MECLABS – Landing Page Optimization (HD)
Learn how to improve the efficiency of any landing page
Increase the percentage of visitors that become
sales leads and/or customers
MECLABS Landing Page Optimization Online Course will help you:
- Learn how to optimize landing pages
• Maximize click-throughs and conversion rates
• Identify negative page elements that hurt conversion rates
• Link revenue back to specific marketing initiatives
A landing page is a single web page that appears in response to an online click.
A conversion occurs when a visitor performs a desired action on a landing page.
The general goal of a landing page is to achieve the highest possible conversion rate.
While successful ad campaigns generate Web traffic for brands, many companies leak revenue due to inefficient landing pages. If you can’t convert your site’s visitors, then you are wasting time and money with every promotional effort.
Course Outline:
Total Sessions: 5 + Final Exam
Course Duration: 3 hours, 40 minutes, 49 seconds
Session 1 — Orientation
An introduction to the main conversion heuristic used as the central spine for
overall course.
- Instructor: Dr. Flint McGlaughlin
• Length: 25 minutes, 23 seconds
Session 2 — The Force of the Value Proposition
Learn how to identify and express an effective value proposition on your landing
pages.
- Instructor: Dr. Flint McGlaughlin
• Length: 1 hour, 13 minutes, 53 seconds
Session 3 — Friction
Learn how to identify and remove friction elements that negatively affect
landing page conversion rates.
- Instructor: Dr. Flint McGlaughlin
• Length: 32 minutes, 44 seconds
Session 4 — Incentive
Learn how to use incentives to tip the conversion fulcrum in your favor.
- Instructor: Dr. Flint McGlaughlin
• Length: 37 minutes, 11 seconds
Addendum — ROIc Computation Examples
Learn how to calculate the Return on Incentive (ROIc).
- Instructor: Bob Kemper
• Length: 15 minutes, 49 seconds
Session 5 — Anxiety
Learn how to anticipate and correct customer anxiety to increase response rates.
- Instructor: Dr. Flint McGlaughlin
• Length: 35 minutes, 49 seconds
This course is designed for you to use at the speed that works best for you. The times listed above indicate the length of the actual recorded material, and do not necessarily represent the total amount of time needed to complete the certification courses. To take full advantage of the concepts presented, you may find it necessary to pause, take notes, and re-watch sections.
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Delivery Information
- Upon ordering the product, a delivery email with download instructions will be sent immediately to you so that you may download your files. If you log in (or create an account) prior to purchase you will also be able to access your downloads from your account dashboard.
- It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
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- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
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