

It’s also true that you can spend as much as $50 or more for a visitor.

But here’s something you probably didn’t realize. . . it doesn’t matter so much what a single click costs you. At least, it doesn’t matter as much as you think it does.

What matters is how many of those visitors you need to make a sale. What matters is converting as many of those visitors to sales.

Here’s what I mean.

If it takes a hundred visitors at a dollar each to sell one of your product, and your net profit is only $50 on that product, you’re losing $50 on each sale.

But what if you could get more of those visitors to buy from you? What if it only took 20 visitors to make one sale.

Now you’re MAKING $30 per sale.

What if you sold twice as much to each visitor. Now you’re making not $60 per sale, but up to $80 per sale. (In some cases, your upsell can be pure profit!)

THAT is what the Landing Page Cash Machine is all about.

It’s about turning your website into a machine that grabs your visitors by the ankles, turns them upside-down, and shakes the cash out of their pockets.

If your website isn’t overflowing your bank account with extra cash
every day, you need this ebook.

The whole point of running a business on the internet is because you want to make money. Lots of it.

On the Internet, you can free yourself from the burdens or running a traditional storefront business. You can capitalize on your expertise in your field. But chances are, you’ve only discovered that you also have to become an expert in another field. . .you have to become an expert in Internet Marketing.

Ugh.

So you find yourself having to tinker and fuss with your website, wondering if your latest change will help sales (but secretly afraid it might hurt sales instead).

The Landing Page Cash Machine is the solution for this problem.

Filled with Simple, Proven Techniques

There are some tiny little things you can do in Google Adwords — in particular with your Advertisement — that flows into your website to create powerful results.

There are other techniques in this ebook that are so simple, you’ll kick yourself that you didn’t do them months or years ago!

Inside the Landing Page Cash Machine, you’ll learn:

• The number one thing you should do with your website and Adwords campaign to make it easy for your visitors to become customers and to give them what they want as fast as possible. (page 16)
• How to structure your website so that people who are needlessly afraid of cookies and spyware won’t be afraid of your ad, your website, or your product. (page 16)
• How to help your visitors remember you and your website more easily so they come back and Buy. (page 16)
• 3 snippets of code, at least one of which you can use on virtually ANY website to increase conversions (page 18)
• One simple secret that allows your customers to become instantly unaware you are leading them by the hand to buy from you. (page 18)
• An easy-to-use tool direct from Google that helps you make money even from people who don’t buy, with Step by Step instructions and screen shots to show you exactly how to set it up. Note: Most Adwords users don’t do this, even though it drains cash from their own bank account every day. (Pages 20-24)
• How to make sure your website and your true intentions actually match, and what to do if they don’t. (page 26)
• New for version 2! How to increase sales by using “Play Money” that you can actually take to the bank (page 27)
• New for version 2! How to add Graphical Credibility to your website in less than 5 minutes for a lifetime of increased sales. (page 35)
• What 100% of marketing experts do with the 99% of their traffic that doesn’t buy from them on their first visit. Note: It usually costs them absolutely NOTHING to add this to their website. (page 28)
• What NEVER to do on your landing pages. (page 33)
• How to get around Google’s Ban on the most effective method of collecting leads for your website. (Page 39)
• Alex Mandossian’s 5 Secret Words you can add to any autoresponder form to sometimes double your optins. (page 39)
• What one word that appears on 1.4 billion web pages that you should remove from your website to grow your list faster than ever. (Page 40)
• Learn the second best time to ask for the sale, and why. (Page 40)
• Five things your pre-sales autoresponders should do to sell more of your products. (Page 40)
• A secret, little known advantage to using Autoresponders correctly — What they do to your business that you probably won’t expect. (Page 41).
• The one thing you should avoid that usually doubles or triples the cost of a website but halves or quarters its ability to sell effectively (with a glaring example of it taken to the extreme). (Page 42)
• How one advertising agency used an important concept in print advertising on the web, and committed one of the worst blunders for web success I’ve seen. (Page 43).
• When and how NOT to use sound on your website because it actually drives visitors away, and one sound technique I use that once increased optins by over 80%.(Page 44)
• What a monkey can teach you about landing page design for increased sales. (page 47)
• How I got my own web site a professional redesign, and paid it back with just 5 small sales. (page 47-49)
• What I Always tell someone when they ask me “Should I put that on my web page?” (Page 42)
• An $8 change to one client’s website that resulted in a 360% increase in Adwords click-throughs. (Page 54)
• Which Major Belief of every good Advertising Agency you should immediately toss out the window. (Page 54)
• A “set it and forget it” technique that can easily double, triple, or increase by 10 times the amount of sales you make (Page 48)
• New for version 2! What One influence technique you can pay a programmer for that I show you how to do for no additional cost. (page 50)
• Three Lessons From McDonald’s:
• The simple lesson about increasing your sales that you’ve probably learned at McDonald’s years ago but have likely ignored for your own website. (Page 65).
• Another lesson you can learn from McDonalds to instantly get someone to buy more from you right now! (Page 66)
• What marketing method McDonald’s pays for, but you can do for Free each and every time. (Page 66)
• The least popular, but arguably most profitable use of Autoresponders, and exactly how to do it. (Page 56)
• New for version 2.2! How to Add A Brand New Revenue Stream of pure profit to your website Without a product, Without Overhead, and Without siphoning sales from your primary product. (Page 72)
• An 80 year old tested marketing lesson that is as true today as it ever was, and can increase your sales dramatically. (Page 58)

New Expert Section!

• New for version 2! What a post-war Japanese Manufacturing Technique can teach you about dramatically increasing the effectiveness of your landing pages. (page 74)
• New for version 2! A Semi-Secret Google Trick to help you increase sales by customizing your landing page for every new visitor (page 80)

Read this ebook, and you’ll learn how to get from “How much can I afford to spend on my advertising” to “How fast can I spend a million dollars” the fastest way possible, by creating a website and landing pages that convert visitors to buyers effortlessly, consistently and profitably.