Listing Agent Playbook 2021 – Mike Cerrone

Mike Cerrone – Listing Agent Playbook 2021

• • Welcome to the Listing Agent Playbook

  • LAP vs LAS

  • Mobile Device Users – How To Navigate This Course

  • Course Disclosure

• 2

  1. ERIK HATCH – In Office Appointments – 85% Show Up Rate – 70% Sign Up Rate

• • Description

  • Video

  • Audio & Handout Download

• 3

  2. CHANTEL RAY – On Track To Sell 1,300 Homes This Year – 10 Minute Presentation

• • Description

  • Video

  • Audio & Handout Download

• 4

  3. BRIAN MAECKER – 75% Of His Business Is Sellers – 77% Sign Up Rate

• • Description

  • Video

  • Audio & Handout Download

• 5

  4. MELINDA ESTRIDGE – Question Based Listing Presentation – Staging As A Competitive Advantage

• • Description

  • Video

  • Audio & Handout Download

• 6

  5. NATE MARTINEZ – Launching Houses Into The Market With His “Apple Marketing” System For Faster Sales

• • Description

  • Video

  • Audio & Handout Download

• 7

  6. PATRICK TUTTLE – Video Email To Build Rapport – In Office Listing Appointments

• • Description

  • Video

  • Audio & Handout Download

  • Bonus 1: Video Email Pre-Appointment 1

  • Bonus 2: Video Email Pre-Appointment 2

• 8

  7. PAUL WHEELER – His 3 Option Commission Plan And Why Everyone Chooses The Highest Rate

• • Description

  • Video

  • Audio & Handout Download

• 9

  8. JUDY JACKSON – Selling With Enthusiasm – How To Never Work A Weekend Again

• • Description

  • Video

  • Audio & Handout Download

• 10

  9. SHANE WHITE – Why He’d Rather Be The First Agent Presenting – Using Trial Closes

• • Description

  • Video

  • Audio & Handout Download

• 11

  10. STEVE COHEN – How He Lists Homes In His Office Before He Looks At The House Or Gives A Price

• • Description

  • Video

  • Audio & Handout Download

• 12

  11. CHAR MACCALLUM – How To Logically Show The Seller Why Discount Brokers Will Be More Expensive

• • Description

  • Video

  • Audio & Handout Download

• 13

  12. BOB MCTAGUE – 10 Step Process For Listing More Homes – The Ideal Client – The Ugly CMA

• • Description

  • Video

  • Audio & Handout Download

• 14

  13. WAYNE TURNER – The “Step Away” Technique To Handle The “I Want To Think About It” Stall

• • Description

  • Video

  • Audio & Handout Download

• 15

  14. DENNY GRIMES – There Are No Bad Properties Just Bad Property Owners

• • Description

  • Video

  • Audio & Handout Download

• 16

  15. Surprise Extra Presentation. JOSH ANDERSON – Total Market Overview Pricing And Handshake Agreements with Electronic Documents

• • Description

  • Video

  • Audio & Handout Download

• 17

  Bonus 1: MIKE CERRONE – Presentation Mike Used To Take 21 Listings In 30 Days … And Get Them Priced To Sell

• • Description

  • Video

  • Audio & Handout Download

• 18

  Bonus 2: TEMPLATE – CUSTOMIZABLE SELLER LEAD SHEET – Determine Seller Motivation And Timing … And Set Listing Appointments Like The Top Agents

• • Description

  • Video

  • Audio & Handout Download

• 19

  Bonus 3: TEMPLATE – CUSTOMIZABLE LISTING PRESENTATION – Customize This Template, Get Up And Running Fast, And Take Listings Like The Top Agents

• • Description

  • Video

  • Audio & Handout Download

• 20

  MINI TRAININGS – extra education

• • How To Beat A Discount Broker … With A Simple One Page Document

  • How To Turn A Seller “I Want To Think It Over” Into A “Yes” In 3 Minutes Or Less

  • How To Set A “In Office” Listing Appointment … And Increase Your Show Up Rate With Video Email

  • How To Give A 10 Minute Listing Presentation … Based On An Agent Who Sells 1,300 Homes Per Year

  • How To Offer 3 Commission Rates … And Why The Seller Always Picks The Highest Rate

  • 7 Step Listing Launch – How To Sell Your New Listing At Full Price BEFORE You Enter It Into The MLS

• 21

  ADDITIONAL TRAINING – In Office Listing Appointments

• • VIDEO In Office Listing Appointments by Steve Cohen

  • AUDIO In Office Listing Appointments by Steve Cohen

  • SLIDES In Office Listing Appointments by Steve Cohen

• 22

  2 EXTRA BONUSES – Commercial AND Residential Listing Presentations of a Billion Dollar Agent

• • Description

  • Handout Download

• 23

  Support & Terms

• Support

• Site Terms Of Use

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