Landing Page Design & Web Design Fundamentals 2017 – Isaac Rudansky

Description

**Brand New For 2017 – The Bestselling Landing Page Design Course on Udemy**

Join over 20,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.

I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you’ll be able to design landing pages that converts 2X – 5X more than your current landing pages. 

Good landing page design isn’t just a nice thing to know – it’s absolutely essential to the success of your online business. Whether you’re in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. 

A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That’s a huge mistake and you’re leaving a lot of money on the table. 

What’s the point of buying traffic to your site if you don’t put in the effort to understand how to convert it? 

In this landing page design course you will learn: 

• How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
• How to write headlines and calls to action that will motivate your users to act instead of turning them off 
• How to design an action block with a clearly defined conversion goal
• How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
• How to run professional usability tests on a tight budget
• How to build a landing page from scratch on a custom domain without writing a single line of code 
• The Fogg Behavior Model and how it applies to good landing page design
• Why understanding the AIDA sales funnel is so important in conversion rate optimization

… and much, much more!

For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You’re leaving money on the table. 

If you think this stuff is complicated, it’s not. 

If you think landing page design stuff is expensive, it’s not. 

If you think conversion rate optimization is time consuming, it’s not.

If you think watching this course won’t make a different to your bottom line … think again.

I’ve consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. 

This is the course on landing page design I wish I had when I was first starting out! 

Who is the target audience?

• Website owners
• Online Marketers
• Designers
• Small Business Owners
• Ecommerce Managers
• Social Media Managers
• Pay Per Click / Search Engine Marketing Managers

Curriculum For This Course

50 Lectures 10:01:33

• Landing Page Design and Optimization Fundamentals (12 Lectures) 02:48:49
• Principles of Good Landing Page Design: Examples, Case Studies & Best Practices (13 Lectures) 03:03:27
• Principles of Persuasion in Landing Page Design (5 Lectures) 58:05
• Designing and Building a Landing Page Step by Step in Unbounce (14 Lectures) 02:21:16
• Conclusion and Closing Remarks (2 Lectures) 03:05
• Bonus Content: Real-Life Audits – Landing Page Design Best Practices (4 Lectures) 46:55

About the Instructor

 

 

Isaac Rudansky

 

Certified Google AdWords Pro |Co-founder of AdVenture Media

I founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 350 companies around the world.

I started my career as an artist and graphic designer, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign.

I have a Masters Degree in Industrial Psychology from Hofstra University, which has helped me shape our agency and grow our business portfolio.

I decided to launch the AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I’ve helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. Our team has managed ad campaigns spending anywhere from $2,000 / mo to millions of dollars a year. 

I’ve generated millions of dollars in revenue for my clients, spanning more than 75 unique industries.

Online marketing is complex, but with the right tools and guidance, you’ll be absolutely amazed how easy, fun and effective it can be,

My beginners guide to Google AdWords has been watched by over 600,000 students and I’ve been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal