Launch Evolution – Matt Clark

Launch Evolution

By Matt Clark

Duration: 6h 15m 53s

Multiple millions of dollars in as little as a week? Yep, it’s been done with what’s in Launch Evolution. Whether you sell information products such as online courses, physical products on Amazon or on your own online store, software, mobile apps, coaching, or
anything else, this program can take your sales to a level you wouldn’t believe is possible. Launch Evolution shows you the exact process backed by millions of dollars in real proof to plan and execute a massive launch for any product in any market.

Table of contents:

Welcome Module – Learn the Launch Fundamentals and Set Your Launch Goal
– Welcome to Launch Evolution! (Duration: 0:01:05)
– The Power of the Launch (Duration: 0:03:36)
– The Multiple Uses of a Launch (Duration: 0:04:15)
– What Product Are You Selling and What if You Don’t Have Product Yet? (No video lesson)
– The First Step: Setting Your Launch Goal (Duration: 0:03:30)
– Introduce Yourself to the Powerful Launch Alliance Community (Duration: 0:04:48)
– Launch Evolution Components and Bonuses (Duration: 0:01:02)
– LE-ComponentsBonusSchedule-WML7-v2.pdf

Module 1 – Plan and Create the Offer
– Maximizing Sales and Profits by Focusing on the Result Your Product Delivers (Duration: 0:02:45)
– Why You Should Never Sell Just a Product (Duration: 0:06:04)
– Pricing Strategy for Maximum Launch Success (Duration: 0:05:50)
– How to Add 30%+ Free Profit to Your Launch with Upsells (Duration: 0:08:16)
– Eliminating Risk and Skyrocketing Sales with a Refund Guarantee (Duration: 0:04:57)
– How to Increase Sales by 200-500%+ with a Results Guarantee (No video lesson)
– Scarcity: The Secret to Getting People to Buy Now (Duration: 0:05:49)
– Launch Evolution Strategy Call #1 (Duration: 0:48:56)
– LaunchEvolutionCoachingCall1.pdf

Module 2 – Build and Nurture Your List (Or Use Someone Else’s)
– Your List: The Most Important Asset in Your Business (Duration: 0:05:24)
– How to Build a Massive List with Your Launch (Duration: 0:02:04)
– The Best Email Platforms to Grow and Manage Your List (Duration: 0:02:58)
– How to Build Your List Rapidly with Facebook Ads (No video lesson)
– The Email Performance Formula (Duration: 0:04:54)
– Email Performance Hacks to Produce More Sales Each Time You Press Send (Duration: 0:10:29)
– LE_EmailHacks_M2L6.pdf
– LE_BestEmailSubjectLines_M2L6.pdf
– How to Nurture Your List for Maximum Launch Impact (Duration: 0:06:12)
– LE_PreLaunchListPlan_M2L7.pdf

Bonus Facebook List-Building Training Course
– Step 1: Build a Highly-Targeted Audience (Duration: 0:10:08)
– Step 2: Choose Your Offer and Set Up Your Landing Page (Duration: 0:06:23)
– Step 3: Plan Your Ad Creative (Duration: 0:06:04)
– LaunchEvolutionFacebookAdPlanner.docx
– Step 4: Launch Your Campaign (Duration: 0:06:40)
– Bonus: Dirt Cheap Leads and Sales with Retargeting (Duration: 0:06:55)

Module 3 – Plan the Launch
– Launch Planning Fundamentals (Duration: 0:03:23)
– The Critical Content Types You Need for Your Launch (Duration: 0:03:06)
– Launch Model #1: The Lightweight Launch (Duration: 0:03:49)
– LaunchModel1_Lightweight_M3L3.pdf
– Launch Model #2: The Middleweight Launch (Duration: 0:04:37)
– LaunchModel2_Middleweight_M3L4.pdf
– Launch Model #3: The Heavyweight Launch (Duration: 0:05:58)
– LaunchModel3_Heavyweight_M3L5.pdf
– Your Launch Timeline: Creating a Perfect Launch Schedule (Duration: 0:06:35)
– LaunchTimeline_M3L6.pdf
– Launch Evolution Strategy Call #2 (Duration: 0:36:10)
– LaunchEvolutionCoachingCall2.pdf
– copywriting_LE_Call2.pdf

Module 4 – Create the Launch Content
– The 13 Essential Sales Drivers to Sell More of Any Product (Duration: 0:11:32)
– Seed Content: Getting in the Minds of Your Potential Buyers (Duration: 0:04:50)
– Main Launch Content: The Core of Your Launch Funnel (No video lesson)
– Main Launch Content #1: The Opportunity Piece (Duration: 0:08:15)
– Main Launch Content #2: The Proof Piece (Duration: 0:06:34)
– Main Launch Content #3: The Transformation Piece (Duration: 0:09:48)
– Main Launch Content #4: The Sales Piece (Duration: 0:10:07)
– Alternate Angle: Closing More Sales Before Doors Close (Duration: 0:06:35)
– How to Write the Perfect Messages for Your Launch Content (Duration: 0:07:23)
– Your Full Day-by-Day Launch Sequence (Duration: 0:07:30)
– Day2DaySeq_M4L10.pdf
– Putting it All Together (Duration: 0:02:04)

Module 5 – Create and Test the Launch Funnel
– Your Launch Funnel: Turning Your Content into Real Profits (Duration: 0:01:29)
– The Simple System to Create Seed Content Pages (Duration: 0:03:20)
– Video Hosting and Player Settings for Optimal Performance (Duration: 0:05:07)
– The Dead-Simple Way to Create Your Main Launch Content Pages (Duration: 0:05:20)
– How to Create the Perfect Sales Page (Duration: 0:04:11)
– How to Add Upsell Pages into Your Launch Funnel (Duration: 0:03:15)
– Setting Up Your Checkout and Payment Processing System (Duration: 0:04:49)
– Preventing Buyer’s Remorse: Creating a Great Post-Purchase Thank You Page (Duration: 0:04:03)
– How to Prepare Your Customer Support Team for Your Launch (Duration: 0:04:32)
– Testing Your Launch Funnel (Duration: 0:06:20)
– LE_TestingChecklist_M5L10.pdf
– LE_LaunchKit_M5L10.pdf

Module 6 – Recruit Affiliates/Partners (Optional)
– The Incredible Power of Affiliates (Duration: 0:04:42)
– The Truth About Affiliates and Why You Should Never Reciprocate (Duration: 0:04:50)
– Creating an Affiliate Frenzy with Prize Contests (And How Not to Get Burned) (Duration: 0:08:38)
– Clicks, Opt-Ins, and Commissions: Your Affiliate Tracking System (Duration: 0:02:57)
– Improving Affiliate Performance with Copy-and-Paste Affiliate Swipe Copy (No video lesson)
– How to Motivate Affiliates to Promote Your Launch Like Crazy (Duration: 0:05:00)

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