Managing Your Small Business – Naomi Simson

By: Naomi Simson

Duration: 1h 0m

Released: October 5, 2017

Description:

Getting a small business off the ground is a feat in itself. But once you’ve made your business idea a reality, you’re faced with an array of new challenges which—if managed improperly—can dominate your time and prevent you from achieving greater success. In this course, learn strategies and techniques for running a small to medium business with confidence. Join Naomi Simson—the founder of RedBalloon and a Shark Tank Australia judge—as she shares key lessons that can help you define your purpose and values, establish a framework for success, and promote your business in a smart, cost-effective manner.

Topics include:

• Finding your purpose
• Keeping the passion alive
• Setting the framework for success
• Ensuring that your people are aligned to your goals
• Setting your priorities
• Promoting your business effectively

Contents:

• Introduction
• 1. Set the High-Level vision: Your Purpose, Values, and Plan
• 2. Set the framework for Success
• 3. Operations and How to Get Customers
• Conclusion

Author:

Naomi Simson is a businessperson, blogger, entrepreneur, author, and Shark Tank judge.

Naomi started her entrepreneurial journey with RedBalloon in 2001 with just $25,000 and a second-hand computer. Redballoon.com.au is now considered one of Australia’s online business success stories, and has proudly served more than 3.6 million customers. In past years, she’s worked for big brands—including IBM, Apple, and KPMG—all of which influenced who she is today. Naomi—a LinkedIn Influencer with more than 2 million followers —is passionate about sharing her insights about business, innovation, and success with others. As a judge on Network Ten’s Shark Tank, she is a keen investor and supporter of the startup community. She is also the author of the bestsellers Live What You Love and Ready to Soar.